Hardware engagements aimed at operating systems and eco-chains

Absrtact: Tencent Science and technology Louboutin Pool/Wen Beijing time October 24 1 o'clock in the morning, Apple in San Jose's California theater launched the 7.9-inch screen tablet computer ipad Mini. IPad Mini has 16GB, 32GB, 64GB three versions, the price is 329 U.S. dollars, 429 U.S. dollars, 529 U.S.

Tencent Tech Louboutin Pool/article

Beijing time October 24 1 o'clock in the morning, Apple launched the 7.9-inch screen tablet ipad mini in San Jose's California theater. The IPad Mini has 16GB, 32GB, 64GB three versions, priced at $329, 429, and 529 dollars.

When Jobs was alive, he said a famous word that users would need sandpaper to file their fingers to use the 7-inch ipad. The IPad Mini was embarrassed by the birth of Apple's other mobile terminals, a product that runs counter to jobs ' willingness to market today as Apple's biggest innovation, taking on the responsibility of defending Apple's territory. It is no surprise that Mr Cook made such a decision, and in the face of the myriad devices of Microsoft and Google (Weibo), the new ipad alone has been hard to guarantee Apple's dominance in the tablet market, and a prolonged tablet battle has begun in a market that has been opened up by the Apple alone.

With consumers ' full acceptance of the touch experience, the line between tablets and PCs, tablets and phones is blurring, with Microsoft, Google and Apple all on the market, and Google is expected to launch the Nexus 10 and Microsoft's global launch of 26th, 29th this month, and surface RT will be the ipad The Mini's strong rivals, behind the shirtless of several big giants, each hide a huge ambition for the individual terminal market.

Apple's closed iOS system, Microsoft software Lockdown, hardware-open windows and Google's fully liberalised Android system represent a different philosophy of survival, with developers looking at the advantages of iOS systems, and the OEM's eye for Windows and Google's Android system, The impact of the war may take several years to see the clue, personal terminal is the ultimate King who is still uncertain.

The logic behind the Apple ipad mini

How strong is Apple in the tablet market? Apple's dominance of the global tablet market has been effectively consolidated, with a market share of 69.6% in the second quarter, and no firm will be able to shake its dominance of the tablet market for a long time, according to a report released by IHS Isuppli, a market research firm, in Monday. But Apple's strength is not unassailable, with two of companies considered Apple's key rivals, Amazon and Google, tearing up Apple's defenses in the tablet market.

Amazon's 7-inch tablet Kindle fire,199 dollar pricing and rich content services were wildly recognised by the market on September 28, 2011, according to IDC, where Amazon's Kindle Fire has so far sold 6.7 million units. Google's Nexus 7, inspired by Amazon, has also been recognised by the market, which, according to Forrester, has sold 3 million Tablet PCs, which are priced at $199.

The two 7-inch flat-panel selling proves two things: the 9.7-inch specification that Mr Jobs sees as the gold ratio is not the only option for tablets, and the more mobile 7-inch product has huge potential demand; in the 7-inch specification, Android has at least tens of millions of users, Developers will be able to develop more applications for this size in the future, and the confusion of Android tablet size has left developers at a loss, but now the problem has improved.

Apple from a single show of smartphones to be stolen by Android there have been similar processes, first Samsung and other manufacturers generally use large screen products and Apple for the market, and then the 5-inch screen This specification is recognized by users, and finally the application experience continues to improve, continue to compete for other sizes of the mobile phone market. If Apple had allowed the Android camp to continue, history would not have been repeated, in which case the IPad Mini appeared to be in a timely and natural manner.

Depending on the ipad mini Apple's ability to minimise user outflows, the relatively iPad2 lower price will also compress the living space of Android tablets with a 199 dollar selling point, slowing Android's system in the tablet market.

Forced grafting Microsoft surface Savage growth

According to foreign media reports, the United States Microsoft's first Surface RT Tablet PC Inventory has been booked, delivery time will take 3 weeks, rather than October 26 when the delivery of the market. As a long-time leader in the PC market, Microsoft's launch of the Surface tablet has been criticized by OEMs, and why Microsoft, which specializes in proxy warfare, fight, has finally come up with the answer--Microsoft wants to carve a moat between PCs and tablets.

