Happy NET and other SNS website why do not good

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Today, and a friend to do E-commerce site chat, he talked about the future direction of the company, want to do "E-commerce +sns" mode, asked my opinion, we also talked about some SNS website marketing perspective. So we have the following dialogue:

Friend: Do you think we do SNS now feasible? I want to integrate our E-commerce, E-commerce as a combination of applications and SNS. is to do a SNS platform, our e-commerce when plug-ins into

Expressway: The main role of SNS is to gather popularity. To solve the problem of electronic commerce first

Friend: specifically? We want to add some small games to the existing E-commerce platform, as well as to allow users to chat the function,

Want to highlight this and general SNS is not the same place. But now SNS too much, and user time a long, to SNS slowly have no interest.

Expressway: Now the SNS belongs to the big investment, the low return market, especially is the market promotion investment. Because it didn't solve the profit problem. You can consider working with some SNS websites

Friend: We wanted to cooperate with some SNS website, but did not implement it. Want to do it yourself.

Expressway: Can try to join SNS plug-in, but can't expect too high. In fact, SNS for you can be regarded as one of the means of publicity and promotion. I personally prefer to work with SNS rather than do it myself.

Friends: If and SNS cooperation is limited to plug-ins, meaningless. SNS also has a problem is the user is easy to lose, how do you think? Because a lot of people are not having fun. I think SNS, also quite easy to lose users, retain users is not easy

Expressway: Yes, happy NET is also a hot, colleagues around the last year for a period of time played, now basically do not play. The SNS website such as happy NET, if can not develop more viscosity application, it is very difficult.

Friend: Then how to retain the old users?

Expressway: In addition to fun, we have virtual currency, and QQ currency, with cash value. If you are high level in the site, permissions on the large, virtual currency is also more, such users are not willing to give up casually.

Expressway: This is one aspect. On the other hand, there are a lot of emotions in it, such as you make good friends inside, you can often participate in the online party and so on.

Friend: So that plug-in is not the key to SNS, emotional factors more important

Expressway: Those that can only solve the initial pull user's function. There is a point, is the scale effect, like the SNS of leisure, others come to one is fun, two is lively, some people gas. If the size is small, people come to feel desolate, they will leave. Like happy net, starts these two points all have, therefore starts to develop quickly. But not enough stamina.

Friend: In fact, a very difficult to do at first, the promotion is actually very important. Promotion is mainly rely on people pull people, word-of-mouth or advertising, which you think is appropriate, and the effect is good? Happy is mainly Word-of-mouth.

Expressway: Yes. If you talk about promotion, Word-of-mouth is very important. Happy net encounter development bottleneck, in the final analysis or product problems, what kind of products to make users high viscosity, they did not solve. One is the continuous introduction of new products, fresh, and the other is that people here have a reason to stay longer

Friend: Promotion has no interest drive to promote users to pull friends? Let's say friends can send virtual coins.

Expressway: there is. For example, send virtual coins, give him a zone, provide administrator qualifications ... Wait a minute.

Friend: Users value the virtual currency, the virtual currency can be exchanged for cash or in kind?

Expressway: You can't change cash, but you can buy it in kind. Some users value it. Some users also feel that being an administrator is attractive because they can satisfy what they lack in reality. In fact, people in the virtual world of psychological changes and the reality of almost, but also want to be respected, welcomed ...

Friends: A lot of reality can not achieve, through the virtual to achieve, Masno 5 requirements of the advanced stage

Expressway: For example, a boy, a moderator, it will be easier to get the girl's attention and so on. Especially the children of the younger ones.

Expressway: Of course, you can also do some gift gifts or something.

Friends: Gifts and in-kind, are their own, or by the merchants to provide?

Expressway: can provide their own, these gifts are also pay attention to, for example, have to print a website logo, conducive to user promotion. Use more small gifts, not expensive. If it is to cooperate with the business promotion activities and so on, you can jointly make gifts or with partners.

Friend: Promotion is by advertising or Word-of-mouth?

Expressway: Word of mouth is more important. Of course, if some advertising costs, you can put some. But for SNS website, the power of Word-of-mouth is bigger and stronger. In addition, is the PR spread, such as "Media + Forum promotion."

Friends: Now the forum to promote more and more difficult

Expressway: Yes. It's more difficult now.

Friend: We've tried it, it's easy to delete.

Expressway: So there is a higher requirement for the article. For example, your key words, how not easy to be deleted with attention. For example: on the forum. com.cn most will be deleted, but. com. CN now appears to have increased the likelihood of not being deleted. But the user will see. In addition, the Forum artificial recognition or machine recognition effect is not the same.

Friend: Labor is difficult

Expressway: Yes. The deletion is certainly there, and the forum is not at all ready to seal the ID. It has to be tricky.

Friend: If the secret to the Web site is not, vague content, it is difficult to have effect.

(Our conversation is interrupted by other things)

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