Happy NET adjustment structure: Set up the Community department to carry out "internal entrepreneurship" mechanism

May 24 News, Happy Net today announced the adjustment to the organization, formally set up innovative business independent studio, hope to "small team" spirit focus on mobile http://www.aliyun.com/zixun/aggregation/4580.html > Internet business, and the implementation of the "internal entrepreneurship" mechanism, at the same time, the platform and new product department reorganization, the establishment of the Community department.

In the internal mail to the company's staff, Happy Net CEO Cheng said: "This is since 2008 the company since its inception a large organizational structure adjustment," the purpose is "to regain the passion of the entrepreneurial team."

In the planning of the organization reorganization of Kaixin, Community department in the Platform and new product department "Happy Collection" project based on the establishment of a net community as the core business, and innovative business independent studio is in the new product department "MEI carved" project based on the formation, specializing in the network does not rely on the business of mobile internet new products innovation.

"Innovative business independent studio is more like an entrepreneurial team, will implement a new mechanism, independent decision development direction, independent responsibility for products, technology, promotion, operation and other work, the company provides basic support." "We hope to regain the passion of the entrepreneurial team, to make new product innovations in the mobile Internet, and to form a Shine with the company's existing community business," said Guo, vice president of Kaixin. "It is reported that after the adjustment of happy NET organizational structure, innovative business independent studio, Community department and the game department together, will form mobile interconnection, community, game three business" separation "potential.

For happy NET This organization structure adjusts, Internet analyst Fu Zhihua said: "The ' internal innovation ' mechanism can be seen as a new business development model, the establishment of an independent studio, to the innovation team to loosen the system and allocate enough resources within the team, to try to provide a broader space for business innovation. ”

"Genetic determinism", the author of "The Top of the wave," Wu, is that because of the company's genetic influence, when a big company wants to shift to occupy new areas and make disruptive innovation products, it often loses miserably. CSDN, vice president of Fanke, holds the same view and believes that innovation within a large corporate system is often very difficult, and the success of the Internet industry cases, whether it is Sina Weibo products, Tencent's micro-letter products, or Taobao early hatching process, have a common similarity: have experienced a long-term system outside the incubation or long-term.