Happy Happy CEO Cheng: Facebook Mobile advertising to promote more accurate

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According to the November 29 news, Facebook's revenues from mobile advertising accounted for 14% of the total during the Q3 period, compared with almost zero in the first quarter. In this respect, the domestic social networking site spokesperson, Happy Net CEO Cheng said Facebook's mobile version of the sponsored stories advertising more accurate, which makes its social value on the mobile network is better reflected.

The hesitation on the mobile internet has been the biggest concern for Facebook. With the popularity of smartphones and the increase in usage, PC users are migrating to the mobile end, which will lead to lower coverage for social giant Facebook users. However, this judgment is premature. Data show that Facebook has 1 billion users worldwide, with more than 600 million users using mobile phones to gain access to Facebook, which is booming. In mobile advertising, Facebook has also created a new advertising model--sponsored stories ads, because the promotion of more accurate, including coupons or discount information, hits the desktop Ads 12 times times, but also by The Advertiser's favor.

Cheng said Facebook itself has 1 billion users, about 604 million mobile active users, mobile internet because of the small screen, the information is limited, so the user experience, information matching requirements, relative to the PC Internet, mobile end of the core node of the data is a person, but no longer a terminal, web, The data is more real-time, dynamic, simultaneously can combine the position information, can more accurate discover each user's demand and the behavior characteristic, therefore, takes the human as the core social value, can obtain the fuller embodiment.

Although the current mobile internet business model is still relatively vague, mostly mobile phone games, advertising and other major, but the future combination of O2O business, mobile internet business value will be far more than the Internet. and mobile social because of the user relationship chain, whether it is the infiltration of users, or information sharing, social all have an immeasurable space.

"The market underestimates Facebook's potential for future revenue growth, and new businesses such as mobile advertising and Facebook gifts will contribute more to the company's profits," said Carlos Kirjner, senior analyst at Carlos Conar, an investment agency, in a recent analysis.