Happy to buy Li Shubin: This year's marketing budget billion

Donews April 17 News good buy CEO Li Shubin 17th to participate in 2011 China (Jinjiang) Footwear Industry E-commerce Summit after the media said, good music to buy 2010 marketing spending more than 20 million yuan, 2011 budget more than 100 million yuan, most of them for advertising,　　Money comes mainly from selling profits, rather than "burning" investors ' money.　　Good music to buy in mid-March to complete the C round of 60 million U.S. dollars financing, the current daily orders 4000 to 5000 single, peak over million, January 2011 turnover of more than 35 million, the year target sales of more than 600 million yuan. The website currently offers about 60 brands, with official data showing warehouses storing 500,000 pairs of shoes. At present in Beijing, Shanghai, Guangzhou, Chengdu, Zhengzhou 5 to establish warehouses, at the same time, Shenyang, Changsha regional warehouses are still building.　　"2011-Year plan to expand the existing 60 brands to 150 brands, and the second half of the plan to start their own logistics." "At present, happy to buy the promotion costs mainly from the sales of gross profit", Li Shubin introduced, the essence of E-commerce is still retail, so the main financing of the rounds for goods, warehousing, company operations, and so on, will not blindly "burn" the funds of investors hit advertising market.　　"Marketing costs are adjustable, depending on the order revenue."　　At the same time, Li Shubin revealed that the good buy plan this year in the mainstream city self-built logistics to enhance the distribution capacity and user experience. "The current logistics is not able to meet the needs of consumers, or even very far away," Li Shubin, the current site digestibility user complaints are from the logistics side. "We are now using the same channels as Taobao shops, including Shentong, Homestead Send, Shun Fung, etc., last November 11 Taobao sales, Taobao sellers burst warehouse logistics stagnation, we are also affected." Finish)