Happy NET transformation Business new action: Enter the mobile social game domain

May 8 Morning News, Happy Net transformation Mobile http://www.aliyun.com/zixun/aggregation/4580.html "> Internet business has a new movement, its independent research and development of the first mobile social game" Fun Animal Kingdom "officially in the app Store online. The move is also seen by outsiders as a breakthrough in future business growth.

According to the introduction, "Happy Animal Kingdom" is a breeding animals as the theme of the simulation of business-like games, players can not only experience the lovely animal world with their friends, but also check the attendance records of the players around you, add strangers as friends, and choose different photo backgrounds according to their preferences, and record the moments of "intimate contact" with all kinds of animals.

Mobile analytics and advertising company Flurry's data show that smartphone users spent an average of 77 minutes a day using apps in the 1th quarter of 2012, with social networks and games each accounting for 31%, or 24 minutes. Industry insiders said that over the past few years, the game has been the first big mobile applications, and mobile, social, game three organic combination of the future will become the mainstream trend of industry development.

The launch of the first social game on the iOS platform means it is starting to move into the mobile gaming arena.

"With the popularity of mobile terminals, more people will use fragmented time to play games, and players ' preferences and habits will change," said Guo, vice president of Kaixin. Obviously, the use of mobile phone 3G function to enhance the interactive social characteristics of the game to meet the players at any time to interact with the interpersonal needs, has become the future of mobile phone game a major development direction. ”

have been trading with friends, car parking and other games famous's rise in recent years due to the emergence of micro-blog performance bleak, happy Net CEO Cheng also in public to emphasize the determination of happy network to enter the mobile Internet, and a wide range of mobile Internet products, to seek new business growth, before, happy Net also launched a fun collection, class path "Beautiful engraved" and so on.