Happy NET fail social network: The death of the engineer culture start-up company

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Happy to become a star of the reason, from a strong engineer culture. Although the product can be achieved, but operations and services are neglected snub, lack of rapid response capacity. Happy net Although scenery no longer, but also did not go into the end, there is still a chance to comeback.

The most ruthless of the internet industry

Even if you sit over hundreds of millions of users yesterday, there is another new product, also will be valued plummeted, the user instantly away from you.

For example, micro-blog and micro-letter, micro-bo but in the past few years the fire of the products, the national brush Weibo, now?

Yes, happy net do you remember?

I guess a lot of people have forgotten his account, haha. The internet industry is so realistic.

Old Ji analysis of the history of happy Net, give everyone a guide bar.

Happy net from the founder, to a night to explode red guests like clouds, and then to the decline of no one, the whole process was strongly condensed in less than 2 years time, this roller coaster for all people is a wonderful scene.

After the explosion of loneliness is the most difficult, the world is so realistic, you are red when the spotlight light flashing to open your eyes, once the dog is ignored. The internet industry is 10,000 times times more realistic than the entertainment circle, entertainment in the air star can also rely on the past only one song to continue to walk around the county celebration and SME annual meeting, and over the site even if the head low to the crotch of humility to provide free service is difficult to exchange a few decibels applause.

In the past 2 years, happy net into a long transition road, and constantly introduce new products, trying to recall old users to attract new users, but the means rarely seem to work. Happy NET if not find the source of the problem to adjust, even if "adjust organizational structure, back to the original entrepreneurial passion" is futile.

Happy net made the mistake is actually a class of startups in the rapid explosion after the fast fall of the problem, find happy net of the problem for these squatting down the company, is starting to help the company:

One-dimensional management team

As is known to the outside world, happy Net's founding team is the original Sina Technology department's EM, led by Cheng, this is in line with the imagination of a start-up company, but the successful engineer-led company in the fast development of the eve of the timely replenishment of the team, increased operations, products, markets, HR and other aspects of the master, It is a pity that happy net does not have this luck. One-dimensional management team in the multidimensional world must be badly beaten.

Three strong three bad unhappy

1. Strong tactical and strategic force. Happy NET is a lack of foresight, but execution is very good company, this is a start-up company is a disaster. Of course I said this strategy is not happy net open platform is too slow, by micro-Bo squeeze can not deal with, or into the Chen arms race, locked the wrong competitors, wasted a lot of resources and time. But happy net has not a clear vision, and the vision to do a very clear description and develop detailed road map, which also led to the success of happy Net failed, as well as in the rapid decline of a series of confused.

2. Strong technical force, poor operating ability. In China, entrepreneurship and entrepreneurship in foreign countries is not the same, in foreign than the model, in a domestic model one out of 10,000 imitators also followed, this time is more than who has strong operational capacity. Although happy Net's technology to do very solid, but the operational capacity is too bad, no use of effective operations to multiply the technology dividend, can not precipitate and cumulative users, a few years passed, happy net left to everyone's impression or buy and sell friends parking a few applications, only in the media coverage of the net into SNS, There is no community at all, unable to precipitate users and products and allow them to value themselves.

3. Strong product force and poor service ability. Happy NET product ability is stronger, each launch of the product is very good, but is the service ability is too poor, not get the favor of the user, belong to the typical kindness to do bad things, everything is thought for the sake of the customer, with the means of the planned economy to operate the community and for the user, finally can only lose the user.

Perfectionism kills people.

The advantage of the engineer leading enterprise is the strong technical ability, has the rapid development product ability, encounters the difficulty to be able to carry on the dead spirit. But the disadvantage is the pursuit of absolute correctness, blind pursuit of perfection, lack of rapid trial and error and rapid correction of the adaptability. From the rapid rise and fall of happy net, basically is like this, although seize the initial opportunity, but did not grasp the opportunity, resulting in a happy net plagiarism does not give force, adjust not timely. Can't change with the times because of need.

Happy net Although now in a very embarrassing scene, but it is still alive, for a company to say as long as alive is possible. At present, happy net sits tens of millions of U.S. dollars (it is said that happy Net has merged tens of millions of U.S. dollars, Cheng technology is a cautious person, said the second financing of the money has not been spent, hundreds of team formation did not disperse, a site of hundreds of millions of users (although the precipitation of huge but active degree has been to the bottom), as well as a few billions of dollars a year ( Advertising costs, third-party platform costs also because of the long tail continued to have technical growth, but the trend of decline is inevitable, although his fatal flaw is no user (accurate is not active users), how to activate the old users to attract new users has become sad and must solve the key problems.

But in the Internet industry, especially into the mobile internet industry may be happy as long as a similar micro-letter products can be again out of the lake, this is entirely possible, but if the net can not find these problems in the first rapid rise and fall, and solve a class of problems, even if the opportunity to come up will be faster down. From the recent activity of happy net, it seems that they have found the secret of happiness, is gradually happy again.