Harbor House Qiqing: The American Electric trader matures because of the insistence on business ethics

Eric Research data show that 2011 National Home E-commerce website sales have expanded to 3.2% of the total household market, the 2012 trend is more obvious. With the increasing penetration of e-commerce to the household industry, coupled with China's domestic electricity market is not yet mature, household products online shopping process of consumer security problems become increasingly prominent and complex. Just past the "consumption and security" as the theme of the 2012 years "3?15" more in the intangible urged the home enterprises in the electric business marketing actively and properly solve the problem of consumer safety shopping.

As we all know, consumers in the Internet to buy household products, especially large household products are prone to suffer from many problems: some businesses adhere to the "heavy line, light line" sales model, in the installation and other issues on the difference between the treatment, resulting in online shopping consumers are difficult to enjoy the same treatment as the entity shop; virtual shopping environment, Real material can not be clearly seen, leading to consumers to buy products and network description "lost thousands of miles"; The payment environment security is not optimistic, consumers lack of identification, so that the payment process encountered phishing, such as network fraud, poor communication channels, demand and feedback timely delivery, so that the consumer problem processing progress slowly ... This series of online shopping problems that contradict with business ethics make many household products target consumer groups to the network, but also let some home enterprises in the development of the electric business is difficult.

In response to the obvious problem of exposure in the household industry, the overall household brand Harbor House general manager Qiqing, said that the real test of the electrical business is the brand and consumer trust between the mechanism, home industry, the electric business is so, only adhere to business ethics, to comply with the reasonable expectations of consumers, To boost consumer confidence in household electricity dealers.

Harbor House is a home brand that advocates simplicity and ease of life in California and is also sold on many e-commerce platforms in the United States. In the interview, Qiqing with the author to Share harbor house in China's power business strategy. In the mode of operation, Harbor House adopts the electric quotient model which combines the electric quotient platform with the relying on the third party electric quotient platform, adheres to the brand operation Idea, ensures the electric business channel style, the localization, the quality, the service with the distribution in the whole country entity storefront completely unifies; On the product display, Harbor House's electric business platform on almost all the products are scenes, super clear details, such as the image of the display, the real reproduction of product details, so that consumers rest assured that the next single; payment environment, Harbor House official website shopping platform with international authoritative security authentication VeriSign SSL Certificate, Effective prevention of phishing and other scams, payment on other platforms rely on Alipay and other Third-party payment platform to ensure the payment of environmental security; communication channels, Harbor House official website, official microblogging, 400-888-1916 Customer Service hotline and member clubs, such as the establishment of exchange platforms, So that consumer feedback can be quickly processed.

Qiqing also said that the U.S. electric business is very mature, not to be overlooked is the insistence on business ethics, which is particularly applicable to domestic electrical manufacturers. "Prudent end as the beginning, then no failure", only consistently loyal to the network to buy consumers in the quality of goods, consumer security, after-sales service and other aspects of the demand, with quality and service to conquer consumers, in order to win the entire household industry in the long-term development of the electric business.