Hansen CEO Jaco: Success can be replicated but executed in a way that is not replicable

Play More online news (reporter/Chen xi) June 24, in response to the introduction of more play to focus on the reasons for the success of the "Great Visit" weekly column, Hanson Information CEO Jaco in the interview after the reporter said, he believed that millions of works behind all have an era of figure, and the creation of millions of things, not only the quality of products　　, there are a number of complex factors. Play "Great visit" weekly the first issue of "Dream West Tour" The reasons for the success of interpretation. Jaco said that the success of "Dream West Tour" lies in its adaptive socioeconomic mechanism, and in strict accordance with the mechanism of follow-up research and development capabilities, as well as the same level of user base Group.　　And that the adaptation of the social and economic mechanism so that the game behind the research and development, as long as the original mechanism, the depth of expansion can be.　　As for the success factors can be replicated, Jaco that success can always be replicated, but the specific way of implementation is not replicated. 1. More recent visits to the Chinese variety millions, through with a large number of players to investigate and producer dialogue, trying to find millions success behind the law. We found that China's millions online games is only a few, only the Dream West Tour, the journey, through the FireWire, Dungeons and Warriors, asked, legends and other few of the masterpiece has been such a success, and these games still become a large number of major companies now the main source of income.　　In your opinion, what are the factors that make the Chinese millions game a masterpiece? Jaco: This Baising behind the masterpiece, all have a background of the times, there are a series of very complex factors, not only the product good or bad problem.　　The weather, the geography, the people and all want to occupy, but also must add the luck and the insistence, can achieve a million masterpiece. The development of Chinese online games has now moved from the initial stage to the first phase in the medium term.　　At every stage of each period, there is a huge market opportunity to be caught by one or several companies.　　Creating a million-dollar masterpiece is not a single factor that can be done.　　For example, "Legend" is a simple and balanced product, and this product actually has a lot at that time.　　"Legend" is facing the earliest market opportunities (the first stage of the online game)-This is the weather.　　But at the time, there were not just a few companies facing this opportunity, but at least 50 companies had a basic accumulation in 2000-2002, including the happy digital I set up in 2002, and faced the opportunity.　　At that time, I did not make the "fate" of millions of masterpiece, NetEase did not "Dahua West Tour" made million masterpiece, Tencent did not make the "triumph" million masterpiece ..., only grand will "legend" made millions of masterpiece. This depends on the location, grand in Shanghai, that is not like Beijing, by the traditional internet bubble after the huge impact of the bursting, nor like Shenzhen, Guangzhou, the Internet industry has a congenital investment exclusion.　　Unlike Chengdu, there is no resources for the development of all walks of life. Then the people and, the grand several entrepreneurs, at that time faced with the imminent collapse of the crisis,Put their potential to the limit.　　And the Chinese network of peaceful breakup also let them have no capital side of all restrictions, fully into the United tough realm. Even in this case, the grand "legend" when, or at least not more than 5 times can knock down the grand major crisis, from the outside to the inside. At this time, "insist" this factor let grand under great pressure caught the main contradiction, plus luck, finally resolved the main contradiction, so that a good product, in relative to other products, stable, smooth system support, seize the player consumption the most direct consumption mentality (cheap), the most direct consumer demand (lively), Through the Advanced Customer service awareness to meet the players. Through the forced innovation of the Internet Café Channel sales system, carry forward the cost reduction and resource operation of the IDC Division mode, event PR propaganda means to meet the industry in all areas of cooperation needs.　　Finally, under the guidance of capital awareness and strategic thinking, China's first million masterpiece was achieved.　　2, in addition to some of Tencent's games, in recent years, rarely appeared millions masterpiece, the reason for what? Jaco: The reason is very simple ah, although from a bowl of porridge to porridge, the total amount of many, but more than the number of porridge, natural every one less.　　However, millions few, the level of hundreds of thousands of is frequent, this in the past is not seen.　　3, more play launched the first issue of the visit, we are the most successful domestic game "Dream West Tour" did a survey, found that the economic balance of Dream West Tour and community viscosity, so far in the country has not been surpassed, their success what can be worth learning from? Jaco: "Dream West Tour" economic balance and community adhesion, has not been surpassed, I do not agree. The strength of a country is an adaptive mechanism with the background of the Times and the basic political and economic structure.　　The same is true of a net game.　　Therefore, it should be said so far, in the country has not been fully beyond the "Dream West Tour" adaptive socioeconomic mechanism, in strict accordance with this mechanism for follow-up research and development capabilities, and the same level of user base Group. "Dream West Tour" success, the most important reference: • In the research and development model is a ladder-type development, rapid business iterative research and development model, "Dream West Tour" from the project to the commercialization, can only use 6 months time to complete, research and development personnel plus less than 15 people, but the follow-up of the introduction of the speed of the data is basically maintained for 3 months a , and it's very quick to tailor the following to the player's idea. In the game connotation, it is a mechanism of the adaptive type of forced social grouping and economic gradual change that have been set up in the beginning.　　This let this game behind the development, as long as the original mechanism, only need to expand in depth.　　4. Do you think the success of China's millions masterpiece can be reproduced or transplanted? Which games do you think are the most likely to be the next millions? Which companies rely on a masterpiece to become a new generation of game stars? Jaco: Success can always be replicated,Only the specific way of execution is not replicable. I personally believe that over the next 3 years: • In the traditional market area, Tencent began testing the "fantasy world" can be considered as a breakthrough 1 million online products, it will be Tencent's first self-research products breakthrough million. • In the field of new market opportunities, instant combat, round web game field, There will be 1-2 millions of the masterpiece, this may be new research and development, may also be an old product after the two-end transformation to do. Of course, I also hope that our company research and development products can do, we saw this blank market, in the technical grasp of this opportunity, the rest of the product content design and overall operational capacity, perhaps, still need some luck. (Edit Zhang Xing)