One, another true: iOS represents a user who likes Android to make money
1, look at the Money game the Android list is more reliable than iOS
we look at a product market performance is good, usually to see the list. For justice's cause, will everyone focus on the iOS list? But does it really reflect the truth? In fact, Android is much more responsive than iOS to whether the game is profitable or not. This is particularly evident in the heavy hand tour, the characteristics of heavy hand travel is low retention rate, high ARPU. The iOS list algorithm is more comprehensive, which results in a big drop in the game's ranking over time. Not found in the top 20 of the bestseller list, but in many Android channels it is still being recommended because of the high flow of these games.
2, the domestic two types of channels of Jane than the different
list of the main Apple has a free list, the pay list and the best-selling list. Because the user under a lot of games is to see the list, which also caused the free list and pay list There is a large number of brush list phenomenon. Algorithmic complexity and other reasons the best-selling list has become an important measure of the success of the game standards. (Best-selling list algorithm: Download volume, pay rate, active, online time, landing rate, search conditions, such as proportional coefficient product and arrangement) in the domestic, the domestic Android channel typesetting many and miscellaneous, and because of the Android channel list by human interference more, many times the game rankings are not representative of users like the game, It is a high flow of products, although this phenomenon is changing.
3, the reality of the Android channel: only the water does not make money and the son is useless.
Hand travel products need channels to guide the volume, which caused the channel to accumulate a large number of products, the channel will be based on their own needs for product selection, which is the largest selection factor is to see the water, if this product does not make money, will be the fastest time to leave the product list. Because the channel hand to choose the product quantity is very many, therefore the release, the manufacturer wants to make the product on-line, must have the good relations or through each kind of way PR, but even if the product on-line, cannot reach the channel the anticipated goal, also will disappear in the list. This also caused some hand swim on Android Channel trilogy: Brush Face, self recharge, do brand marketing.
Second, the list disappears the normal explanation of the game: Release a wave of flow, the product has no stamina, the list did not brush the
1, Release: Hand tour to promote the end of a wave of flow to destroy a good product
for the release, many issuers are the end of the transfer of the tour, the promotion of the end of the tour, resulting in the promotion of A wave of the rest after a period of time and then push the next wave, this line of the large-scale end of the trip is very reasonable, but opponents Naolai said there is a certain defect. Because the life cycle of hand travel is very short, it is likely that in two promotion period products have gone to death, this fall Shupang outside is also normal phenomenon. Second, the end of the time the advertising cost is very high, the issue is likely to bring this routine to the Hand tour promotion, in addition to a large number of advertising costs, but also to buy apple points wall Brush, Android channel is more brutal, veryMay not buy the amount of money. Release will product launch, found that its profit is not imagined so good, naturally will release strength to slow down, resulting in the subsequent promotion of weakness, so that products fall Shupang outside. These are the release strategy caused by the game products soon after the disappearance of the reason, including the promotion costs accounted for a very important position, the fact that a good release can be a Class A or B products polished into S-class. Now, more distribution only pay attention to immediate interests, resulting in some products disappear in the list, many good products are destroyed in the release hand.
2, CP: Can not keep up with the game of the player to run away from the fate of the abandonment of the
in fact, many products are very high quality, by the players welcome, high water, but still disappeared, this will be from the content of the product itself to see, many game products produced but its own content is less, Players in less time to customs clearance, product follow-up content does not follow, resulting in gamers feel the game boring and loss, which is the product in the short term the reason for the disappearance. Then as a manufacturer, we must think of coping style, do a good job of product follow-up, to avoid players because the product content of less and discard products, so as to better keep the heat of the product, continue its position in the rankings.
3, the list of marketing momentum is tight, a dollar brush ranking, how cheap! Players also need charts, pick the game
from the list to find a new marketing model, because this year apple to increase the crackdown on the brush list, many times lock and eliminate the integration wall, coupled with the recent start of price adjustment, resulting in a lot of issues and manufacturers began to brush the pay list, and even become a necessary extension of the iOS channel For the Android channel, the analysis of the various channels of the most needed products, and what kind of products suitable for its channel characteristics, easier to squeeze into the list, so that their products have a place. For example, if a channel is socially-grown, leisure products for social outreach are more popular and the list is simpler. In addition, there are many players will be through the rankings to find the game, this is one of the most important ways players choose the game, but this way is relatively small, they usually check the player comments to choose whether or not to download the game, and the player comments less objectivity, more emotional, can not really reflect a product is fun, is suitable for this player, so the future still needs some specialized game talent, from media even media to guide.