Happy net borrow mobile internet to reshape the strategy of social practicality three steps away

"The past decade has been a decade of entertainment for the Internet, and the next ten years since the beginning of this year are 10 years of practicality." In addition, we insist on using mobile phones to do social networking sites, rather than moving things from PCs to mobile phones, we are positioning ourselves to rearrange the functions of social networking sites. "Cheng, a well-known social networking site, said," The practical strategy will be divided into three steps: Socialized E-commerce, mobile interconnection and open platform.

According to the latest data from the Pew Research Center, the proportion of American adults using social networks has reached 65% for the first time, compared with 5% in six years ago. And in the domestic, whether Alibaba, Baidu and Tencent and other domestic internet companies have accelerated SNS, hope to share the social network a cup of soup.

Online shopping in the past two years of rapid development, the latest data from the consultation, the first half of this year, China's online shopping market transaction size reached 341.2 billion yuan, the growth rate of 83.4% year-on-year. In addition to the alarming growth in data, online shopping also affects people's buying habits.

"Users have been accustomed to sharing their shopping and consumption behavior on happy net, we have to do is to the user in the daily life to recommend to friends and shopping to share the behavior of the Internet to better organize and enlarge." "The existing social e-business," Cheng analysis said. More is the seller's community, that is, a seller to the buyer to sell things place, but we want to do is through the real friend relationship to allow users to better share and exchange of shopping experience, through the net to enable users to shop online when they can find more discounts or more practical information, This is the first step in our practical strategy.

The second step of the practical strategy is the mobile interconnection strategy. According to the latest report, the number of mobile internet users will surpass that of PC users in 2013. "For social networking sites, this time is ahead," Cheng said. Mobile phone is a social tool, the user traffic from the mobile phone will soon exceed the PC.

Happy NET This March launched the flying beans into the mobile social battle. Recently, the new application based on Android1.1.0 Mobile client has further promoted its mobile interconnection strategy. The new "to touch the mobile phone plus friends" function, so that two people at the same time shaking mobile phones can exchange names, mobile phone numbers and other personal business card information, and automatically deposited in their mobile phone address, but also automatically add as happy friends. The upgraded client can also pass the IM new function, through the mobile client and the PC end chat function at any time.

Open platform is the focus of the entire industry, Tencent, Sina are eyeing the competition. Kaixin defines it as another practical strategy. "From last year, we took the open platform as the core strategic layout." Although we open relatively late, relatively slow, but is really open, all-round open. "Cheng introduction, two months ago the net open platform on the application is 120, and as of last week on the open platform for more than 300 applications, growth very fast." It is reported that, in the application of open, the website open, data opening this year will be a big move.