has been very reluctant to name the past.

has been very reluctant to name the past, but last weekend a brush over the micro-letter Friends Circle article ("Old: the fun of the company will vanish"), finally I can not help, the decision is also the time to be honest.

This article as far as possible objectively record the facts and personal ideas, but because the involved things some 10 years ago, inevitably have errors and omissions, as I senile dementia bar.

I met in 2005

I and old eldest brother met in 2005, when the blog or new things, Sina blog has not been born, I was in the online random search, found that the domestic more well-known blog place there are two, So I chose a site that brought together a lot of IT industry and media: Www.donews.com, where he opened his account and built his first online nest, wrote the first article on September 4, 2005, "A flooded city and me--the hardest hit of Hurricane Katrina" New Orleans ( NEW Orleans).

At that time, we all call themselves bloggers, not bloggers and the like, because everyone is equal to the right of speech, Iven. People began to notice that there was a guy named "Love to Do It", and he wrote an article on "love to engage in such a child".

By the name of the big people, which makes me flattered, more hard to write, every day to think about the theme of blog hits.

In fact, Donews was not just a blog platform, it to the small number of entrepreneurial support is vividly known as the current popular so-called pioneering incubator pioneer, and later, because of my own writing craze, developed China's first off-line blog writing and backup tools, the achievement of another failed pioneering work, because the length of the relationship , then write an article to explore the project.

Ii. old arrangement I see the Dunhuang Network CEO Wang

Anyway, bloggers in the donews on the familiar, we have to go to Beijing to release the software relationship, and finally at the end of December 2005 saw everyone Daniel, of course, aging.

In Beijing, we hope to learn from all around, through the Donews platform of the network, many of the same year, the same is the start-up of small enterprises, the list of "2006 Beijing internet Entrepreneur Impression", now reviewed, a sigh.

It is worth mentioning the "Dunhuang net" Wang mentioned in the article, because I have done online hawkers on ebay, have a profound understanding of the electrical business, I would like to visit the Dunhuang network, to see if there is the possibility of cooperation, online information to say that the CEO of Dunhuang Nets and aging is an excellent old colleagues, So I asked the elder brother to help me introduce him, he helped me through the third party introduced let me see the beauty of the CEO Wang, but told me not to say that he introduced, I was very puzzled, I thought they were old ... That, many years later, the internet gossip, the original Lei, he and Wang between the sale of the network of excellence have different views, Wang is opposed to the sale of that side, presumably because there is a gap in that matter.

Looking back at the old year for me this yimianzhijiao new netizen, unexpectedly big trouble to help me contact arrangement, heart full of gratitude, also can see at that time he is how cherish friendship, also willing to make new friends.

Third, I do the story of Internet electric dealer on ebay

1. Vertical Transverse

I began to sell things online in 2003, when just to the United States, from a first to do anything to pay attention to interpersonal relationships in the domestic environment, to realize the free American Internet, I have a boundless feeling of flying birds.

Because before going to the United States, I had a surprise study of English, and then also attended the more cutting-edge IT training, the Microsoft 2000 MCSE (Microsoft Network engineer) and MCDBA (Microsoft Database Administrator) certificate, as a small trader on the Internet, which is now fashionable electric business, it seems easy.

Because the United States is a more mature market, all kinds of large stores all over the United States are everywhere, such as selling clothing Nordstrom, Macy ' s, Jc Penney, selling groceries Warlmart, Target, selling digital products, Best buy and so on, The convenience of unconditional refunds and monopolistic business models have made these business giants shrug off online sales.

The proportion of online sales is very small, then the U.S. online sales platform mainly ebay, Yahoo and Amazon, ebay is the biggest, so I chose it.

In the beginning, I sell headphones with microphones, because at that time everyone's computer still with bulky desktop, MSN and online games popular, need to communicate without affecting the people around the device is headphones and the data line granular microphone.

Headphones directly from the Pearl River delta manufacturers into the goods, just started by air, and then shipped by cubic calculation of the way to transport.

Sales on ebay went very well, so I was expanding the variety of headphones and doing the biggest headphone sales on ebay, and even the big brands were not enough on ebay to sell me because I was half the price.

