Have the PPG succeeded or failed?

On the Internet to see the Yehai experts wrote "from the Vancl and PPG success and failure to see http://www.aliyun.com/zixun/aggregation/32433.html" "> Network Direct marketing", there are some simple ideas, But the reply did not succeed had to write into a separate article to communicate with you. Because of the happy Rice advertising agent customers have clothing category customers, some time ago also visited a number of clothing volume than the larger media, and last week also visited a number of East China clothing enterprises. In the process of contact and the media and apparel market personnel also did some simple discussion, I would like to do from the corporate perspective to see PPG and from the point of view of the expert media to see PPG will certainly be different.

First, the success of PPG's direct marketing model I will no longer be here to do more analysis and argumentation, there are too many media and experts to demonstrate PPG from the logistics, cash flow and information flow advantages, first of all to be sure that PPG's direct marketing model is worth affirming is valuable, Otherwise it will not be in PPG after the birth of many such as VANCL, such as the direct marketing model of enterprises, and PPG's success to many traditional areas of apparel entrepreneurs are thinking about a problem, is how to reduce costs, reduce circulation links, improve profit space and sales. But PPG's actual operating conditions are not as we see it, just "it's beautiful!" ”。

I believe everyone from the recent PPG's advertising volume, including the Internet and the reduction of building advertising, you can see PPG in the business may have some problems. Another reality is that the strong media are beginning to reject PPG's advertising, and the other two is that PPG actually exists in arrears with the advertising agency; PPG also defaulted on the supplier's money, it can be said that today's PPG encounter multi-party lawsuit door entanglement. In addition PPG's return rate is also criticized the soft rib. As a direct sales of clothing enterprises, if there is no product, no advertising, just leave the zero inventory rate, consumer database, do not know what else to think about what the consumer left?

Like Tolstoy's famous words, successful enterprises are the same, unsuccessful enterprises have unsuccessful reasons. Since VANCL recent advertising volume and aging known as VANCL sales have exceeded PPG, it seems that the public no longer care about the enterprise itself, but too much of the network direct marketing model of success, this marketing model on the pursuit of many traditional enterprises began to join the network direct marketing industry, It seems that only the direct marketing model can succeed. In China, it seems that the most innovative spirit, but the total neglect of the product is the fundamental quality and enterprise is the fundamental management, Lenovo's Liu has turned the technology industry and trade technology, transfer the market to the importance of marketing, but does not represent the development process of the enterprise only trade.

The final success of PPG we still need to wait and see, just ppg brought out the brilliance of the direct sales model let me think in an article read a sentence can summarize PPG's value: "You can not like PPG, but you can't deny PPG to the traditional industry shock." ”

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