"Happy late roll Call" trapped the door Experts: Internet demand for trouble

"Late Call" program Sina Entertainment News recently, Jiangsu satellite TV late-night program "Happy Night Roll Call" will be off the news in the host Li Ai, Peng and other programs related to the Micro-blog (http://t.sina.com.cn) on the crazy reprint, Li Ai in the news that the program off the day out of control crying, Peng and other members of the evening, also difficult to control the mood, have shed tears. Jiangsu Satellite TV said the program has not yet decided to stop the show, but has stopped recording, the remaining episodes from late-night stalls to broadcast on the weekend afternoon, "Happy Night Roll Call" since the broadcast, has been a good reputation, beautifully crafted, why such a wonderful program should encounter a class crisis?　　The interview found that the network on demand in which mercilessly robbed a share of the audience. Strange phenomenon: the production of excellent but the door "happy late call" is the Jiangsu satellite TV to build the late-night file program, almost all TV stations in the late night TV show, not to spend energy on human resources to do the show, while Jiangsu TV is hard to cultivate young viewers concentrated late-night stalls, the program mainland, Hong Kong and Taiwan and many other stars to cheer, Jolin Tsai, Hu, Tang Yu, Bosco have visited. And as a youth pioneer talk show, is the topic of novelty, tight pursuit of fashion, a sense of full, no lack of depth, Li Ai, Peng as the host, the popularity of the speedy promotion, the cause of a higher level.　　More to create the domestic first "vegetarian" star Group, Ray, the king, such as late members, fans countless, participate in the recording of the program guests, there are many become the Internet reds, such as Songhua flowers, on the show after the "China's most sexy teacher" image of the Red River North and south. But such a program encountered a short time ago, but encountered a crisis, the full withdrawal of late-night stalls, and stopped the new program recordings, on whether the program is off the air, Jiangsu TV editor, director of the brand promotion department Liu said, "whether the program will be off the air has not been determined, is waiting for the channel meeting to discuss." At present, there are still five or six programs in stock, which should be decided before they are finished. "NET friend: Take what to save you, my" Late Roll call "Strange is that, in general, a program is off the air, because the silent, but" Happy late call "is hotly discussed, although the program's ratings have been fluctuating, but on the network on-demand rate is very high, the overall 200,000 points per week hit rate up and down. Director Liu also admitted: "The Channel research program is not the reason for the air is also because the ratings did not meet the expectations, and did not immediately make the decision to stop the suspension is also because the program in the young people reached the expected response."　　"And the vast number of Internet users heard that the news is more passionate, many viewers and enthusiastic fans even in the Forum bar Organization" million people signature, save the "Happy Night Roll Call" activities, pray can revive the program, and even netizens in the bar loudly appeal, "Happy late roll off, will make the audience lose a lot of happiness",　　Online on-demand: The cake of the TV station? "Happy Night Roll Call" This kind of low ratings, the internet hits the strange phenomenon of thought-provoking? Who is the happy nightis the roll call a hopeless situation? Some experts pointed out: "Happy late roll Call" ratings of the downturn, in many ways because the broadcast time is concentrated late at night, but many viewers are watching reruns on the internet, resulting in a great impact on TV ratings, if you want to revive the "Happy Late Roll Call" of the popularity, should be suspended on the network to watch the show, instead of watching on TV. "In the end, is the fact that internet demand has a fundamental effect on TV ratings?"　　This reporter specially interviewed the video website personnel. Strange Network Media Cooperation department Wang introduced: "In a single period of clicks," Happy night Roll Call should be ranked in the top ten of the mainland variety show, before it is "non-interference", "Happy Camp" and other Superman gas program. The program produced quite sophisticated, unique style, well received by netizens, as a daily broadcast program, the total number of clicks per week is still quite alarming. "and Ku6 Network cooperation department Zhang said," Happy late call "is very popular with the video site program:" The original TV program of Jiangsu Satellite Television, in addition to the "Non-interference" is the "late call." In the daily broadcast program, it should be one of the clicks, and the user viscosity is higher, the audience positioning is also accurate, is tightly grasp the love of the internet to see the video of this group of young people. At the time of the broadcast, the highest number of online people can often go to the first, it should be said that the video network more like the type of program. "From the mouth of the video site staff, how much reflects the" Happy late Roll Call "of the focus of the user group is a young netizen, according to the TV ratings data analysis Commissioner Ms. Ren introduced:" Happy late call "June before the rating of about 0.4%, this score in the late-night file should still be good, has been ranked in the top three. But since the start of the online video on demand in June, the ratings have seen a significant decline. When the program is too late, and the audience is more sensitive to the network than to the young people, they may be more inclined to watch the internet on demand, and this period of traditional viewers are usually watching TV. In fact, the internet demand for television ratings before the impact of the case, for example, the 09 TV series "My Head of the regiment", the first 10 days before the broadcast ratings all the way up, but the day after the network on demand began to appear, ratings are obviously all the way down, but after the fall is very smooth, it is clear that a part of the fixed network audience. "New Media ERA: TV stations not only" Wolidou "but also" against foreign enemies "2010 years of Chinese television industry, the major television stations are" Charybdis. " They not only have fierce competition between each other, but also tired of "against foreign enemies." Live mobile phone, internet demand, pirated DVD audio-visual products ... A growing number of new media industries that were even unpredictable ten years ago are eating away at the cake.　　