Hardware entrepreneurship: Need to consider which users need pain points

At present, wearable equipment in the field of more and more fire, by the major manufacturers and companies as the next has a huge potential market, we are scrambling to enter a share of the soup. In contrast, the consumer's attitude towards such products is indeed tepid, the huge gap between the two can not help to arouse people's thinking. In general, the wearable devices available in the market are simply divided into two categories, one is similar to the function of smartphones, which overlap the overlapping parts, such as Samsung's Galaxy GEAR, and the other is to make smartphone accessories, a product with a wide range of types, For example, the wrist band, with the ability to monitor heart rate, blood pressure, calculate calories, Jibu, loss, and other functions, such as smart glasses, such as Google Glass can take photos, positioning, social activities such as rings, can carry out text messages, call reminders, and some small accessories, Like earlier in the Kickstarter on the success of the press, and recently in the roll-call time of the fast buttons, and so on, they as a small component to control the smart phone on a number of small functions, through simple gesture settings can be implemented, eliminating the smart phone in this piece of tedious interaction. From the current sales point of view, the former because of the overlap with the smart phone coverage is too high, and in the experience is far less powerful than smartphones, so consumers are more of a way to watch the lively, wait until really to pay the time to be discouraged. And the latter is far more popular than the former, and today I want to talk to you about how much people need this kind of intelligent accessories? From the perspective of social development, with a variety of machines more developed, people's material production level is more and more high, more and more human resources are liberated, Human society is gradually entering such a stage, according to CCTV, we call this phase of the service-oriented society, this stage has three characteristics, that is, entertainment, experience, information. At this level, most wearable devices now meet the needs of people in this piece, providing a new experience, providing an alternative form of entertainment, and quantifying your behavior as information through the combination of the soft and hard of smart products. But in addition, I think the hardware products to succeed there is a very important point, is the future of people in the pursuit of simplicity of choice. What is simple? It is straightforward to achieve something in the easiest and easiest way. From a biological standpoint, animals always take advantages and disadvantages, people are the same, most people will move towards the least resistance, the most resistance to the direction of the people who walk is nothing but two kinds, or a great man, or a fool, but the great man is only in some big things go up to seek life's challenge, Who will be in some small details of life with their own to do, must choose one of the most complex way? Many products have been solved by the problem in the market, such as rice cookers, it helps people to cook this matter to be simple, such as transportation, it helps people fasterMore easily accessible destinations, such as smartphones, help people communicate and access information more easily. Now most of the hardware team is in the way of the Internet in hardware, pay attention to the long tail effect, hope that through long-term data tracking analysis, so as to provide more value-added services. Entertainment, experience are temporary, people may be because of a momentary curiosity to buy your products, but if there is no simplicity, not by giving people more convenient to bind users and products, can not help people optimize the efficiency of doing something, then this product is doomed to be abandoned, since abandoned, Then the data-value-added services are even more impossible to talk about. So the functions of the smart phone accessories mentioned above really bring convenience to people's lives? The answer is yes. Some products may not be doing well enough, but in the long run they will solve some of the needs of people in life and optimize the efficiency. For example: A health smart bracelet like Connow, which helps people quickly measure blood pressure, blood sugar, heart rate, and so on, eliminates the hassle of people going to a hospital for inspection. Perhaps you would say that the elderly do not know how to use these High-tech products, the hospital may be the product testing data distrust, these are only design and time problems, when the product interaction design is simple enough, when the product has enough authority, these problems will meet difficult and solution. such as Nike+fuelband, a sports smart device that tracks your movements, quantifies and analyzes them, is a great attraction for sports enthusiasts, and it helps sports enthusiasts learn more about their physical activity and then join social functions. Will inspire a more intense passion for sports enthusiasts who have strong competitive desires. As for the form of hand ring or other wearing form, this is a design, interactive issues, the market will naturally come to the results. such as Google Glass Entertainment wearable equipment, it can at any time in front of you to render images, positioning, taking photos, viewing social information, it can bring users real-time information, convenient for users to operate some tools in time, which is almost in a moment of gestures can be completed. There are also small gadgets like press, which actually improve the efficiency of communication between people and smartphones. Perhaps the current stage of this type of product sales is not very high, there are many people criticized the place, such as the process is not good-looking, the price is too expensive, the response is not sensitive, the use of complex, short endurance, but these are not the essence of the problem. In the future, as the technology becomes more and more developed, the design is more and more mature, the hardware team will give us more imaginative products, and these products as long as they can help people make life more simple, then it will have a great demand. The future is bright, the road is tortuous, the revolution has not been successful, comrades still need to work hard.