Hasbro 112 million dollars to buy mobile game business backflip 70% stake

Toy maker Hasbro has just bought a stake in backflip studios70%, a mobile game developer, with 112 million dollars in cash. Backflip UBM is a mobile game developer, founded in 2009, headquartered in the United States Colorado State Boulder. Backflip's games include Dragonvale (Long), Ninjump (Ninja Hop Hop) and monitors toss (paper throwing). The game developer started with a super simple game, such as throwing a paper group into a paper basket. Then the company began to turn to the development of the tower Defense game, the end of 2 years ago, the style of directional Long (let players care and nurture pet dragon) This kind of leisure simulation games. Long's launch has been a great success. So far, the download has reached 300 million times, has been high in the U.S. IOS game revenue ranking of the top 20. But backflip has a lot of revenue in marketing, so it affects the company's profitability to a certain extent. Hasbro said in a statement that the transaction's contribution to the fiscal year is "neutral." Backflip will use the proceeds of the transaction to continue the game development, and will use Hasbro's Monopoly, transformers, My Little Pony, and magic:the gathering and other toy brands to release the game. Although backflip has studied various financing and acquisition opportunities, the company has never before raised funds. The deal, which has priced the company at $160 million trillion, is at the forefront of the mobile gaming industry.