Happy Cheng: Early start should be a needle to pay attention to Word-of-mouth communication

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Investment community April 7 News, 2012 China internet Webmaster Conference held in Beijing today, the investment community web site to the full live broadcast of the meeting. The picture is happy Net founder Cheng.

The following is a transcript of his speech:

Cheng: I am very honored today, because I know that most of the seats under the table are small and medium-sized webmaster, I am in the process of entrepreneurship and I used to work in Sina, I think we from webmaster that side learned a lot of things. In fact, many large companies are doing a lot of products are very well-behaved, are paid, the rules of the people do. In fact, many of China's breakthrough innovation, a lot of localized innovation, I see in fact are small and medium-sized site webmaster first done. Therefore, I used to learn a lot from small and medium-sized webmaster body, so I feel very honored to stand here today, very happy to have this opportunity to do a share and exchange. As requested by the organizers, I will talk about some of the key processes of entrepreneurship and some of our impressions. Before I start, I want to say, actually we feel that we are still on the road of starting a business, and we have a very long way to start a business, maybe we will always be on the road to entrepreneurship. I also want to ask you webmaster, to us more correct criticism, but also hope that you care about our happy net, with us more cooperation.

I would like to start from the source of our business began to talk about the 1998 into the Sina work, 2003 when the feeling of the rise of the search engine on Sina to form a great pressure, so, Sina decided to develop its own search engine, and Baidu competition. In 2004, when the company let me officially responsible for Sina's search engine project. Because of the great challenge of this job, I feel very excited about myself, I swear to myself, I must make Sina search first place five. We soon released our own search engine, Sina for this product also enabled an independent brand and domain name, called "Love Ask." At that time, I work 12 hours a day, but after a period of time, I found in such a state, one day my eyes can not see any word, any word can not see clearly, and then my own heartbeat every Minute 100 times. At this time, the company also made a policy adjustment, the company that we entered the search market is too late, there is no chance, so the project to stop.

I think this decision is certainly very rational, but at that time for me, it is a common saying that we often say "it pours." So, I feel very frustrated, my own outlook on my own gave me a chance to do a great reflection, I myself through reflection, before this, my own idea, I must make a thing, I must put something to make, then I am happy. Life 70 should be a journey to experience happiness, not a competition, I reflect on the most important express in life.

So, we think we want to do a website called "Happy Net". We refer to the SNS mode at that time, we said to make a white-collar and friends happy place called "net", at the end of 2007, I and some industry friends and investors to communicate, there are many people give me advice, advised me not to do this project, there are a lot of people very bad look, The reason is that the first SNS is already a full competition of the Red Sea, the second after a long period of competition, they believe that the overall situation of SNS has been set, no new competitors can come out. Third, SNS are starting from the student market, most of them are concentrated in the student market, white-collar work is very busy, there is no need for SNS, students have time, will want to make friends.

I thought about these friends ' suggestions myself, and I saw the same beginning with them, but I saw a different ending. I think the white-collar is very busy, but it is because he is very busy, his work pressure is very large, no time to communicate with friends. In fact, he is very need to communicate with friends, under such pressure, in fact, there is a need to relax his pressure. So, we thought, we do a white-collar and friends happy place, we think there should be demand. Happy net made to come, also obtained than we expect the user response is still better, we feel that actually summed up, we feel that although in one looks like a great Red Sea, actually in here, if you have a new idea, you can turn a red sea into a blue sea, above is the source of happy net entrepreneurship.

I'd like to talk a little bit about our early start. I remember in 08 happy net user development faster, I see a lot of people comment happy net what? Happy NET is to do a few little games? That's a very right thing to say. We do not do too much, we really just focus on doing one thing, we do a happy with friends place, this is the early idea, we developed a social game model, we did the first social game in China is "friend Business", After the online discovery is very good, we follow the idea of social games to do it, to enlarge it. Our idea is that in the early days of a start-up, you should try to make a needle, a very sharp, pointed needle, use this needle to open a gap, and then expand the gap, we then concentrate on these small games to do a good job.