Hardware start-up Ituge's little friends, wake up!

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Now do not talk about wearable devices, smart hardware are embarrassed to say that they are mixed Internet circle. But when others are crazy, they should calm down, and now smart hardware entrepreneurship is the same. Today want to talk about their own cold thinking, is intended to engage in intelligent hardware start-up small partner of a little advice, only to represent a little superficial views.

Investors only Love "Gao Shuai fu"

The big economic situation is bad, there are downside risks, the real economy is weak, the capital chain is tense, the pressure to do investment is also relatively big, more cautious. "Investment is to cast people", "Gao Shuai Fu" has a glossy resume and entrepreneurial experience naturally more popular, the probability of success is also greater. At the same time remind grassroots entrepreneurs to recognize the reality, do not put all hope on the financing above.

Are you a shark seedling?

Intelligent hardware entrepreneurship is much higher than the threshold of the app business, it is software, hardware, Cloud Trinity Comprehensive strength competition, indispensable. A pioneering team needs both these types of talent, that is, the so-called gene, so as to grow into the potential of sharks, to obtain the favor of investors. Real smart hardware entrepreneurship is capital, technology-intensive, need to have a deep understanding of the industry, strong supply chain control capacity and channel marketing capabilities, start-up companies are difficult to hold live. But once made it becomes a strong barrier, not easy to imitate. Each subdivision area will eventually form a 721 pattern, and other players may become cannon fodder.

Internet thinking is not a core competency

Some of the small partners are clamoring for internet thinking to transform traditional industries. In fact, the internet thinking is not the core competitiveness, because the Internet has become a hydroelectric coal. The author in the line with some of the intelligent home manufacturers to communicate when they found that there is no shortage of so-called internet thinking, or even better than a chip, coupled with their deep understanding of the industry, marketing channel resources and hardware cost control capabilities, the personal view of the traditional enterprises in the intelligent hardware opportunities may be more.

In fact, the Internet industry has gradually become a traditional industry, but many people have not found it.

Under the tree, the grass is barren

The time to create a hero, entrepreneurship needs to keep up with the pulse of the Times. The internet industry dominates the entire ecosystem of the great empires that have been formed, and, more frightening, they are extremely crisis-conscious, Swift, Shing, with microscopes looking for rivals, and the opportunity to rise from their noses is almost non-existent.

The internet has become a traditional industry, the success of more and more difficult, need a more peaceful mentality, to find a point, a little bigger. Intelligent hardware entrepreneurs do not want to rely on hardware to make money, but also to make a long time; price butcher millet horizontal in that, millet box 299, Red M 799, the follow-up must enter the smart home and wearable equipment and other fields, as soon as possible to build core competitiveness is the key.

Are you sure your brain needs are not yy?

Smart watches, Smart bracelet, smart glasses, health peripherals, and so on, the vast majority of foreign original, domestic follow, innovation is scarce, but these devices are really users need it, is it in line with national conditions? Now the smart hardware can not meet the real needs of users, but a small number of geeks plaything, from the mature to a long way. You need to make sure that the required smart hardware project you are about to start is real rather than yy.

If you lose, do you still have underwear?

Mobile app start-up costs are low, even if the failure of the individual economy does not have to bear excessive pressure, but the hardware entrepreneurial move is million, tens of millions of inputs, once the problem or sell, put all the wasted. Are you sure you can't afford to lose a house or a car? It may be a bit alarmist, but the cost of a start-up failure needs to be considered clearly.

No intention to pour cold water, just hope that everyone calmly thinking before making a decision.

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