Hanting denies breaking with Shen: Early start of business has divided good interests
Source: Internet
Author: User
KeywordsEntrepreneurship venture capital entrepreneurial information digging the shell net
In Ctrip dug to the first bucket of gold, from such as home harvest sense of achievement 8 years ago, he combined it with the traditional service industry in the dotcom boom, bringing Ctrip to Nasdaq in 3 years, and 5 years ago, he found the market for cheap hotels, and sent home inns to Nasdaq; Now, as the CEO of the Hanting Hotel, he Trying to open the door to Nasdaq for the third time. He is hanting. First hanting, he wore a timber-land. To this, his explanation is: "I buy clothes is to go to a clothing store, the whole body up and down all buy all, afraid of trouble." "For Brand choice, Hanting also has its own set of stress:" Not too expensive, moderate consumption is good. "It is based on the preference for medium consumption," he founded the same "medium consumption" of "home Fast" and "Hanting Hotel". Han court is the career of the whole life Oriental Morning Post: You from Ctrip to home, and then to the Han court now, three times what is the difference? Which time is most important to you? Hanting: In fact, these three times are very important, do "Ctrip" is digging the first bucket of gold, more depends on opportunities. And the founder "like Home" although feel a little lonely, but still gave me a certain sense of achievement. As for the Han court now, I think of it as a lifelong career to do. Oriental Morning Post: How would you think of being a hanting hotel? Do you still have a stake in your home, this is not "left hand hit right"? Hanting: "Such as Home" and "Han court" is not the same grade hotel, so there is no competition. Foreign mature hotel industry is roughly divided into several levels: luxury (luxury), high-grade (upscale), mid-range (Midscale) and economic type (economy). "Han court" is for business people's hotels, belong to mid-range hotels, the average price of 250-300 yuan between. and "such as home" is a budget hotel, the average price is 200 yuan. In fact, as a home, I have seen the Han court market. This is because the Chinese middle class grows fast, the economical hotel cannot satisfy this kind of person's need. such as "Han court" development mature, its price will be like home 50% or so, and business hotel gross profit margin in 55%~60%, than the traditional economy chain hotel's gross profit margin is about 5% higher. Han court expanded more than the same year as the Oriental Morning Post: You do "Han court" nearly two years, now hanting hotel development How? Compared with that of the home? Hanting: From 2005 to now, less than two years, Han court opened 20, signed hotel (already with the property signed a good lease, the right to the Hanting Hotel all) more than 50, the end of 2007 signed hotel will also reach 100. According to this development situation, to a certain extent, hanting hotel expansion speed even more than the same as home. Because the business hotel has the big market blank, therefore we now all business hotel's average occupancy rate is above 90%, I believe, the Hanting hotel will be the future Chinese business Hotel No.1. Oriental Morning Post: NahantingIs there a problem with the hotel now? Hanting: No one thing is perfect, there are still some problems in the Han Dynasty, these problems come from us. For example, the development of speed and quality of the balance point, we need to find the right. For example, the development speed is too fast, human resources can't keep up, more importantly, we must maintain our hotel's most fundamental values. Reforming the traditional service industry Oriental Morning Post: You used to be in IT business, why go to the service industry to do? Hanting: As far as I know, China's service sector's share of GDP has risen from 23% in 1978 to 41% in 2005, but still below the 64% per cent world average, and the service sector is still the Achilles heel of China's economy. This "soft rib" means business opportunities, and the service industry is China's future. People are the market, and China's biggest advantage is that many people. Why do Chinese manufacturing have advantages? The key is low cost, of which the most critical point is the cost of labor. The Chinese are now rich, people want to spend, this is the service industry. Now, the state proposes to build a modern service industry. What do you call modern service? My understanding is information plus tradition, my approach is to use it to create traditional industries, to enhance the competitiveness of traditional industries. China's opportunity lies in the transformation of traditional services, rather than in the pursuit of new business models and business forms. Oriental Morning Post: Is the success of "Ctrip" and "home" a great opportunity for China's service industry? Hanting: Yes, Ctrip, such as home are listed on the Nasdaq, a strong share price, which proves that the transformation of traditional industries can be successful. Now the market for Chinese services is very large and I expect this market to last for years, so young people have to take advantage of these years to start a business. Hanting graduated from Shanghai Jiaotong University in 1992 with a master's degree in robotics from the Department of Mechanical Engineering. 1994 lived in the United States. 1997 returned to the founding of Arats Science and Technology Limited liability company as general manager. 1999, with students Shen, fan and Liang Jianzhang, the joint founder of Ctrip Travel Network, as president. 2003, Ctrip (NASDAQ:CTRP) listed on Nasdaq in the United States. 2002 and Shen and other people to set up such as Home Inn hotel, as CEO. 2006 Years Home Inn (Nasdaq:hmin) listed on Nasdaq. 