With the "3.15" Consumer Rights Day approaching, the first domestic brand of happy Amoy Happy shopping mall put forward "to the end of quality" slogan. Happy Amoy Happy related responsible person in the interview, said this slogan, in fact, is not specifically for "3.15" tailored, but the mall from the beginning of the creation, has been followed by the guidelines. Happy Amoy Happy is a new online shopping mall, walking is A2C e-commerce model. The so-called A2C, both brand manufacturers and consumers to complete the transaction directly. To Happy Amoy happy as the representative of the A2C----the emergence of direct business, comply with the market demand. Event triggered the network integrity Crisis 2010 Taobao consumption year, Taobao annual sales of 400 billion, in the brilliant results at the same time, the integrity of the crisis surfaced, February 21, Alibaba from exposing the skeleton, the company's website of 1107 "Chinese suppliers" for fraud was terminated on suspicion of service, the company executives resigned. February 25, Guangzhou Fang-Nai apparel company sued 4,000 taobao shop for sale of fake case in Wuhan February 25, Guangzhou Garments Co., Ltd. to sue Taobao 4,000 shop a case, Taobao's first big store also sold leave. Alibaba Group announced the announcement of the news, in the industry provoked thousands of waves. Instantaneous network integrity has become a hot topic in the domestic circles. Formal brand business with the continuous emergence of the credibility of the crisis, the needs of netizens and the integrity of the brand requirements are also constantly strengthened, from the guerrillas to the regular army marks an industry development and maturity, industry brand network constantly emerging from the domestic first brand straight camp Happy shopping mall business data learned, With people's continuous pursuit of quality of life, online shopping for quality requirements have been far beyond our imagination, they are more willing to buy branded goods, this trend will aggravate the existence of fake shop and site crisis, I believe that the future E-commerce enterprises will pay more attention to brand direct business and integrity of security. China's first brand direct business shopping mall in early 2011 the popular keyword is absolute integrity, authentic, Brand Direct Battalion, service security, and so on, the first domestic brand direct business mall quietly online, set E-commerce, community, games as one of the happy Amoy 3D shopping mall is attracting users attention. The mall all shops, are mature brand business operators, merchandise without a fake. This brand through the platform directly to the product sales to the customer's business model, as long as the user experience and User Service in the first, it will win the user trust. Ma Yun once said "Now you do not do E-commerce, five years later you will regret," to 2011, E-commerce if not to do A2C brand straight camp, the quality of the end, five years later you will regret more. This passage with all the E-commerce peers.
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