Happy net downhill reason geometry

Happy NET was founded, once by the vast number of users and love, has a time of unlimited scenery, and this year, the situation is not as good as before, the site went downhill, many users are no longer interested.

Site Traffic rankings Alexa show the Waterloo line shows that from the beginning of 2010 nearly 1.2 to today's 0.42, 1.5 times, the daily users of happy net fell about 65%; Baidu Index showed that its users ' attention from the most popular when the super 800,000 fell back to now less than 100,000; The media's focus on the index was also falling, down 70% in the first quarter of this year alone.

Once the scenery has no two happy net, is being forgotten?

where users move

At this time last year, Vivian to the company to open a computer every day the first thing is to login happy net, to see a few new news, who recently visited, even if the boss in a meeting clearly warned that "work time is not allowed to play that happy net." Vivian also once set the alarm clock, just to get up in the middle of the night and friends steal vegetables, happy.

But Vivian recently login long did not visit the happy net, but found no one online, "Fish pond has long been ill, it seems that we do not play for a long time."

There is so much more than Vivian a person, more and more have been keen to steal food, grab parking spaces users of the enthusiasm has been diluted.

"I now play Weibo, computer, mobile phone anytime, anywhere." Since the second half of last year, my friends and colleagues on Weibo have become more and more obvious. "Vivian said.

Alexa related data reflect the trend of users to micro-blog transfer. In 2011, Sina Weibo's user volume and page traffic has sprung up, recently climbed the historical highs, beyond the happy net and Renren, Baidu Index also showed that users of happy net, Renren and Sina Weibo's concern in November 2010 reversal, Sina Weibo currently occupy the absolute upper hand, happiness, everyone curve downward.

Developers another marrying

Internet people pointed out that the main attraction of happy net users is nothing but two pieces of content, one is friends reprint, the second is the web games. But, when Sina Weibo emphasizes media attribute to play out, the user discovers the speed of the update message on Weibo is obviously much quicker, and the attention is convenient, the advantage of happy net reprint already no longer.

In fact, let Happy Net founder Cheng tired to Parry is, the user to steal vegetables, competition for parking, such as a class of games has long been aesthetic Sulau, and follow-up attractive web games, games are migrating with the developers of a large number of other platforms.

The domestic social game developer "Le element" is one example, the Happy Net Game Center's "My Kingdom", "The Joyful City" and so on all comes from the music element hand. Prior to this, the music elements of the overseas market, however, with the launch of Tencent's overall open platform, le elements began to turn to the domestic, this March landed Tencent friends, May landed QQ space. Although Tencent's share of the proportion is not high, Tencent platform for game developers to bring users and overall income is still far greater than happy network platform.

In addition to music elements, Beijing love science and technology has by virtue of "Houle three" in the Tencent platform last month into tens of millions, and said that in the future will be more focused on Tencent. It can be foreseen that for small and medium-sized social game developers, happy Net has not been too much attraction.

Happy net independent development of the small game is also under attack. July 26, Tencent teamed up with foreign biggest games developers Zynga launched the "CityVille" Chinese version of "Star City", straight-hit Happy City "." Zynga said it would work further with Tencent to develop localized games, a huge threat to other domestic platforms.

In addition, compared to good speculation on the hot topic of Sina, rich and rich Tencent, happy net did not play the entrepreneurial company "fast" characteristics. Undecided Cheng until May 2010 to allow Third-party applications, only 14 third-party components of the month, this January only fully open access, currently 213. The figure seems insignificant compared with the "nearly 80,000 open, more than 40,000 applications" announced by Tencent's open platform.

Social networking sites in China

Zuckerberg's Facebook is showing a prototype of a "kingdom," which, by contrast, does not form a Facebook-like ecosystem, either by imitating Facebook's Renren or by the original dark Horse net.

By contrast, Sina Weibo, which goes on Twitter, is getting closer to Facebook through an open platform and enhanced user interaction. "Sina Weibo is the route between Twitter and Facebook, which is better suited to Chinese users than SNS," said Cao Chao, the CEO of Sina. "The company's board chairman Ma also held a similar view:" China's SNS is Weibo. ”

Does this mean that Kaixin's original starting point is wrong?

Internet analyst Keso Understanding is: "Cheng the idea is, white-collar workers in busy work need to be happy, happy more can connect people's feelings." But the truth is that any kind of concrete way of being happy is unsustainable. "He said, happy net in the downhill is the fact that the light entertainment mode can not become the advantage of kaixin, and life services need to integrate more offline resources, the net itself can be fully controlled." Now happy net hope to build a life service platform, more difficult.

For earlier rumors of Happy Net has submitted to the U.S. SEC listing application, Keso said, "Happy net transformation is a Life-and-death choice, and need money and time." IPO is an opportunistic choice, but you can't say it's not right. ”

Happy to submit the IPO application news has been more than 3 months, many U.S. stock sites also early out of the area. However, with the recent Chinese concept stocks of collective diving, as well as Thunder, Shanda literary IPO suddenly stopped, happy Net's "opportunistic choice" may also be stalled.

In fact, happy net rival Renren's Day is also not good. Stock prices fell all the way after Renren's listing in the US. U.S. time July 29, Renren closed at 10.83 U.S. dollars, has already broken below the 14 dollar price.

Renren after the listing of the situation may not be happy to see the net. Although the "Renren" concept of the listing is "Facebook+zynga+groupon+linkedin", a complex of social networks, games, group buys and business social networks, Renren is only a part of the overall listed asset, but there is still a majority point The stock price reaction of everyone is to some extent equivalent to the overseas market's perception of "China SNS".