Have a little loss and take advantage of the great cheap once service marketing case

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Engaged in Network marketing for many years, the author has always been a customer service attitude to do things, but how to belong to the real customer first? In fact, sometimes this is really not by talking about can solve the problem, because only when you are hands-on practice, you can understand what is a service marketing.

Case: Military clients from Tibet

Remember when you were a former Taobao shopkeeper, there was a customer from Tibet, he was a soldier stationed there, probably because his girlfriend was in Lhasa for a while, he certainly went to the author's Taobao store to buy a lot of skin care products, according to his opinion, he likes those who are candid, Also became the author of the old customers, back and forth consumed more than 20 times, the total consumption amount of nearly 4000 yuan, then perhaps you will think that, since total consumption has reached 4000 yuan, then the net profit at least there are thousands of it? In fact, every time I do business with this military friend, Are earning less than 15% of the profit, that is to say, although he has been consumed to 4000 yuan, in fact, the author can not earn him 600 yuan.

Why is that? I do not know how to do business? In fact, sometimes business is also to pay attention to some methods, such as Taobao has such a Alipay, I believe we all know, if the amount of time, then it is easy to press a lot of goods in transit, although these goods transport time of up to 10, 8 days to the country, But if this pressure Yahuo, where pressure Yahuo, then one months, at least to put a lot of money into the pressure, but also let us these small sellers of money turnover is prone to problems.

But for this military friend, he belongs to the kind of very forthright people, although the first time he and the author of business is full of distrust, and the author of a long time to be willing to remit money, and then the author uses EMS Express Transport goods, because of skin care these things contain a lot of liquid ingredients, so can not fly, can only use From Guangzhou to Lhasa, even if the use of EMS is also a matter of days, but as long as the other party to reach a deal, then he will be very trusting you, so willing to wait, not like some people, but the goods will be late a day immediately and the shopkeeper contact, to and fro and the two places express contact telephone charges also lost a lot of At the same time there will be an abnormal mood of the situation occurred, which is different customers to give the shopkeeper different psychological pressure.

More than 20 active remittances, then 20 times of patient waiting, although the profit margin is very thin, every time is very small, purchase time and packing time and delivery time if you want to actuarial, then this business may really not be appropriate to do, but at least this can increase the circulation of capital, From this perspective to consider the question, or quite worthwhile, so knowing that there is no money to make business are willing to do, when it is to know more than a friend, with such a mentality to do business, will become no longer preoccupied.

Later, after a period of time, the military customer did not trade with the author, because Taobao business is booming, so also don't care too much, about more than a year later, suddenly the author of Want want to receive a message, is that military customers sent information, he told the author, he has changed jobs home, ready to marry, His hometown is in Ma On Shan, there despite the author of the sale of skin care brand son agent, but the purchase price is very expensive, he hoped that the author can help him purchase, and then can give him the price before the appropriate compression price, originally I thought he said the purchase is once hundreds of, at most but thousands, So I consulted the freight yard shipped to Ma on the price, and this military customer contact to negotiate, gave a profit of only 10 points to the other party, freight charges each other responsible, so in such conditions, to reach a deal, the first time he entered a 2000-yuan goods, the author actually did not feel any margin, After all, these goods from the manufacturers to transport the arrival station is very expensive, but since the other is direct remittance, then the cash on hand is also very good, so Enron accept such price shipments.

Soon, the other side came to the second waybill, this time to enter the goods scare the author a jump, after all, is a relatively large single, the other side is a small number of advanced goods trial, see how the effect, found that because this brand just in CCTV 2 sets of advertising, many people began to know this brand, so in Ma On Shan here also someone understand this brand, So 2000 yuan of goods soon sold out, so this time he is very anxious to purchase, even the price did not negotiate, directly to the author of a large single, this time I can not only need to personally find a car to transport to the freight yard, and even direct manufacturers to arrange the vehicle transport to the author designated place, after all, this single is still relatively large.

In this way, I continued to land and the other party completed a few more than a large deal, and later because of this is a string of goods, resulting in local agents to the manufacturers, directly affect the manufacturer of the author's supply support. Based on the overall considerations, later this military friend only through other places to find sources of supply.

The above case, is the author once engaged in a skin care brand agent experience a case, at that time, the author Taobao shop is to explore the campus agent, at that time some fragmented, more profitable waybill will also be picked up, but because this from the military friends from Tibet is in cash remittance way more in line with the author's capital turnover needs, So with a very low price to reach a deal, in the course of more than 20 transactions, each other generated trust, and therefore appeared later large single appearance, so that the maintenance of customer relations and training, is a need for time accumulation process.

For the author, the purpose of doing Taobao shop, is to excavate the campus channel resources, of course some other aspects of the sales author will also do, as long as you can get profits or speed up the flow of money can be, so there will often be a small loss of feeling appear, after all, for the skin care products at that time, only earn 15% Prices are already very ultra-low but it is because of knowing willing, so that the author can and the military customer to maintain an old customer relationship, but also can let the author finally earn back to the former should earn the part, or even more, so that sometimes, eat a little loss is not important, perhaps in the near future, There will be things that excite you.

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This article starts A5 stationmaster net, author Ilovegoktv, reprint please famous source: http://kbox.taoktv.com, thanks everybody's support!