Happy Net-the ultimate promotion of viral marketing

A few new http://www.aliyun.com/zixun/aggregation/9105.html ">sns website, I have been the most annoying is happy net." Early was happy crazy email invitation, forced me only to register, this thought the registration can free net of entanglement, the results of net also default friends dynamic mail reminder settings, continue to harass me. Although I still hate happy net, but the recent development of Kaixin, have to make me look very differently, let me have to pay attention to it.

Happy net seems to be launched in early May to a new website, but in this short 2 months time, the user of kaixin into geometry growth, some of the 3rd party data, such as Alexa rankings, Baidu index rose amplitude are particularly big. Happy NET is I see the first not to spend money advertising, mainly rely on viral marketing word-of-mouth dissemination of means, in a short time to do so huge number of users. Maybe some SNS site people see here unconvinced, think I was exaggerating, then look at the following data. Of course you can also say that the data is being faked. But to say the truth, true or false in the heart of the wife is very clear. Find 4 SNS website and happy net do under data comparison, 360 laps and occupy seat is done relatively early, the domestic and ant nets also recently launched, but the site launched more time than happy happy.

One: Happy NET data present situation

1:5 SNS website Alexa rankings and China ranking comparison.

Through Figure 1 You can see, happy net in these 5 SNS website, Alexa's week rank is highest.

In the Chinese website rankings, and 360 laps is the closest distance. Only take a 3rd party ranking of the site is afraid of the credibility is not enough, so I found two relative authority points of the site rankings together under comparison. The wife knows that 360 laps is by doing a lot of advertising to make the number of users up.

Figure 1

2:5 SNS website Baidu Index comparison

Baidu Index is more able to explain the problem, happy net has been far ahead of the other 4 SNS website. 2848, the number of well-known sites, have not yet reached this index, it is really impressive.

Figure 2

Two: Why happy happy Development so fast

Finally began to talk about the focus of this article, read the data of the current situation, I now with you analysis, why happy net can in such a short time, the development of so many users.

1: Product and user positioning

Campus user positioning is students, 51 of the main users are low-end Internet café users, 360 laps to locate children. and happy net? See the name of happy net, it is the SNS of recreational quality. As long as there is the need for entertainment, can go to happy net. So happy net to the user positioning is very pan, also see happy net of ambition is very big. Like the QQ in IM, what kind of users can be compatible in the inside, all the people.