But I soon found the big problem, that is, sales do not go!

For example, I originally sold 100 headphones for one months, I went to the factory to order more than 10 varieties, according to my thinking, that should increase sales to 1000 one months.

But in fact, there are only 110, that is to say, adding the same category of varieties does not lead to sales promotion.

The portrait of each category is subject to the total number of customers, even if I have to eat half to buy headphones on ebay, but based on the number of customers who buy headphones through this channel is so much, so the increase in headset style varieties for the overall sales is basically no effect, because the price is not sensitive to people, that is, not lack of money for the Lord, They will choose to buy brand-name headphones in supermarkets, and will not come to ebay to buy me, even if the quality of my headphones is the best brand-name headset factory, than many supermarkets in the quality of low-priced headphones better.

How can we increase the total sales?

Since the longitudinal is not good, the excavation crosswise! That is, not on the same category of dawdling, more development of other categories, not only sell headphones, I have to sell other, anyway, sales technology has mastered, increase the category can improve turnover.

What do you sell?

Because ebay used the auction mechanism, other people's real sales data you can not get, so professional strength, using it technology to crawl the various categories on ebay real-time sales data, the program runs for several days a week, the dozens of millions data into the SQL database for statistical analysis.

found that the original ebay category inside, there are two biggest sales: mobile phone accessories and artificial jewelry!

2, Partners

I decided two categories at the same time attack, but I am not interested in mobile phones, one of our own in the United States, as a test water, first buy some mobile phone headphones by air. I found a relative cooperation, I thought he was a man is engaged in electronic components industry, the digital products are certainly better than I do, the United States at the time of the two or three largest mobile phone operator site also gave him, told him to choose the time according to these mobile phone models to stock.

He also quickly found the manufacturers, sent me a variety of patterns, I follow their own computer headset sales understanding of the choice of mobile phone headset, is the market on this side of the rare style.

The goods arrive, one shelves will buy, happy.

However, the buyer received the goods immediately sent an e-mail:

Headphones and his phone model do not match! No use!

People also said, like this style, do not want to refund, just want me to send him to use headphones on the line.

But I did not, in the first batch of goods inside a variety of varieties, but the model can use only less than 10%, originally my relatives do not know is English or what the problem, I did not go to study the varieties, I decorate to his task transfer to the manufacturers to help select models, manufacturers to a small guests of course did not concern, In accordance with their usual shipments of large models to match, but the Chinese market and the U.S. market models are different, so I have to harm.

Considering the timeliness of mobile phone accessories, and I lack a strong technical partner, so I have to give up.

After years of looking back, I found that my judgment was still correct, on ebay, the biggest electric dealer was the one I traced, the name Eforcity, founded in 2000 by three young Chinese youths, now headquartered in Los Angeles, with branches in the Pearl River Delta, and employs as many as 200 people at U.S. headquarters.

Three partners in that company grab one of them, one of them is cell phone enthusiasts, so, the entrepreneurial process, the partner is very important, you see others success, feasibility analysis also shows can do, but no luck with good partners, or do not.

Mobile phone accessories Do not, then I return to the second, do artificial jewelry, beauty is a woman's nature, in this respect, I should not have to ask someone else.

3. Inventory crisis

Check the information on the Internet, China's largest commodity market is in Yiwu, the largest wholesale market of man-made jewelry is Futian market, so bring cash straight to the local, where lived for one weeks did not stroll through each of the pavement, too many choices.

Many kinds of jewelry, such as brooches, bracelets, necklaces, earrings, rings, foot rings, and so on, each style varied, combined with the ever-changing, which for inventory management and online sales bring enormous difficulties.

The first is inventory management:

Artificial jewellery is 1 dozen 12 packs, and in order to meet customer demand for color, each dozen the same style, there may be 3 to 6 colors, if there are 100 varieties, there may be 3~600 a different thing, and I do not calculate the color, I have at least 500~1000 species.

For each kind of thing to code, register the purchase price, quantity, place in the warehouse and so on.

Also label, label each retail package so that you can quickly match the shipment.

Wholesale take goods generally have a minimum limit, ordinary 5 dozen, so the warehouse Chengshan, even inventory is a never finished work.

