Haoyu and Yang Weiqing on the trend of new marketing

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August 9, the 200,700-degree World Congress held in Beijing Kerry Center, a number of multinational company CEO, famous economist delivered a speech. Tencent Technology as the official designated network portal full broadcast. The following is Baidu business operations vice President Haoyu and Eric Market Consulting Co., Ltd. President Yang Weiqing to explore new marketing trends.

Haoyu: My name is Haoyu, I am Baidu's vice president of business operations, in less than two months ago just joined Baidu. It's a Jong today. Mr. Yang Weiqing to discuss the new marketing trends with us. First of all, we look at a trend, if we summarize the future of marketing ideas, four words is online, techonlogy,lnteractive, solution these four stages. On the one hand, we collect information is very important platform, the other is a service marketing platform. The last point is that the future trend is a more solution approach, which is based on these four points.

Yang Weiqing: I basically agree with these ideas, because there are a few big events in terms of Internet marketing trends. Baidu became the biggest new media in the first half of this year. Eric also investigated a lot of time, over the past two years has gradually surpassed the magazine, more than the broadcast, the future trend is very fast. This is thanks to three, the first is the increase in Internet users, the second is China's network economic growth such a value. The third is the advertising industry, which is growing at a rate of 15% a year.

There is also a comparison between China and the United States in the Internet marketing market found two characteristics, the first is in the search engine as a representative of the effect of paid advertising in the United States is about 45%, in China or around 25%, there is a big gap. The second is rich media, media advertising, the future has a great development.

Haoyu: Mr. Yang said I very agree, as Baidu as a search engine such companies have a great advantage in the effect.

Yang Weiqing: Eric, we first launched a Netizen survey in China at the end of 2005, and we've come up with a lot of data from Internet users, and we've found that Baidu's current situation is more than 90% of the family-covered population. The second is very noteworthy is that everyone in the use of a variety of or a portal or a variety of network services, the use of his stickiness, we use data to display, at least two days above, this user we found that Baidu's user viscosity is the strongest. We found that using Baidu for a continuous period of eight or nine days. I'd like to ask Mr. Haoyu.

Haoyu: We have a very close relationship with future marketing trends. I think looking at a pyramid is the advantage of our Baidu. Next there is a lot of data, which is based on the behavior of netizens, one is the search behavior, in the web search or other search. There is also a community search behavior, is that everyone in space, know, stick on the left of his behavior, he wants to know what, through this interactive channel, he told People how to think, he felt something good, he felt something bad, these are the sources of our collection of these data behavior.

Just above the pyramid is also a platform for interactive marketing, search behavior and community behavior is our foundation. Another is just a few of the previous mention of these acts is very natural behavior, such as just said Botou, he is in a very safe environment to express his ideas.

The second is that Baidu did industry reports, Baidu Index These, more importantly, we do these in order to be able to give advertising team marketing can be more direct reference to the concept of precision marketing system, we are based on the huge advantages of search engines, we may and traditional marketing methods are not the same, We can make a variety of custom forms for him through the behavior of netizens.

Yang Weiqing: Baidu's products are very rich, product line is very complete, including your acquisition of good 123, and MP3 traffic is so large, then you in the marketing system, how do you establish the entire marketing system?

Haoyu: Just mentioned the marketing system, we provide a broad set, can be unlimited coverage to all Chinese netizens advertising, why say this? is one of the most widely covered things in China, and we can do the traditional things. We are more able to do is the industry orientation and community marketing, is an event interested in a group of people, we through the bar, know, space, encyclopedia, etc. to get his behavior.

The accurate advertising is based on a netizen of his online behavior to do marketing activities, you hear these seem to be with the traditional database marketing is what difference? I used to work at the Express company, it has a lot of credit card work, I do the job is hairpin, is how you let him to use this card. When he bought an international business class ticket, we thought he recommended his platinum client, which means buying one free. What we did at the time was really good, but the source of its behavior was very limited. This one is not full, but time is very long. Even if I get this data that day, the next day may not necessarily work.

So this timeliness, this data a lot of sex, I think is as a search engine future marketing advantage.

Yang Weiqing: I think Robin is valuing your marketing advantage so you add to Baidu. Because do network marketing we are also observing, we also hope that Baidu in the marketing environment can bring greater performance. At the same time, I wish Baidu Conference a complete success.

Haoyu: Thank you.