Happy learning Zhang Hao: Internet thinking is a pseudo proposition I have nowhere to hide

In the internet thinking has been rotten street, most people are talking about ideas, a small number of people in person to test, Zhang Hao is one of them. Of course, you dare not like him to try to run naked, depends on the depth of your understanding. June 6, 2014, by the entrepreneurs and Tianjin Teda Technology Development Group jointly hosted the 2014 Chrysler Cup Black Horse competition education and Training industry finals held in Tianjin Binhai New area, the contest's guests Happy Learning founder Zhang Hao, with his own body "experience", his experiment enough dry, also enough enlightening. We look at sharing together. The following is the vice president of the Black Horse education and training industry and the Secretary-General Happy Learning founder Zhang Hao Oral finishing manuscript: We said that the world is constantly happening some big things, such as Luo Yonghao do mobile phones. Then we'll look at the big things that happen around us. An educated man took off, this man is me. This is my January 19 this year on the internet thinking of the experiment, today said this thing has been very embarrassed, but when I first listen to the Internet thinking when I do not understand, and then very repulsive, on the escape, and finally found refuge can not hide. Then I decided to turn around and say two words to the internet thinking, come on. So I want to do experiments on internet thinking. The idea of writing a book under the internet thinking I said to use the Internet thinking 27 days to write a book, from 19th to February 14 27 days. First, the first question is, how does the content of this book arise? I built a group of 100 people in the micro-circle, and I pulled 100 of my little friends over five years into this group, starting today, the content of this book by all the form of crowdsourcing, I launched a topic every day, by the small partners together, produced at least 10,000 words a day, 27 days produced 270,000 words. One day I told them, you guys, about me being drunk with you. They began to lay out their imaginations, and after a while a little friend told me about the five models I had drunk, the first is to tell a little joke, the second is to tell the yellow jokes, mode three a little drunk, began to undress, the fourth began to practice handstand, mode Five is called crazy mode, drink to the last time the wallet out of the money. I say it really is, they say it's you. I'm just going to ask you, how many models do you expect? They say we expect mode five, and the contents of this book are produced in 27 days. The printing of the books The second thing, the book I came up with 10,000, I calculate a total of 140,000 printing costs, but I do not want to pay the money. So I figured out a way to get the money for this book, I told everyone that the book's investment 140,000, the price of this book 28 dollars, if all sold, theoretically you each investor can 100% return, but there is a risk, if not sold, this 140,000 of the investment will have no income, I can only convert the amount of investment money into a book to you. I can't remember what day it was, anyway, at eight o ' night, we put the scheme out, and I set up the upper limit, the highest recognition of 4000 yuan, inWithin one hours 20,000 dollars came in, so I immediately sent an urgent notice, from now on only allowed to invest 2000 yuan, then 40,000, 50,000, 60,000. Five hours later, still have a problem, I sent an urgent notice, from now on only allowed to cast 1000 yuan, 70,000, 80,000, 90,000, 100,000, last resort, can only send the last notice, only cast 500, more than the full refund, 24 hours later we actually subscribe to more than 180,000, I ended up forcing the extra 40,000 back. Public sales of the way to sell book content has, the book's investment also has, these 10,000 books come out how to sell? Many of our little friends said we had a big lecture and we put you out of the book. I said no, we have done it so heavily that it is not the original purpose. We'll sell the book in a very light way. So my goal is that the book is printed before the 10,000 books should be sold out, so we have designed a third, called the public sales model, we have everyone to help us sell the book. You can subscribe to 100 books, you say I don't want 100 books, it doesn't matter, this is not for you, after you subscribe, in the 100 books above write a gift language, then we help you to send 100 high school students, because this book is my growth experience, to young people I believe is helpful. A few days later, we issued a subscription plan at eight o'clock in the evening, with a target of 88 subscriptions. Results in 24 hours a total of 108 people participate in the subscription, the actual number of copies sold 10800, so I want to put the last subscription of the more than 10 people back, but the unthinkable happened, no one is willing to refund the last resort we can only change 10000 to 11000. In the circle of my micro-trust friends, by 12 o'clock noon, I sent a subscription account on the micro-letter, telling you that the first 100 people who put the money into the book you get this book, the result of three minutes of our 10,000 books are all subscribed. So today you ask me if this book is still there, I tell you no, of course I have a few possession. In the background of the Internet, the enterprise can only be successful when it is out of control. I'll talk about my second experiment, this is my May 29 issue of the latest notice, I will be on June 8 in Xiamen to do a thousand people's fans gather. When the plan for this event was released, the date of June 8 was wrongly written by me June 4, because I trembled all over when I sent the notice. Any experiment in the Internet age will be successful, or the Internet in the context of enterprise development, only to enter the state of uncontrolled success, that is, I sent out the message, my team's status will be carried out of control, so I trembled all over the message sent out, you can imagine how tense I was. May 29 began planning this activity, today is June 6, we passed 9 days, I tell you about the process of our activities, in my text to go out within three hours of the crime we sell 100 tickets, this is a collectionFee of the large reality show, our cheapest price 88, the highest is 8888, but the more wonderful thing is that someone bought a 8888 tickets yesterday. You ask me, how's Today? 