The second is pre-sales management:

If it is in a traditional small shop, I have 100 kinds of things dismantled the big package to the shelves of a pendulum is over, but online sales are much more complicated.

First of all, assuming that the color is 4, it means that I have to take pictures of 4x100=400 items;

and in order to promote, I usually take different angles for each item 4 photos, so 100 varieties I have to pick out 4x400=1600 photo;

And take a picture is not a shot 1 Zhang, you have to slowly set the beat slowly pick, so the time to shoot at least 5000 pictures!

Whether the above inventory or pre-sale, my variety plus color words thousands more than, the management of difficult to imagine.

Then sales management:

Very hard to use all it tools to analyze sales, such as:

When on what kind of better, such as 7 days a week, 24 hours a day, the development of their own time on the auction ad small program;

The same period of time buyers are what kind of people, which will lead to their bought a, may also buy B, so we do the relevant varieties on the page recommended ads, their own development of exclusive advertising procedures, etc.;

Then delivery management:

To match the successful sales of ebay records, and then to see the actual payment, and then print mailing labels ready to ship;

Holding the label to find the corresponding goods, face thousands of varieties, different batches of the display, the head is big;

Also with the guests in all aspects of communication, timely treatment of problems.

Slowly, found because of too many varieties, has reached the point of control, inventory is more and more, the warehouse from a glance to disorderly put, is simply powerless feeling.

4. Profit and cost analysis

Looking at the operating records of the year, the turnover composition is as follows:

21% is the cost of goods;

20% is the postage;

22% is ebay fee;

10% Other fixed expenses and taxes and fees;

30% is a gross margin of labor costs.

In this proportion, the return on investment will be calculated by increasing sales by up to 30% enough to deduct the salary.

Originally sold headphones I alone, and in order to expand the category, from the decision to do artificial jewelry began, at that time in the United States and China's full-time half of the small team even I reached a total of 4.5 people!

The problem is very serious, mainly in the proportion of ebay fees increased sharply:

√ Advertising success rate is getting lower:

Because ebay took the auction mechanism, every time an auction advertising listing, collect money, and not every time out of the things are sold out, if it is not good to sell, then go out on the white money. I would have posted 10 ads to sell 2, the success rate is 20%, assuming that each ad $0.1,10 a total of $, the 2 successful sales cost per 5 cents, but if the success rate becomes only 1, then its cost is $, and in my overall cost, the original ebay cost accounted for 22 %, it will jump up to 44%, my original 30% so-called net profit deduction of the new increase of 22% loss, only 8% left!

√ebay charges are getting higher:

As the hottest web platform of the year, its status is similar to today's Taobao, shop bullying, especially as a listed company, in order to ensure the quarterly performance of high growth, to stimulate the stock price, the higher fees, resulting in its charges in my small electricity business cost ratio of the proportion of more and more large.

√ Unsalable products do not even have access to the shelves:

Although the pre-sale survey has been made, but the real purchase found Yiwu goods or the local market is different, for example, the brooch, American women like the larger exaggerated style, and Yiwu goods generally relatively small, people do not buy, and painting design level is relatively backward, the same is a flower, Yiwu goods is awkward.

For this kind of goods, had to not advertise, because if the words, will continue to pull down the success rate mentioned above. But there is no chance of exposure, like a failure to stay on the shelves forever.

√ Stock in the warehouse is soaring

The variety of unsalable goods gradually accumulates to 80%, that is to say, 80% are not sold.

From the above cost of goods, the original goods accounted for only 21% of the proportion of sales, if only 20% sold out, 21% divided by 20%=105%, that is, the real cost of goods has accounted for more than the total sales!

I had to face up to the fact that the situation was getting worse by analyzing data all night.

After a calculation, according to ebay fees and my inventory of the successful sale of jewelry sales ratio analysis, I came to the unfortunate conclusion:

The more you do it, the more you will lose!

Because the best-selling or sold out varieties in the electric business platform ebay constantly improve listing advertising costs, its own profit margins are becoming thinner, and the 2:8 proportion of the principle of 20% of the sales of varieties can not afford 80% of the purchase and inventory costs.

