Happy Network fell 65% year and a half flow: user transfer developer migration

Happy network alexa data (Sina Technology with map)

Users are quickly losing interest in it.

Web site traffic rankings Alexa show Waterloo line shows, from nearly 1.2 in early 2010 to 0.42 today, a year and a half, happy daily users dropped to about 65%; Baidu Index shows that the user's attention from the most At the time of the hot 800,000 fall back to the present less than 100,000; the media's concern index is also declining, only the first quarter of this year dropped 70%.

Once the world of happy net, is being forgotten?

User transfer to the destination

Last year at this time, Vivian to the company every day to open the computer first thing is to log happy network, to see if there are a few new news, who visited recently, even when the boss explicitly warned "working hours are not allowed to play the happy network" . Vivian once adjusted the alarm clock, just to get up in the middle of the night and friends steal food each other, never tired.

But Vivian recently logged in Kaixinwang has not been visited, but found no one online, "Fishpond has long been ill, it seems that we do not play for a long time."

Vivian has more experience than this one, more and more have been keen to steal food, rob parking spaces users happy network has faded.

"I'm playing microblogging now, computers, mobile phones anytime, anywhere.From the second half of last year, weibo added my friends and colleagues are obviously more and more." Vivian said.

Alexa's relevant data reflect the trend of users to microblogging transfer. In 2011, the number of Sina microblogging users and page views of the sudden emergence of the military, recently climbed the highest point of history, surpassing Kaixin and Renren; Baidu Index also shows that users of Kaixin, Renren and Sina microblogging concern Degree reversal in November 2010, Sina microblogging currently occupy the absolute upper hand, happy, everyone down the curve.

Developers climb another branch

Internet users pointed out that the most important user happy happy net is more than two pieces of content, one friend reprint, and the second is a web game. However, when the media attributes emphasized by Sina Weibo have come out, the users find that the speed of updating the messages on the Weibo is much faster and the convenience is concerned. The advantage of the Happy Network is no longer valid.

In fact, so happy net founder Cheng Binghao tired, the user of stealing food, racing spaces and other games already aesthetically pleasing, and follow-up attractive web games, games with a lot of developers to migrate to the other platform.

Domestic social game developers "Music Element" is one example, Happy Network Game Center "My Kingdom", "Happy City" are all from the elements of music. Previously, Le element main overseas markets, however, with the start of Tencent overall open platform, Le element began to turn domestic, in March this year, landing Tencent friends, in May landed the QQ space. Although the proportion of Tencent given is not high, but Tencent platform for game developers to bring the amount of users and the overall revenue is still far greater than the happy network platform.

In addition to the music element, Beijing Mutual love technology has relied on "Hu Lai Three Kingdoms" in Tencent monthly platform into 10 million, and said that in the future will be more focused on Tencent. It is foreseeable that for small and medium-sized social game developers, happy network is not too attractive.

Happy net self-developed games are also under attack. July 26, Tencent teamed up with Zynga, the largest developer of small games abroad, to launch the Chinese version of "CityVille" "Xing Jia Cheng" and hit the Happy City of Kaixin.com. Zynga said it will further cooperate with Tencent to develop localized games, which is a huge threat to other domestic platforms.

In addition, compared to good hype hype topic Sina, rich and powerful Tencent, happy network did not play a pioneering company "fast" features. Hesitated Cheng Binghao until May 2010 to allow third-party application access, the third-party components that month only 14, only fully open access in January of this year, the current 213. This figure does not seem worth mentioning compared with the "nearly 80,000 open people and more than 40,000 applications" announced by Tencent's Open Platform recently.

Ask Chinese social networking sites

Zuckerberg's Facebook is showing a "kingdom" prototype, the other hand, the domestic, whether it is to imitate Facebook's Renren, or the original dark horse happy network, did not form a Facebook ecosystem.

By comparison, Sina Weibo, taking the Twitter line, is getting closer to Facebook by opening up its platform and enhancing user interaction. Sina CEO Cao Guowei also said that "Sina Weibo is a route that runs between Twitter and Facebook, which will be better adapted to Chinese users than SNS." Ma Huateng, chairman of Tencent's board of directors, also held a similar view: "China's SNS Weibo. "

Does this mean that Kaixinwang's original starting point was wrong?

Internet analyst Keso's understanding is: "Cheng Binghao's philosophy is that white-collar workers need to be happy during their busy work, and happy to be more connected with human emotions, but the fact is that any kind of specific happy way is unsustainable." He said happy net is on the decline is an indisputable fact that light entertainment model can not be happy network advantage, and life services need to integrate more offline resources, not happy network itself can take full control. Now happy network hope to build life service platform, more difficult.

Keso said that "Kaixinwang is a life-or-death choice and costs money and time," said Keso, a former opportunist rumor that Kaixin.com has filed a listing application with the U.S. SEC, but you can not say that such a choice is wrong.

Happy net submitted IPO application news came out more than 3 months, many US stocks also set aside special area early. However, with the recent collective diving of Chinese concept stocks and the sudden suspension of Thunder and Shanda Literature IPO, Kaixinwang's "opportunistic choice" may also be stalling.

In fact, Happy Net opponent Renren's life is not good. Renren in the United States after the stock all the way down. July 29, US time, Renren closed at $ 10.83, has long fallen below the 14-USdollars issue price.

Everyone online market situation may not be happy to see happy. Although the concept of "Everyone Company" listed this time is "Facebook + Zynga + Groupon + LinkedIn", which is a combination of social networks, games, group buying and business social networking, Renren is only a part of the overall listed assets, but Most opinions point out that the share price reaction of each company is to some extent equivalent to the overseas market's perception of "China SNS."