2005 founder of the Hanting Chain hotel, as CEO. Hanting's first response to the "No" and "rumors" and Shen is still a friend "from Ctrip to Home, Shen, hanting, Liang Jianzhang and fan, the four-person team two times in three years opened the Nasdaq gate, creating a Chinese enterprise in overseas listing myth." For a time, the entrepreneurial portfolio, known as "quartet." 1999, hanting, fan and Shen, such as Shanghai Jiaotong University Friends Gathering, it was the internet when the heat, 3 people talk about it, and finally decided to start a joint venture. May 1999, hanting and Liang Jianzhang, Shen, fan together to create Ctrip travel network. 4 persons in accordance withSpecific division of expertise: Liang Jianzhang Chief Executive officer, Shen Chief financial officer, Hanting President, fan as executive vice president. But with the departure of Hanting, "quartet" stopped abruptly. There are rumors that this is related to Shen, and even some speculate that hanting, Shen has broken. Oriental Morning Post: With the students to start a business is now a yearning entrepreneurial model. Does it mean that your friendship is over when four of you are successful in your business? Hanting: It's impossible, and the outside world is always guessing about something that doesn't exist. The fact is that a few of us cherish each other's friendship very much. From Ctrip to home, so many difficulties are 4 of us come together, we will not forget. Now it's just because everyone's value orientation is different. Shen think the investment is good, did Sequoia investment company; I like the hotel, did the Chinese court chain; Liang Jianzhang think these years very hard, go to the United States to rest, study tour; fan is now Ctrip's chief executive. To the outside conjecture, I can only remain silent, I can not go to the other people's thinking, and sometimes interpretation will let the outside world that we feel guilty. Besides, how many of us have already allocated good benefits at the beginning of our business and how can we "not"? Oriental Morning Post: Earlier Shen said "like home" the development momentum of the best time "Please" gone hanting is right, what do you think of this? Hanting: This is actually a misunderstanding, this is the media fired out. Nanpeng said he wanted to sue the journalist, but I don't think it's necessary. I actually volunteered to leave. Now I still like home quick shares, how to talk about "go"? In fact, I want to concentrate on the Hanting hotel, all withdrew from the "home" management team. Oriental Morning Post: You have in the first issue of the television program, for the four members of the group of other people call their names, only to Shen as "Mr. Shen", this How to explain? Hanting: Speaking of which, I really want to call wronged. On the show, I think it is on the official occasion, because Nanpeng is doing investment, in order to show respect, I deliberately called him "Shen". But it was misinterpreted by everyone. Nanpeng and I are very good friends in private. My daughter is now 6 months old, the Chinese custom is the child to wear the clothes which the godmother sends, but she many clothes are Nanpeng's wife sends, but the Nanpeng family's mahogany furniture also has been placed in my home, does this call not and? Oriental Morning Post: Then do you four people still have the possibility of cooperation? Hanting: Like Nanpeng said, now Ctrip and home have been successful, four people have their own different careers, which makes the four people's future cooperation opportunities less. Now Liang Jianzhang Most of the time to study abroad, Nanpeng have his investment career, we have to rely on the fate of cooperation. And isn't it better now? If we are doing such as home, Ctrip, then how China will have my Han court and Nanpeng of Sequoia Capital? Reporter notes: "Careful" to make people successful hanting once said, he felt that "boys and girls are blessed" very reasonable, reporters before the interview has been speculation hanting whether the long "female phase"? into his prideChina's office, everywhere is his 6-month-old daughter Shadow, even the computer screensaver is no exception. Just want to scrutinize the appearance of the little guy, hanting from outside the door, walked and smiled and said: "Sorry, waiting, but you see my privacy will be offset." "The first meeting, like friend, dressed in timberland shirts, seemed unusually cordial. Looking at this net worth of hanting, how to look is not like with female phase. Throw this issue, hanting laugh, next to the subordinates hurriedly explain: "He is that if a man has a woman's careful, then success is relatively easy." "Hanting really careful, when staying in a five-star hotel in Beijing, he found that the hotel is using double-sided pillow, one side is buckwheat, the other side is sponge, guests can choose their own side according to need. This detail touched him deeply, and the purchase price made him firm in the Chinese court using double-sided buckwheat pillow confidence. Hanting hotel guests are generally business white-collar workers, these people travel mostly with laptops, careful hanting even the front desk to the guests to mention the table to the guests are also thought of. Every once in a while, hanting his home as a model room, renovated. Fireplace, floor, water heater ... Is his own first experience, and then extended to the Han court branches. And the fireplace of the hanting house, and the Furnace of Wuzhong Road Branch also comes from the same factory. Hanting told reporters that every time he came home to see the fireplace, it will feel warm Yangyang, he hoped that guests will have the same feeling. Careful and diligent hanting, constantly in the creation of success, but there are still hidden dangers. Hanting Hotel Location is a mid-range business hotel, and such as home shortcut positioning is different. But Hanting said the market space for mid-range hotel exists? Can hanting recreate the "Home myth"?
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