I have tried other online sales channels other than ebay, such as Yahoo and Amazon, but that year the two static online stores in the form of low-cost, but there is no popular, my expansion is invalid.

Small profits But quick turnover does not apply at any time, if you have too much inventory, most of them are not sold unsalable goods, in order to store and manage these "non-performing assets" of the cost of human and financial resources, will drag down the operation of the entire business model.

For low-priced goods, a slight increase in costs will be fatal, because you do not have much leeway to withstand the soaring cost of luxury goods, I did not put my own labor costs in the calculation, and for a mature developed countries, the proportion of labor costs are increasing, and wages rise too fast, It is very easy to lead to the collapse of the enterprise of meager profit, this phenomenon in today's Chinese market is not uncommon.

Often see a lot of so-called do very big company suddenly poured out, in fact this kind of suddenly in today's strong data analysis technology help, can be foreseen in advance, but the leaders of enterprises do not pay attention, there is no investment enough financial and human resources to build a strong enterprise data brain.

A good business model of commercial circulation should not only value the total sales and profit growth rate, but also pay attention to the number of days and capital turnover of goods circulation:

If the average number of days of commodity circulation increases, prove that your inventory is not good to sell, the consequences will be a period of time to show its great harm;

When the inventory volume increases, the turnover rate of capital decline, the enterprise cash flow will eventually be broken, the so-called turnover is not the spirit of this meaning.

I do not want to drag to the end of the turnover, so at the end of 2004, I chose to graduate automatically, in the highest sales, warehouse stuffed with inventory, my electric business career declared failure!

Later in the news, in February 2008, the Power seller on ebay was a joint strike with big sellers selling full-time on ebay, because the way ebay was killing the goose would have no long-term chance of survival.

Therefore, in recent years, China's online sales booming days, many students on the online sales, I will advise: Watch your inventory! Don't make a pile of inventory in the warehouse, but less cash!

Do electric dealers have money?

For small investors, especially the traditional industry to embrace the Internet students, as long as you sell tangible products, as long as you yahuo, I think the chances of eventual success is very small.

Online sales need to use a lot of it technology, to my professional background are laborious, if the traditional industry bosses themselves do not understand, by hiring people, is not competitive.

Looking back at the electric dealers on ebay, can do the biggest also only mentioned above the eforcity, nothing else, and their sales variety is mobile phone accessories, eat the smart phone in recent years by leaps and bounds of sweetness, but also how to say is the digital product category, category varieties relative to the traditional goods or relatively few, Sales and inventory management is relatively easy.

Ebay has also successfully turned from the electric business platform, the platform is not its real power source, the following detailed analysis.

V. Fank's mistake as a power dealer

After watching the failure of my ebay dealer, you will understand that every guest has gone the distance, I think every guest is a case of my failure of the enlarged version.

According to "Every Guest" farewell "Electric Trader dilemma: Return brand Common sense" This article description:

"In 2012, the report on the scale of China's business market in Chinese," said Eric, who accounted for 1.2% of the market share of China's clients, is located in the day cat, Jingdong Mall, Suning easy to buy, Amazon China, when, Gome, only after the goods will be ranked tenth. ”

"Every guest's unique is that it is the only independent brand of electricity, the other nine are platform-type or channel-type electric dealer. ”

This unique place is the Achilles ' heel of a mortal!

Because other people do not need to Yahuo, and every guest Yahuo himself! So it fell first.

And in the old self reflection and other people on the Internet to write the article inside, he took his time to take the detour summed up into two points:

Product quality is very poor, leading to unsalable;

To increase the blind expansion of sales, even the broom are sold;

I do not know is to publicize, in order to take care of the corporate image or he really think so, if this is his true knowledge, I think this enterprise's future worrying.

I have summed up the sales model on ebay, it is a cake, only horizontal does not depth, you want to do through a single product bigger and stronger is whimsical, I think every guest is also so.

But the difference is, I was in accordance with the data in time to adjust the strategy, would rather jiliuyongtui willing to gamble concede defeat, I conceded to leave the field.