The PC Empire built by the mouse keyboard has never been as shaky as it is today, with the touch experience Apple has created, the Empire Alliance between Microsoft and Intel is no longer strong, and the two big players in the personal intelligence end market can only play a supporting role overlooking the battle between Apple and Google. As more and more tablets began to assemble keyboards, and as more and more PC makers joined the fray, the tablet began to erode the share of the PC market, and Microsoft woke up from the decline of netbooks to a defensive attack.

If Microsoft works with Intel, and the idea of a tablet notebook with many OEMs is to touch the traditional PC and prevent the tablet from invading, then surface is a bomb that the traditional PC camp is throwing into the tablet market, and the strong Microsoft has high hopes for the counterattack, After seeing the Android camp challenging the ipad for a long time, Microsoft chose to do it itself.

Surface RT, the first tablet computer with a Windows RT operating system, is designed for ARM's operating system, and Windows RT has a touch and standby time comparable to that of iOS, and the only problem is that the ecosystem is not being used enough Microsoft has solved the problem with forced grafting, and each of the WIN8 for X86 architecture PCs is built into the Microsoft App Store, and every Microsoft App Store app is compatible with Windows RT, simple, crude, and efficient.

The brutal growth of surface RT is like a perfect demonstration from Microsoft to OEMs, OEMs can still trust Microsoft like the PC era, and Microsoft will still be the most powerful operating system manufacturer in a X86 architecture market.

While winning the pursuit of Google Nexus head-on challenge ipad and surface

Google Nexus7 more than 3 million units of sales to its significant. Google tried to compete directly with the ipad in the 10-inch specification after tearing the Apple tablet market out of a 7-inch screen size. When the hardware specs are close, and the same Nexus 10 with the retina screen competes with the ipad 3 at a lower price, the myth that the former can still replicate Nexus 7 is still an unknown, but from the size of the Android Market, Google's 10-inch tablet will give developers greater confidence.

Samsung, which is the only company in the mobile phone industry with Apple, is arguably the most powerful player in the Android camp, where Samsung has been trying to replicate its nexus in the tablet market, with its latest 10-inch size galaxy Note 10.1 In the Korean market has exceeded 100,000 sales, daily sales more than the new IPad.

There is no doubt that Samsung and Google will be able to reduce the cost of Nexus 10 to an unimaginable level, almost all of the industry-wide Samsung is working with Apple on patent issues, two of the alliance makes Google's winning greatly improved, with Retina screen nexus 10 also has the possibility of a higher level under the low purchase volume with the apple.

Another task of Nexus 10 is to curb Microsoft, the boss of the global PC market operating system, and Microsoft's focus on the tablet market is not a good thing for the Android camp's long-term development. Microsoft's development of the arm architecture of the Windows RT to Google more than the threat of Apple, Surface RT Once the success of the Android camp, the OEM will be a significant part of the shift to Microsoft, which is no different from Google.

From this perspective, the competition between Nexus 10 and surface RT may even overtake the ipad, and in the face of finished OEMs, Google must demonstrate that Android has the opportunity to replicate the market's brilliance in the tablet market.

Hardware engagements aimed at operating systems and eco-chains

The Tablet war, launched by the ipad Mini, Nexus 10 and surface, is not just a hardware competition, but also represents a confrontation between the different operating systems and ecological chains behind the three. With the consumer's full recognition of the touch experience, tablets and PCs, tablets and mobile phone lines between the blurring is gradually blurred, the tablet market into a can attack, retreat to keep the unique location became a battleground.

Apple's closed iOS system, Microsoft software Lockdown, hardware-open windows and Google's fully liberalised Android system represent a different philosophy of survival, with developers looking at the advantages of iOS systems, and the OEM's eye for Windows and Google's Android system, It is difficult to evaluate the pros and cons from a macro point of view, even if the ipad Mini, Nexus 10 and surface sales directly compared to also can not intuitively predict the future of the three patterns of development prospects.

The impact of the war may take several years to see the clue, the future of the world of Mobile terminals who the king, the final decision to be held in the hands of users.