Hannover it show: Big Data leads new wave of IT technology

Hanover, Germany, March 5 (Xinhua) in Hanover, Germany, information and Communication Technology Expo, many exhibitors will be large data as a play, the development of large data and applications as the industry after the cloud computing, the most potential for the development of the field of things.

Kei Gertman, president of Microsoft's German business division, told reporters at the show that in recent years, with the development of data storage technology, the scale of data storage has been expanding rapidly, and storage cost is decreasing. At the same time, the development of social networks and mobile Internet has made everyone a producer of data, with massive, disorderly and diverse data exploding. These two factors make the real meaning of large data technology possible.

The core proposition of large data development and application is how to excavate value from these original meaningless mass data. Kempf, president of the German IT Industry association, said at the opening ceremony of the expo that large data technology would revolutionize the existing business model, and that the products and solutions of the exhibition site also confirmed that.　IBM is exhibiting a large data solution to help companies accurately identify the customer's personalized information and customer relationships, to improve customer loyalty to the enterprise, help reduce corporate advertising and promotional costs; Microsoft showcases database platform SQL Server for large data analysis 2012, the user can use the corresponding tools to analyze the data on the platform.

In addition, large data development and application objects are not just stored, static data. German Software AG exhibits its newest large data solution terracotta In-genius, which can filter and analyze data streams in real time and has been successfully applied in the logistics field. Logistics companies can use this real-time control of vehicle and cargo delivery program. Juergen Cramer, vice president of marketing and marketing at Software AG, said the program could also be adjusted for different industries such as transportation and banking, "overall, the market's demand for large data products is very large and the prospects are incalculable".

An analysis by Gartner, a renowned market research firm, confirms this view. By 2015, companies using advanced data management systems would be 20% more profitable than unused enterprises, the report said. The consultancy group's study also showed that global investment in large data projects amounted to € 4.5 billion in 2012, and it is expected to maintain an annual growth rate of about 40% per cent this year and tomorrow.

However, Gertman and Kramer both pointed out that because the current large data development and application of the largest demand from non-IT companies, so the biggest difficulty lies in how to meet the different needs of various industries, which will have a certain impact on the industry. Gertman said that large enterprises need to further improve their ability to provide hardware services such as data storage and processing, at the same time with the familiar with the different industries and solutions suppliers to meet the needs of users.

Big data is just as important for the Chinese market. China exhibitors Huawei Technology Co., Ltd. Business and Solutions department President Zhangshunmao said, large data is a software and hardware project involving data acquisition, storage, exchange, transmission and analysis, and China's relevant hardware conditions are not inferior, so speeding up the development of technology such as data analysis is the future focus, "to be sure, Like cloud computing and IoT, big data must be the focus of future IT technology development. Big Data generates great wisdom (601519, strands), which has great potential in all aspects of socio-economic development.