And aging is said to be Lei "scold wake up", as if never seen business data, for a 10,000 employees of the enterprise, it is incredible.

I estimate that it is perhaps the main reason why customers do not attach importance to it technology. Originally invoicing management has been a set of very mature technology, as a large enterprise, Sales inventory statistics are essential, daily cargo average turnover days, capital turnover rate and so on, where the customer should have sufficient financial strength to do the above key data real-time tracking.

Vi. 2014 goodbye

Because of the change of personal life, beginning in 2010, I basically stopped blogging writing, also did not pay attention to the Internet industry, last year, I decided to start again, for many years did not touch the domestic market, I think should go back to see, also visit the old friends.

I returned home in August, also on the Beijing, advance contact with some people, but not old contact, just one day on the micro-blog to see every guest to hold the press conference, so @ the past to the public relations people, did not expect to get a response immediately, invited me to attend, hurried past, Because I want to take this opportunity to see big Brother by the way to visit and catch up.

Pretending to be from the media to sneak into the meeting, and finally until the adjournment, I squeezed the past with a thick face and surrounded by the crowd in the old hello, ask him to remember me not, 8 years, he still remember, said I thin, the venue is noisy, I have no way, asked the next their company, said new product release, aged very busy, I'd like to talk about it another time.

Because I do not know the rules, in the meeting I was wrong to take a thing, and then left Beijing, I would like to send the past personally, no appointment is not good to disturb aging, I will be a visit to the company.

Different from other large companies, where customers in addition to customer service, even the company switchboard phone did not, on the internet can not find, I would like to play a taxi past it, there must be a front desk, the things to the secretary or the front desk are OK.

Mountain long Shuinua sitting in the taxi came to the outskirts of the suburb also Zhuang, get off I was dumbfounded, there are two security open outdoor set up a table and chairs in the courtyard, not let me call down to call down on duty booth confirm, can let me in.

Every guest company I do not know, reported that the name is not spirit, I said you let the receptionist help me down to sign the line Ah, the answer is: no!

I've never seen a system that defends that much, not even America's 911.

Originally just want to quietly come, quietly walk, the result of a tiger, had to bite the bullet aged mobile phone, I only have this number 8 years ago, had played before that day, if there was no one to pick up or shut down, did not think that the day happened to the old himself, I told him to come over just want to send something, if he is not free, please send a person down to fetch also line.

He said he was busy, but he sent a young man down to fetch it.

Handover, and stayed, rolling loess I can not go back, also did not see the taxi, the mobile phone is temporary borrow friends, also did not install the software, had to ask this lad to help, and finally to take a taxi back to the hotel. I also asked the young man to give me the assistant's micro-letter to facilitate later contact.

Vii. problems still existing in Fank

1, Fank CEO around the more narrow circle

From the few dealings that have been made in the past, I think that age is the character of loyalty, his mobile phone number at least since 2005 has not changed, that he is very nostalgic, commendable, and his recent publicity, have repeatedly mentioned the founder of Millet Lei, brother Affective knot in his heart accounted for a very heavy proportion, But I think this kind of personality for an entrepreneur is a fatal disadvantage, because the old people will unconsciously shrink their social circle, and the innovation of the entrepreneurial drive is often generated from young people.

I feel the change of age in recent years, he is no longer the one who can write "love to engage in such a child" or enthusiastic arrangements for users to see their inconvenient contact with the old man, can be imagined ordinary customers, or small partners, and how many opportunities to face the aging, frankly speaking their minds in the heart of the idea?

"Laughing and Nasta, no ding" may be the symbol of success, but, after all, the current from the capital point of view, the huge financing of the visitors have not been able to market for all shareholders to make money, so still can not talk about the winners.

A day to say that they are the same age brother to wake Up and change the mode of operation of the CEO, may temporarily win the sympathy of everyone, but thinking about a layer, why so big once tens of thousands of enterprises, before no other people have mentioned similar suggestions?

If there is, but not accepted, because the other is not a successful person well-known figures or good brothers? Well, there's been a mistake today, and there's still going to be more wrong tomorrow.

If not, it is even more terrible! Why don't people confide in you?

