Haoyu: Advertising presentation will be improved by the focus

China's digital Media Summit, Baidu senior Vice president Haoyu said that improving the way advertising display is one of the important tasks of Baidu's future. At the same time, Haoyu also pointed out that advertisers and agents on the new media advertising has a certain misunderstanding.

Haoyu says Baidu has two or three of the most important jobs in the next few years. One is to continue to promote the development of the search business, "there is still a lot of room for growth in China"; Meanwhile, Baidu also wants to replicate its success in the wireless market.

In addition, Haoyu mentioned, but in terms of search business comparison, the gap between China and the United States has been small, but the domestic advertising in the way the display of relatively backward, very large gap. "We are also thinking about how to expand this piece of business," said Haoyu, Baidu TV is Baidu and partners in this field to explore.

Haoyu also pointed out that many Chinese advertisers and advertising companies do not know enough about new media. "Their budget allocation is quite subjective, there is some inertia," Haoyu said that the experience of other markets is not appropriate, and in view of this, Baidu needs to work with third-party research companies to promote market development.

Talking about the current situation of Internet page advertising, Haoyu revealed that the situation is more harmful in the long run, Baidu will be training on this matter, "these situations will soon improve."