Happy Net Special Word-of-mouth marketing

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You haven't heard of Www.kaixin001.com before July 2008, which is normal, because it was just created soon, and July 2009, if you don't have a happy account, you obviously are out. The most popular social networking site, founded in March 2008, has been a dark horse in the internet industry with its unique marketing and products in just over a year. At the same time, many "Shanzhai net" has sprung up. This May, www.kaixin001.com and www.kaixin.com of the true and false happy war, but also the "net" down the cusp of public opinion. "Did you steal it today?"

Happy NET provides the product is actually not new, photos, diaries, book reviews, film reviews and other information-sharing platform, short message, message, comments and other means of communication, business management, network hard disk, collection and other personal tools, voting, answer, truth and other interactive topics, as well as friends trading, parking, buy house and other interactive components, Most of them are from foreign big social networking sites Facbook, Twitter and other reference. Nevertheless, happy net still quickly netted a large number of urban young white-collar workers.

These simple games have even fascinated many senior white-collar workers. The first thing they go to work is to open happy net, to see their vegetables cooked in the field did not. arable land, buy seeds, sowing, weeding, catching insects, watering, busy finishing their own three-acre, and then to see the friends of the crops mature No. "Today you ' steal ' No" became the most popular greeting for white-collar workers.

Reporters more than once to listen to friends talk about, addicted to happy net often let them sleep at night, set a good alarm clock to get up at night, "collecting vegetables" and "stealing vegetables" is often. A woman working in a bank told reporters about her "stealing" experience: once her colleague's Asian elephant produced a small elephant at 3 in the middle of the night, she set the alarm clock to "steal" in the middle of the night, as a result of the refresh of the page a few seconds later, the elephant was intercepted by another A search online friends list, the results of the online and other friends unexpectedly there are two. Another white-collar experience sounds very humorous: her species of snow lotus by a friend even "steal" 20, gas she directly called to interrogate each other, finally the other party had to treat apology.

It is worth paying attention to, the net obtains this kind of achievement actually only by the word of mouth spreads, the user group is relies on friends to invite each other. Enterprise Brand Promotion Platform

Happy NET will more and more white-collar workers attracted to the computer screen front. For this group of high-income, highly educated urban elite, businessmen naturally refused to let go, they find ways to put a variety of physical products implanted virtual game platform, so many netizens unknowingly accepted the brand.

Happy Farm is the most lively "Yue Live", a variety of Yuet live crops valuable, resulting in higher prices after the juice. Yue live all kinds of scene card design is very exquisite, but also added fun to the game. "Yue Live" is in fact the latest introduction of COFCO Group Beverage brands.

From the launch of Yue Live planting competition in happy, to Yuet live juice successfully grabbed the supermarket shelves, that is, a few months. From the attention of netizens, the media of the stir, Cofco Yue live a great success.

A new product, brand, to allow consumers to accept it, recognize it, like it, while allowing consumers to feel the product to be delivered out of the brand proposition, is indeed not an easy thing. COFCO Group is responsible for Yuet live brand promotion staff said, happy net face of the user group happens to be white-collar one clan, and Yuet Live brand user positioning is consistent. In the choice of interactive way, through the seed planting, harvesting, juice and other steps, "Yue Live" and consumers have a deep interactive communication, and make consumers in this process feel "natural above" brand proposition. Obviously, with the goal of a happy net target group, is "Yue Live" marketing success.

If you like to raise animals, in the net of the pasture, rabbits, cows, pigs, sheep, dinosaurs, giant pandas and other readily available. Yili found business opportunities here. Drink a cup of Erie milk in the morning, then go to happy net pasture to raise cattle, finally processing into Yili milk sale, has become a lot of people's daily habits. Yili quality milk price than ordinary milk much higher, if it becomes Yili nutrition Shu milk, the price can be doubled, made Yili gold canon price is higher. Yili is the milk production enterprise, combining the reality production with the virtual game, Yili brings more profound intuitive experience to the consumers on the Internet.

Word-of-mouth Marketing is also known as viral marketing, happy Net is the core of Word-of-mouth marketing-"transmission virus" implanted into the product of every detail, this form makes the product naturally become Word-of-mouth marketing in the main body, its effect is far superior to the traditional event to attract attention.

Late last month, the official Xinhua News agency Television officially entered the net, became the first organization user of happy net. The cooperation of Xinhua news Agency TV and Happy Net is a new attempt to spread the idea of TV media. Wu, deputy editor-in-chief of the Xinhua news agency, said that Xinhua television was meant to highlight the Xinhua news Agency's style of television coverage in a "happy" format, and to make people "happy" to watch Xinhua's television program. Fast and convenient news release channels, real-time updated authoritative news, cordial and smooth interactive communication, but also for the Xinhua News Agency television has won numerous "fans" support.

Sony Ericsson announced that in the 2009 summer market in Sony Ericsson 4 new handsets will be built in mobile "happy" software, the realization of the mobile community Dating Network, scrolling on the screen to show friends dynamic information, mobile phone photos directly uploaded to the "Happy net." Fast food giant KFC has always followed the footsteps of fashion. Recently, KFC on the net on the launch of the "KFC Suck Music Unlimited" game components, online games and online promotions combined, the introduction of attractive virtual and realistic prizes to attract netizens.

Looking at Yue Live, Mengniu, KFC and other successful enterprises implanted happy net, there are three points worth noting. First, the site's users and the Enterprise product target customer base to be consistent. "Yue Live" brings us the biggest revelation is that, when the target customer base selection is correct, for the public fast-moving consumer goods brand can also be successfully promoted through recessive advertising.

Second, the implantation of advertising must be ingenious, implied therein, let its natural. Enterprises must be sensitive to new fashion things, good at capturing business opportunities, dare to break through the original business philosophy. After the intervention of social networking sites, the company's products and brands, and Web site platform products, such as various types of games, such as clever combination of scenes, props and other ways to appear.

Finally, the line is online to interact. Yue live or Mengniu, or KFC, every home is not the game as a simple promotion, but the physical products and virtual products together. Users online to play the game to find happiness, offline enterprises to give the entity products, more happy.

Author: Hui Chuang network www.hainanweb.net.