Happy NET CEO Cheng: Social Games will be resurrected at mobile end

Tencent Science and Technology Fan Xiaodong August 21 reported that "Grab parking", "stealing vegetables" and so once hot to every day from the news to see the words, now more and more people forget. Yesterday, Renren announced the official closure of the Happy Farm game server, and as early as last June, the Happy farm developers "5 minutes" of the failure of the news. The sound of social games in the market is also rife. Short life cycle, the rampant plagiarism and so on are such a game company difficult to overcome. With Facebook still at its zenith, Zynga, its biggest third-party social-gaming developer, has been on a slide that continues to fall since the IPO. Now, Renren closed the happy Farm game server, the other one will go? NET official said that the "stealing food" game so far there are still 800,000 active users, while the other established network of social games, although the user volume has declined, but not as the outside world has been speculation on the verge of closure. such as the June 2008 launch of the "competition Parking", the current daily active user volume of 400,000. More importantly, in Happy Net CEO Cheng, mobile internet era, "social" gene power is still not to be underestimated, mobile gaming will become a new trend of social. Cheng that "no social, no games, mobile leisure social games will be a big gold mine in the future." "For example, the popularity of the micro-mail game can be seen in the mobile era of the revival of the old game is not impossible, but more importantly, the game developers need to constantly introduce new games and improve the quality of the game to extend the life cycle of social games." "Cheng said. In fact, from 2012 onwards, mobile gaming has been identified as one of the most important business direction, and independent of the network of social and gaming platform operation. Before the net has officially announced into the mobile game field, 1 months of time, happy Net has launched a variety of hand tour, accelerate the pace of travel to the hands of the market. For the idea that mobile social games will be the main battleground of the future, Cheng that the main reason is: First, users use the mobile phone when the length of the increase in the time to play the game more and more fragmented; the second is a lot of leisure mobile games, such as the protection of radish and fishing tatsu people have achieved a relatively large success, indicating that users like this kind of game Third, the use of mobile social platforms, mobile social games can be faster and more to attract users; four is social platform users and game users have many of the same characteristics, the future mobile games and mobile social will also appear more integration trend.