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I believe that there are many friends in the type of the site to do ha, spend a lot of time and energy to beautify the site and improve, but really can promote their own website, but a few. In fact, for this kind of SNS community site, to understand some skills on the operation, otherwise it is difficult to achieve.
At present, the market of Harbin Guest is expanding gradually, show up occasionally in CCTV, also explain this industry is more and more people know. But it is precisely because of this, do this kind of site encountered more and more problems.
One: to build their own brand concept, improve public credibility
Because users need to put their friends, logs, private photos, etc. to the site, then for this privacy, the first is to believe that the site. The initial site to build their credibility, so that users at ease operation. There is a sense of brand, not only will not be suspicious of the site, but also to the site of admiration, that their operation in this site is very glorious things, this requires the webmaster to work hard. For example, to Sina, Tencent, A5 and other portal posts, do enough publicity, so that users feel that your site is a strong site, then you succeed in the first step.
Second: To improve the interactive function, so that users fully communicate with each other
Now that the user is attracted, the next step is to retain the user. The best way to increase user stickiness is to allow users to have their own circle of communication on the site. So that users will not easily leave you. Many stationmaster just concentrates on the flow and the income, thus causes the user massive loss, cannot make the website really bigger and stronger.
Third: Perfect their own website information, help
Many webmaster in increased their own contact, do a good job of the website system, began to put on the site ads, and then a wide range of publicity. In fact, if a website is an empty shelf, no content, then publicity will not have any results. The first thing to do is to improve the membership help, add some experience to exchange posts, journals. When all this is perfect, and then start publicity, promotion, the effect will be better.
Four: Must have certain marketing strategy, do not advertise blindly
A lot of webmaster in their own HA site is deployed to complete, began to network around to play ads, buy window ads, suspended advertising. Although this kind of advertisement price is relatively low, but to the website image influence is too big. Should try to find some formal alliance to put ads, do not do useless advertising.
Five: System improvement
Many webmaster in the website has already had certain user quantity only then discovers own website procedure to have the massive loophole, this is very unwise. You should check the security of your website before you start the operation.