Just like me, although I added his assistant's micro-letter, also often and this beautiful little girl in the micro-letter of the interaction, but I will really through her to the old reflect my true feelings and suggestions to every guest?

Honestly, No. Because I have tried twice, and this enterprise and I have not a penny relationship, why should I go like a grudge to tell my own story?

I have been with a little bit of time and the private people have such feelings, I think others are more afraid to say one more.

The road of pioneering work twists and turns, in the past to listen to "little people" opinion, closed their CEO will hear it in the future?

As an entrepreneur, I think the most terrible is that they have understood everything, if there will be no objections, how can we not detours?

I also often remind myself that in the road of entrepreneurship, the side absolutely can not yiyantang, I do not need to do idols, also do not need brain residue powder, it is those different voices are the most valuable, even if they say wrong, at least can always be vigilant.

2, Isan thinking Backward

From August 29, every guest opened a white shirt conference so far, on the internet often see the old everywhere "introspection" every guest through the so-called "big platform detour", at the same time advertised the quality of the shirts now how good, but from the above analysis can be seen, where the customer has never done "electric business platform", but only to do a yahuo of their own big electric dealers, This is why Alibaba and Jingdong can be listed as the reason, they are the real platform, they do not have inventory crisis!

Any customer's recent marketing thinking, as if indulging in product quality how good, this is like emphasizing Isan to win the point of view, as long as there is good quality, wine is not afraid of the alley deep.

However, this is not the fashion industry should have attitude, clothing this relatively digital products belong to the Stone Age category, utility can only attract goods lovers, all contain brand premium business ideas first to tease is the psychological needs of the customer's spiritual level, rather than to meet functional basic demands.

3, and Target customers of the gap

No matter how many articles are discussed in the industry, users of the article in the Circle Brush screen, also can not reach the product and the real target customers "meat and silk meet."

Since taking part in the free ironing of the shirt press conference, I have repeatedly in my own missile group (are my long-term readers) to mention every guest, so some people know that this shirt to buy, I also took the opportunity to conduct a survey, the results are as follows:

The person who really needs to be in need of ironing shirts is engaged in professional business Accounting personnel, insurance field sales of large customers, the environment to create demand;

The location is concentrated in the north of the canton, which is consistent with dress habits;

Most of the married men's clothes are bought by their wives, and every guest's propaganda will not attract his wife.

A lot of people or because my promotion just know where the customer launched a free ironing shirt, because everyone's impression that the customer product is "sell expensive stall goods";

Internet sales promotion is not a panacea, I think that every customer to strengthen research on how to push the product information quickly to the real target customer base, and in large data trends, direct access to customers firsthand information is the most valuable assets.

Most of the internet to see the crowd of people lively, not necessarily a real buy-free shirt people!

Viii. Advice to visitors

There is no point in criticizing but not suggesting, and we are going to analyze the future of every guest.

I think there are opportunities for the guests to turn over, but the need for severe treatment, the antidote is divided into long-term large pattern and the recent small adjustment two aspects.

The long term is a reference to ebay, first look at the following ebay more than 10-year stock price trend:

The above image includes ebay, Amazon, Yahoo and Best Buy from high to low.

The lowest yahoo and Best Buy nothing to say, 15 years as a day, is a bread and eat. Who knows if Yahoo has ever had an electronic business platform similar to ebay? It didn't do well and was dumped nine blocks by Amazon and ebay.

Best Buy is a traditional storefront form and is also a victim of "electric injury".

It is worth exploring the blue line of the highest ebay and the green Amazon below, from the stock price growth trend, the Amazon is a record steady upward, and ebay in 2004 or 05 years or so has hit a new high, and then plunged, not easy to climb back to the peak in 2013.

Just look at the surface, looks like Amazon than ebay, in fact, as a big store electric business platform, everyone knows that Amazon do better, then the stock price is what?

The answer is that ebay bought PayPal paypal, founded by Ilon Masc in 2002 with a 1.5 billion-American knife, and Elon created 3 companies, a rocket SpaceX, an electric car Tesla, and a SolarCity for solar installations.

