Happy Net first Android Hand Tour release: The success or failure of the carrying transition

The original title: The success of the transfer of net-bearing net Cheng take informer version of the hand of the Zhuo, NetEase technology news September 12, Happy Happy CEO Chen Binghao has been worried about their own transition speed is not fast, and the transformation of the head color depends on the first product effect. Today, happy NET will be the first hand tour "eminence" formally to the Android Market, and began to wait for response. The game was listed in June on the App Store, and happy Net has published data that a single day to recharge more than 50,000, but most of the company's data show that the App Store is more testing water, three-fourths of the income from the Android Market. Happy net this release before doing enough preparation, and this preparation from the channel can be seen. Because "Eminence" an Android version of the channel is 91, 360, UC, Millet, PPS, Android, when the music, peas pod, Baidu and other major channels for simultaneous promotion. Eric Data said that the second quarter of 2013, the market more than 20 billion games, hand tour is the fastest growth rate. ' The biggest worry is not fast enough, ' says Cheng. After the upsurge of social networking sites, happy net began to transform the road, 2012 launched a variety of farm-type leisure hand swim test water. During the ChinaJoy this year, Cheng accidentally appeared in the scene, and expressed the intention to increase hand-swimming investment. According to his then, happy net internal set up two development studios, this year will launch 10 heavy hand tour, seeking better returns, the next year, will invest 1 to 200 million to do team and talent reserves. "Eminence" is happy Net's first heavy game, chose the common Three Kingdoms theme, but happily took out is the independent game engine, realizes the iOS, the Android, the Web multi-platform data interchange. The previous several hand tour market reaction will directly affect happy net transformation smoothly or not, no wonder Cheng so nervous. (Wang Jiecong)