Hardware and software imbalance millet growing up trouble

"Science and Technology" October 15 news, dressed in black T-shirts and blue jeans, has always been "casual wind" debut Millet mobile phone Conference of Millet Technology founder Lei has long been famous, it is exactly like jobs "standard clothing" dress, let its head more than a "rebels" the honorary aura of the title.

When he saw that the millet mobile phone looks like Apple, and its parts suppliers are almost exclusively Apple suppliers, when Lei the year, "Squeeze toothpaste" type of hunger marketing to learn to the extreme, in the uproar, the industry since a "China jobs". Perhaps, also precisely in this inadvertently, millet and Apple have some kind of inextricably linked.

In the face of the media, Lei once more than once stressed "resolutely not to do the Chinese Apple", but he sky, who, in college, who knew and admired jobs through the book "Fire in the Silicon Valley", was planning to make a world-class mobile phone on the Internet, based on the success of Apple.

"Hunger marketing", "Quality Door", "selling Back Door", "Futures Theory" ... From the fledgling to now has millions of mobile phone users, never be optimistic about the most likely to be placed against international brands of domestic mobile phones, Millet ran through a lot of difficulties, and lei it all thanks to "is millet catch a good time."

As China's first domestic venture to do mobile phone companies, although the success of Millet set off the Internet enterprises to do a new climax of mobile phones, but in the experience of the brutal growth of today, Millet seems to have encountered the "growth of the trouble."

Millet imbalance bias hardware light software

Mobile internet era, compared to Shanda, Baidu, Ali, 360, such as mobile phone internet companies, the lead of millet may be attributed to its software, hardware and mobile Internet resources highly matched the success of the prerequisite. In fact, early in the establishment of millet, the founding team of 7 people merged Microsoft, Google, Motorola, Jinshan and other high-quality DNA.

A year ago, the return network CEO Chen Fangyi had so appraised the future of millet: "Millet is not a hardware maker, nor is it pure software producers, it has internet genes, on this mobile internet business imagine a lot of space, such as pre-installed, application market (charge rank), push, and even its own rice chat, cell phone yy, etc. play a synergistic role , to create a set of their own ecological system, which is predictable, see the executive power, lei this chess under a very fierce. ”

However, in the traditional mobile phone manufacturers are constantly challenged today, even if the millet team "playing is the triathlon", it is not possible to plan ahead of all the layout is very clear, in the product, sales, logistics, after-sale and other aspects still encounter a lot of problems, as well as "the loss of the fingers in the sand", perhaps, Millet could have had more opportunities to be infinitely closer to replicating Apple's success ...

MIUI: Jinshan color thick lack of internet gene

Millet Miui has long been seen as one of the most successful operating systems based on Android. So far, MIUI users, including millet and non-millet handsets, have reached more than 6 million.

It is understood that it has more than 100 improvements to the original Android system, lock screen, desktop, notification, SMS, dial-up, contacts, music, camera, gallery, settings, and add rich theme support, easy disk, powerful online system updates, and local and online backup functions, are MIUI or independently created on the basis of native Android.

A user evaluation said that MIUI attracted him in its ability to change according to the habits of the people, can adhere to the release every Friday update, but also through the MIUI forum feedback rom use problems and can see the results of feedback.

But Miui's headache is that even so, MIUI still has no way to really approach the success of Apple's iOS system.

In this connection, the media consultant founder Zhang in the home of webmaster reporters said, MIUI is not an Internet operating system, its "Jinshan thinking" color is too strong, and because of the Chinese market application stores very much, millet no way to monopoly, this decision MIUI store will not have much to do.

For the MIUI store, a reluctant to be named in the industry, MIUI shop using software housekeeper recommended mode, which is no different from the traditional PC, if the millet can do strict audit application submission, perfect sandbox system, the MIUI shop to do, today, millet estimates and imagination will be greater. "Originally MIUI store is the most opportunity to replace Google Play in China's position." The person exclaimed.