8th is coming soon, the number of tickets sold, we 1000 tickets so far only 100, this is a crazy era. The Giants are no longer in control of the world, let's talk about the values and the worldview. What do I want to tell you? I'd like to quote an article from our cattle club the title of this article is called "Define products with values and world views", the success of the standard for the first time from B to C, the former is a big enterprise definition of success criteria, now is the consumer definition of success standards, consumer definition of products, definition of brand, the definition of success, consumers get the world The second sentence giants are no longer in control of the world, when you use the values and the world with mobile end users to communicate, will be in a moment to gain tremendous power. My two experiments have made me feel completely and personally that when you communicate with the user with values and worldview, you can gain tremendous energy in an instant. After two experiments, we just mentioned the Internet thinking, I have my own unique and profound understanding of Internet thinking, I think there is no so-called internet thinking, only to human nature, the relationship between people in the context of the Internet to rethink. All products, all business model construction are first returned to the human nature and the relationship between people of the new cognitive level. After these two experiments, a lot of people will ask me how these two experiments have been done, ask me about new thinking patterns in this era, how to build my new founders ' thinking patterns, and I'll talk to a lot of people and do it because you can't think of a practical ability You can only cultivate a mode of thinking through practice. The Mooog model of education, entertainment and Internet integration today is a final in our education society, most of today are practitioners of the education industry, this era is a great change, what will happen in the future education? Today, I propose a new concept called Mooog. What I want to tell you today is not MU-class, but Mooog. Mobile, open, O2O and entertaining. We should do in-depth research on these five words, we should be in O2O above to exert force, we should be in the study of entertainment above to find the point. What kind of practitioner does the future education need? I also put forward my concept, the future of education needs such practitioners, should be education, plus entertainment, plus the Internet's three-Habitat Cross-border star, I hope I am the most educated in the entertainment circle, the education circle in the most understand the Internet. The product view of the new era must be based on a deep understanding of the user's living structure. I was a 05 graduate sophomore started a business, did nine years, this March, we have a new company in Zhangjiang, do online education. So far three months, I day and a bunch of products, technical men in the grinding products, I now have a new concept of their productsModeling。 I think in the new era how to build products? Must be based on a deep understanding of the user's survival structure, and we are trying to unify parents, teachers, schools and children on one platform. We are going to profoundly understand how our children's survival structure is in the present environment. It is a commercial catastrophe to make the wrong assumption that rigorous analysis, and then a strong push, is the first 10 of the year as long as the child is given an extra half an hour a day. Because you can not find a day after the completion of the homework and half an hour in your system immersed in the child, must be based on the survival of the structure of a deep understanding of the user's deep love, with values and career concept to define your products, so that the temperature and feelings become part of the product. The performance of the product must be excessive, when the product performance surplus, we consume the demand for the product is no longer the performance of the Beyond, but the product behind the temperature and feelings, so why Huawei mobile phones do not but millet mobile phones, because Huawei is a cold system, we consumers and Huawei in contact, And Millet is a temperature organization, we consumers and lei June or a lei June like people in the interaction. This is my latest product concept. The real state is the most powerful state we say the times are changing and the survival structure of our founders is changing. Finally, I want to say to all of today's entrepreneur friends that it is a hard thing to start a business, and that entrepreneurship is described as a demonic thing, and entrepreneurship is a nightmare for every entrepreneur. In our time only to play with the mentality to make really good things, only to play the mentality, as a founder can return to the real state, and all the real state is the most powerful state. Because of love, so do! So in the end I want to share with the small partners here is seriously to play, do not waste this era. In the end there was a remark that morning Wang reminded me that very many leaders in, I think today all the leaders have become very open, I think at this time there should be no things can not be said, the last sentence I want to give all the leaders, to all the entrepreneurial colleagues, is facing this great era, We should have such a mentality, that is "because of love, so do!", "Loves You,fuck you!".