Hao123 the latest home quietly online

Baidu's hao123.com the latest home has been quietly online. Hao123 was created in 1999, it can be said to affect the Web site of several generations of Internet navigation stations, which is the site for the first time since 12, a larger version of the revision.

In the new edition, the biggest change in Hao123 is the increased resource navigation on the left

The new version of the Hao123 is mainly focused on the left side of the boutique column here, the Web site to games, movies, lottery, Group purchase, music, TV, Practical query and other content in the most obvious position, and after each column will have a column of hot content links. For example, if you enter the "TV drama" section, you can see a list of hit TV shows, and then the video site of the TV resources are aggregated, as long as the users click on the poster picture can go directly to the playback page, Users can also choose their own video site and then watch online.

In fact, Web sites and search engines have a similar mission: let users quickly find the target site and then leave. and Hao123 This revision, the popular content resources together, to a certain extent, to provide users with more value. Take the movie as an example, before the user wants to see a movie, starts the browser to open the Hao123 homepage First, then opens the movie website, then searches for the movie which oneself is interested. As a result of the copyright buyout and resource updates, a video site is clearly unable to collect all the pieces of the source to provide users, so that users need to spend a lot of time in multiple sites to look for chip source. Hao123 through with each subdivision domain leading several website cooperation, carries on the content aggregation, creates the both comprehensive, the popular resources list, this move has further narrowed the navigation station and the user the distance.

Hao123 brings the Web site navigation into the age of resource navigation

The impact of the new Hao123 revision is worth pondering. For the film and television and other popular content resource class aggregation, to a certain extent, enhance the threshold of Web site entry, increase the difficulty of replication. Although in the short term, the site is a strong operation of the industry, relying on its own promotional channels can gain a certain market share, but this is "surgery" level of practice. go2000 Web site by "Security software" killed near the blow, is one example. The real "road" still depends on the brand. What does the brand rely on? What is the word of mouth?

Users are growing, and sooner or later they will use their own standards to judge. A good product to do the site, it must stand the test of time and users. In time, the user will have a choice to adapt to their own site transfer, and ultimately rely on channels to survive the site can only be retained by those who do not have the right to choose, the site's own value will be greatly reduced, if there is no continuous flow growth channels, destruction is only a matter of time.

For the limited resources of many small and medium-sized Web site, is undoubtedly facing a huge competition from the industry giants pressure. In addition to the competition from the product level, users of the speed of the portal site is almost harsh, coupled with the failure of domestic operators to communicate with each other, to deploy a national user access to the site is very fast the cost of bandwidth investment is also very high. Web site is no longer 32 people a few servers can play the turn of the noisy, after the noise, Web site entered the oligopoly stage.

For a website with similar video resources in hand, Hao123 's content aggregation will give them new opportunities. Obviously, Hao123 although did the content aggregation, but is not the user intercepts in the Hao123, but helps the user to find the target resources quicker, quickly jumps to the partner's resource page, has promoted the user experience, but also has brought the most direct flow to the cooperation website, has achieved the double win.

For this revision, Hao123 in charge of Tian Xiaomong in hi message, "Hao123 change has just begun, we will always put the user needs in the first place, listen to the voice from the front-line users, and constantly introduce new innovative products."

The Origin and development of Web site

In the 1999, the Internet just began to popularize in China, when the Chinese input method is very backward, typing has become the biggest puzzle for the new netizens. Many of the domain names are used in English words, the wrong URL has become commonplace. The high cost of Internet access, coupled with the scarcity of Internet content, is particularly lacking in a fast and effective way to learn about the Internet and use the Internet. Hao123 is born in such an environment, is also the first Web site navigation station, to users to bring the Internet a great convenience.

August 2004, Baidu to tens of millions of yuan "sky-high price" will Hao123 income under its command, the move set off a Chinese Internet share site construction of the wave, we all fantasize that they are the next acquisition or investment object.

In the 2008, when the economic crisis hit, the global economy stalled, investors ' pockets were well understood, and many internet companies were running into trouble, and we didn't know how long the nightmare would last. As a result of the site's products simple, entry threshold low, as long as there is a promotional channel is easy to do, with the flow means that there is income, so, whether the Big Mac, or small shrimp are engaged to the mighty Web site competition team. Today, even a security field listed companies have a large part of the revenue is the Web site navigation contribution to further enlarge the site's profit-making effect, but also bring the industry between the malicious competition. Install a browser, found almost all built their own navigation station, to download a software, after the installation of the ten-page settings have been changed. This way of sacrificing the interests of consumers in exchange for commercial interests may be a profit, but not a long-term development.

At the end of the day, Web sites do a portal, and when this inflow reaches a certain level (millions of traffic), it will produce a high commercial value. Since last year, a number of Web site navigation Station Advertising quotes continue to climb, and even when the fierce 3, 4 of the site to scramble for an advertising position, fully explain the site of the website on the advertising effect of recognition and pursuit, especially e-commerce sites, but also in the Web site to hit a huge sum of money. Not long ago, the Regiment 800 issued a notice said, group buying industry first camp changes, litters group overall data leader, temporary group buying industry first.

"Hao123 has brought us real traffic and sales," says Zhang, Litters's chief data officer.