Han's seventh sub-brand Hmadam Han Yu Hi Shan has opened a trial operation

Absrtact: August 28 News, Korea all clothing house CEO Chong said, Han clothing homes under the seventh sub-brand Hmadam Han Yu Hi Shan has opened a trial operation, the 2014 Spring Festival will begin the formal promotion. It is reported that Han Yun clothing incense This brand positioning in Han Feng middle-aged and elderly clothing, the core guest

August 28 News, Korean Clothing house CEO Chong said, Han clothing homes under the seventh son of the brand "Hmadam Han Rhyme" has opened a trial operation, 2014 after the Spring Festival will begin the formal promotion.

It is reported that Han Yun clothing incense This brand positioning in Han Feng middle-aged and elderly clothing, the core customer is 45 years old to 55 years old women are currently in the company is in the growth period of the seed brand. The brand also "to the mother to love the temperature" as the brand slogan.

Chong to billion power network revealed, Han Yu Hi Shan will and South Korea ranked top three middle-aged and elderly women's brand to cooperate. Korean brands provide design and are currently responsible for production. Korean clothing homes to the Korean brand to pay the design costs and production costs and appropriate additional costs.

The future Han Yun clothing incense will establish its own production line, Chong said, the brand can be operated through three ways: first, independent design, independent production; second, purchase design, independent production; third, purchase design, follow orders. Han Yu may be combined with a variety of operating methods.

Chong said that the development of the brand because of the current domestic and elderly clothing design sense and fashion sense is not strong, the style is conservative, quality needs to be improved. And China is now moving into an aging society, and the market will grow bigger.

"We hope to make a fashionable high-end brand, the price is higher than the middle-aged and old clothes on the market now, more important is that we pay more attention to quality, quality is much better." "Chong introduced, Han Yun clothing fragrant spring and autumn installed average price in 200 to 300 yuan, summer clothes about 150 to 200 yuan, winter clothing in 300 yuan."