In this new media era of "content is King", as a content provider of TV stations, how to firmly grasp their core resources is conducive to the king of the Invincible. As early as this June, Jiangsu TV has been "the Battle of copyright", now in the major video sites on demandare purchased by copyright, but even so, "genuine" video "Network on demand" will still affect the TV ratings, even if the copyright sales can bring income, but compared to the advertising revenue is still very meager, unable to fill the production costs, in the attention ratings of the television stations, low ratings can not attract advertising investment,　　Become the most important factor in determining the survival of a program. "Happy late call" is not a case, with the new media more and more popular, mobile phone demand gradually began to prevail, there may be more programs in the future will have the same encounter, for such contradictions, the industry has proposed a number of solutions: more consider the impact of network clicks, the scientific way to the network click rate into the ratings contribution, A new set of statistical methods has been developed, let the advertisers accept; from the video network, TV stations can be divided into advertising, disguised as advertising revenue, to make up for the loss of TV platform advertising revenue; from the audience, the TV station can make the network broadcast version without advertising, only on a certain platform to pay on demand,　　Gain from the audience, make up for advertising revenue.　　Program follow-up ———— "Happy Late call" encounter the crisis-----the team? Li Ai joined the "enemy" combination of "AI-ring" no doubt "happy late call" let Li Ai's popularity soar to high-quality platform for the backing, cheerful and fresh hosting style so that Li Aiyua promoted to the ranks of domestic first-line host. Its sudden suspension let Li Ai in sad and a little overwhelmed, once on the micro-blog to express their confusion about the future. Now based on the exact information from Jiangsu TV, Li Ai will join the "enemy" and Lee to become partners. "Enemy" as the first marriage happiness show in the country after the premiere has been occupied by the same period of the head of the crown, Li Ai hosted the program from the prime time to upgrade to prime period.　　She and Lee have been in the "late named" partner once, can be said that the combination of tacit cooperation is worth looking forward to. Peng: I need to adjust and think about the space after Li Ai in the enemy and Lee Ring become partners. "Happy late call" another host Peng's whereabouts have also become the focus of attention. In the face of numerous speculation Peng said: "The program off the air is unexpected, now need some time to rest adjustment." As the "Late call" is a day broadcast program, recording volume is very large, remember that the recording was too tired, drank 12 cans of Red Bull, the staff were startled. "Late call" each issue has to face a different topic, which requires the host to do a lot of homework behind the scenes, in order to ensure that the show can have a brilliant performance. Hosting work has taken up a lot of my time and energy, after the suspension, I need time to rest, and thinking about their future planning. At the same time also want to use the time of rest to Ying study for their own recharge.　　"It is reported that the next focus of Peng should be recorded in the teaching of the" growth does not worry "and its study in Ying. Delegation: Sad to find a way out. As a member of the happy delegation who was named after the late call, the program was temporarily suspendedThey were a big hit. For the students of the King, Ray, "Happy Night Roll Call" is their screen maiden show, they are also sad to have their own plans and the way out. As a good pen, Ray, who has a perfect score for the college entrance exam, prefers to work behind the scenes, "I'm not going to be at the podium after the show, and I'm probably going to do behind-the-scenes work or editing on television, because I wasn't prepared to do it all the time," and as a professional acting king, It was her wish to play a drama of his own. "Late call" to bring me popularity, but also let me learn a lot, and then I will continue to learn more, I hope one day to become a well-known actor with personality, the king said she still like the feeling on the stage, in short, "Happy Late Roll Call"　　This program provides the ideal stage and exercise opportunities for young people with dreams, and how much they have learned from the program's first lesson in society. The latest performance from last week's "Happy Late Call" broadcast time to Saturday Sunday 5:30 P.M. time broadcast. The time adjustment and the passionate appeal of netizens seem to have brought about a significant increase in audience ratings. This week's ratings have risen to an average of 0.37, the second in the same segment. In the face of this situation, Jiangsu satellite TV brand Promotion department director Liu said: "The current program is just a stop record, and not off the air." As to whether there will be a new recording plan to see the period of time after the adjustment of the market response and various aspects of data feedback can be decided. According to the current situation of these issues to see the performance is gratifying, indicating that there is a market for the program. ”