In 2002, 1.5 billion dollars is a huge amount of money, but more than 10 years later today, PayPal became ebay's most valuable asset, only according to the 2013 data, PayPal contributed 41% of the turnover, if not paypal paypal this online payment giant, ebay's share price is unlikely to return to its home town yet.

Back to the subject, why do you want to pull ebay? What does it have to do with every guest?

I think that the remaining advantage of every guest now is these two:

1, investors are well-known VC industry, if you give up the company, the initial investment on the stone, and this figure to billion-dollar knife for the unit, spend a huge amount of money piled out of the current brand, at least there is a little social visibility, so even as a shell company, or is worth another capital operation, I guess this is also why every guest at the end of last year to obtain huge financing, if not the money, where the customer has been due to turnover is not the spirit of the fall;

2, since the founding of the 2007 so far, where the social popularity of customers ups and downs, but there is always a hint of goodwill or understanding of the old customers in the heart.

The above two prerequisites constitute a customer may have the opportunity to seize the wave of internet finance, learn to buy an online credit card, such as the core business, and then in the new business to obtain a profit model, subsidy now seems unlikely to have a long-term development of the brand electric business model.

In fact, this antidote is not only for every guest, all the Internet electric business platform or brand electric dealers can only head towards this road.

The recent small adjustment, or to strengthen the brand as the Internet and mobile internet power business.

1, the establishment of old customer files

Internet finance needs big data analysis, it is based on the need to strengthen the capacity of data analysis, I do not know how many of the 300 people who are currently retained in this area of research, but from my missile group praised van to avoid ironing shirts, the small partners, and did not hear them mention of van and their direct interaction.

Direct Mail (directed direct marketing) This is a very mature technology in the United States, if the customer's characteristics directly to sell products are the most effective way. For example, the above Kua-free hot shirts customers, how can after the first sale, get the other side contact, and then regularly targeted direct marketing, these work from the technical is very easy to achieve.

2, excavate the young designer, prop up its brand

Clothes in the present age, has become a consumable, operating a sharp weapon first need style, the second need to style, the third or style, any of the world's major brands behind the Soul designer, even if it is seemingly no style of cotton category brand, behind it are specialized fashion designers in accordance with different seasonal design style series.

Everyone in the publicity can not see such characters, only an old one in the promotion of how to work High-tech, but this is not the standard mode of operation of the fashion industry.

Where the customer is currently walking the style of clothing can be referred to the United States currently 17.8 billion U.S. dollars Gap group, it is divided into 3 major brands of their own independent operation, Gap, Old Navy and Banana Republic.

I think a strong enough and old to shoot the table of young and young fashion designer is the most urgently needed, if not sure to find the best, you can also try to support 2~3 a game.

3, open up the U.S. market

I gave my relatives a free ironing white shirt that I got at the press conference. It was not long before he returned to China for a meeting, so he took his shirt with him and received his long-distance call one day to tell me that the shirt was very good, very satisfied, fitted and not wrinkled, and he said that he had never bought such a nice white shirt in America, It's better to travel with a suit.

I think as a single goods, this product is successful, since it has done the same, may wish to carry it forward.

The dollar has entered the rising channel against the renminbi since 2014, while the renminbi is stronger against other currencies, since the production of a customer-free ironing shirt in Southeast Asian countries such as Vietnam, when the exchange rate downward, the production cost savings, and if we can open up the U.S. market, the price is the United States dollar, is continuing to rise, This low energy brings more profits to every guest.

And sales in the United States can also establish their own remote sales force, the use of Internet-oriented direct marketing approach, to avoid the local distributors to intercept profits.

Finally, I wish every guest the way to do not go awry, again and again, four is impossible.

Post language

This thing has been written for a few days, and the longer it is written, writing the direction is also constantly changing, I think it is not light to elder brother Look, not only analysis of the case of the guests, which also answered a lot of the past I have often been asked about the online sales experience, as well as my own on the internet, some of the views of the electric business, For the students in the traditional industry, perhaps it can also bring you a lot of inspiration, to avoid some detours.

In addition, I would like to make a review and summary of my past failures in order to provide a case for other students who are or are about to start a business, because I believe that it is more important for the entrepreneur to make the right choice than to save face. heeded, I have to say.