Happy NET founder Cheng: Entrepreneurship is sacred money not anxious

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The magical rise of happy net is an accident to anyone, including Cheng himself. If it is not in Sina hit a heavy door, he may never open this window. But not every person who encounters "blocked" can quickly come out of a spacious avenue, especially when you choose not unhindered, but a crowded street.

Carrying the "imitators", "later," the reputation of happy net in just 17 months to absorb 45 million registered users, the number of people logged up to 12 million, followed by Baidu, Tencent, Sina, Taobao these have been in the Internet industry for many years, among the Alexa global Web site traffic monitoring ranked top ten in China. Though like many newborns in the Internet industry, the site is still "poor and happy", far from its popularity into wealth, but in the online world of "getting the user", it is a fast-growing dark horse posture that no one can underestimate.

Happy Net is located in Beijing West Third ring Jinyuan Times Business Center B Block 11 floor decoration of a new office, now also exudes formaldehyde flavor. In the west of the birthplace of Xin Ya mansion a year later, happy net finally used a sum of money from venture capital moved into the new office. Although it is far more than those gathered in Zhongguancun, those network big rich, but after all, a lot of decent. The staff also expanded to more than 70 people from the original 6. This is the more than 70 people support this web page more than 1 billion times the vast network-the Alexa Global Web site traffic ranking of the top 100, only one site with the same network of employees less than 100 people. And in these 70 people, do sales and administrative but three or four people, the main staff are to do product development, network maintenance, customer service technicians.

"You may ignore technical factors, but the technical factors are very important," Cheng said. "A website of this scale, with more than 10 million people online every day, is a great pressure on technology." To ensure that each user has a very good user experience here, it requires a very strong technical system to support. "In fact, do not Cheng preach technology in the supremacy of the company, as the founder of Happy Net, his own origin, interest, temperament and pursuit, all let this company against traditional business color is clear." Not familiar with the market, do not care about the management, not caring about sales, not anxious to make money-these fatal wounds would have made a CEO useless, but Cheng with these shortcomings single-handedly built China's largest online community service network (SNS).

Can not say that happy net is Cheng inadvertently inserted live willow, but the growth of happy net did not follow any business plan guide, it is a mental crisis after the product, is Cheng submissive to their vague feeling found direction. 2007, Cheng has been one of China's three major portal sites Sina's chief technology officer. Because Sina terminated his great effort of search business, never had the journey of entrepreneurial ambition, so the initiation of "do something for themselves" idea. It is a new outlook on life that has been established in advance of this entrepreneurial idea. Obsessed with the Cheng of technology and Internet product development, after a painful self-examination, you realize that your own "do something" stubborn, with those who are committed to the rich, when the official, to get a woman's pursuit of no essential difference, "are all tired of a goal," Thus neglecting to cherish and enjoy every moment of life.

The slogan is: Happy life is good! This early sound is shallow, quite cater to this consumption era of the idea of happiness worship, in fact, immersed in the Cheng of his life before the painful reflection: the put down, the change of the changes, the acceptance of admission, open your heart, facing friends, facing the world, No matter what happened, let oneself maintain no reason for the happy mentality-this is a little higher than the secular concept, a little bit less than religious understanding, is his founder of the spiritual weapon. Cheng said that the internet is essentially about people's industry, with culture, psychology, habits, all products and services of the Internet, should also revolve around the understanding of people. That, he argues, is why China's internet industry is always home to local internet companies. Even if a foreign-owned enterprise is a strong entry, even if Chinese companies are often imitators of foreign-funded enterprises, it is always local internet companies that ultimately win the most customers. So, although Baidu and Google are doing search, although Facebook and happy net are to do the community network, behind the temperament and the pursuit of a different company.

If it is not in the Internet industry, if not in this post-industrial era, it is difficult to imagine Cheng such a pure technical man, can go on the road of entrepreneurship very far. Happy Net's success is a very simple "technology + philosophy" story, it omitted the industrial era of an enterprise of all intermediate links, is a market, cost, procurement, manufacturing, transportation, marketing and so on these traditional manufacturing areas of the concept, are far from the extremely flat of the company.

Cheng does not understand the macro economy, does not care about the capital market, does not run bank lending, without a pat on the ground, nor delve into the stories of successful businesses and entrepreneurs, he only focuses on the white-collar user experience on Happy net, "we don't create new GDP, we don't make more material for human beings, we just want to pass our products and services To make everyone happier. "Cheng relish his" philosophy of happiness "and his obsession with internet products, technology and service development, rather than management and profitability. He scratched his head for a long time and could not tell a good example of business and entrepreneurship that he admired. Not because he is arrogant, but because he "does not know them", he only cares about his own hands, the outside world and other people's things are not much interest.

Who knows, perhaps all this against the traditional business engineer temperament, in this information age instead become an advantage.

"The most critical and expensive products in the world today are basically or entirely software-oriented," said Cooper founder Alancooper in his famous "Interactive Design road – The return of High-tech products to humanity". The software does not need raw materials, no manufacturing costs, no transportation costs, no welding, no need to thrash, no spraying ... This is the information age that created the new economy. In this new economic era, Cooper says, there are two types of people who can succeed: Understanding business technologists and skilled traders, "they have a keen business vision, the power of information, they will dominate contemporary business."

From the engineer turned to the founder of the Cheng, although repeatedly claimed that they do not know how to sell and only want to do better products, but from his happy net practice, obviously belong to this can be successful in the latter kind of person.