Have the value to spread the soft wen marketing need to stick to the quality

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In spite of some criticism, soft wen has been a backbone in helping brand building and product service marketing. Just like a good movie and television drama Inside the ads, as long as not affectation to destroy the plot, its effect is far greater than hard advertising. What is soft wen? Soft wen is actually around us, and in the current network increasingly popular now, most of the brand building to create more or less the shadow of soft text. For example, a description of how to build a marketing-oriented web site knowledge article, in the text is vague mention of a website construction company. How do you categorize this article? Although more is a knowledge article, but it is a soft text. So, in the news, technical articles and soft Wen, it is difficult to clear the boundaries, good soft wen is very valuable, smooth and silent like the ads implanted into your heart. Therefore, the soft Wen first is a content has the quality of the article, quality can not be missing.

One, involved in brand image should not be sloppy

Pay attention to soft Wen, also often read Soft Wen, especially some of the Web portal on the payment of soft text, there are always a lot of companies take their own brand joke feeling. Part of the article patchwork empty don't say, the most basic grammatical logic is not clearance, typo antonyms full. Have this feeling, come to this conclusion friends should be a lot of it, if hard and is paid to release the soft text, the intention to enhance the brand image, but counterproductive to let the brand image by intangible loss, nature is not a good feeling. Do not give the strength of the soft content, the first will give users the impression of a nasty, second will aggravate the user's vigilance psychology, the large-scale portal site how can there be such a substandard article?

Even advertising, but also to do a little more beautiful. Back to the essence of soft, it is also a kind of advertising, the most beautiful side of the show to build in the consumer, so that the dissemination of the effect will be maximized. The author thinks that from the angle of maintaining the brand image, the following two kinds of soft writing methods are most undesirable. First, the article content patchwork, lack of core valuable information, coupled with the lack of writing skills, it is easy for users to leave a bad impression. So such a soft text, it will play the opposite role, such as its spending energy, as a way to give users a space to imagine; the second is that although the quality of the article is fair, but with the promotion of the brand is not very relevant, although it can play a certain effect, but not the greatest play.

Ii. increasing the value of reliance on the scope of communication

Through the soft text to carry out marketing, the vast majority of people no more than two goals. Because the choice publishes soft paper platform, mostly is the more influential media. So the first goal is through the transmission of soft, promote brand awareness and reputation, and even directly contribute to the sale of products or services; Due to the soft text attention to more people, post information is forwarded more, in the link construction has an absolute advantage. And the weight of the portal site is quite high, so the portal site published soft, become link construction can not be a lot of high-quality resources. Therefore, through the portal website to publish soft, and then rely on its wide-range forwarding volume and quite high weight, link building is a lot of people publish soft text important purpose.

There is no doubt that the excellent quality of the article with the help of the platform, can be widely disseminated. However, there is a prerequisite that the content itself is excellent enough. We believe that many websites reprint articles, there are prerequisites. The more high-quality articles, the more easily reproduced, and expand the scope of soft communication the best way to improve the quality of the article. And it is easy to form the Matthew effect, the quality of good articles posted on a good platform, get enough attention, the number of forwarding will generally appear geometric increment. For example, a good article published in Sina, it is likely Sohu, Tencent so that Phoenix, and so will be concerned about, these big web search engines are basically seconds, the probability of being reprinted is even greater. But all these are prerequisites, that is, the article must have quality, expand the dissemination of rhetorical questions rely on the value of the article.

Third, the promotion of marketing results only quality

No quality, everything is a cloud. Just like we see a movie blockbuster, a good film and television drama always leave indelible impression, such as "Aftershock Earthquake", the kind of shocking scenes, as well as meticulous humanistic care, so that the author is still fresh memories. In fact, the memory of more than film and television plot? Good soft wen is not the same? So, to spread the effect of good, the article itself to give force. For example, the author of the site construction company, also often released some soft wen, always unremitting emphasis on user experience, insist that marketing-oriented website construction is the main trend of corporate website construction. The effect is also slowly appearing, some customers are feeling the article is good, passed some value, thus contributing to sales into a single.

Soft Wen is not the exclusive of the network era, since the media was born, soft wen is everywhere. Just the advent of the Internet era, so that soft wen inserted on the wings of Take-off, become a number of corporate brand image indispensable tool. There is no doubt that, like many other network marketing methods, soft marketing cost is low but the effect is extraordinary, so also by a large number of small and medium-sized companies favor. Unfortunately, because of the lack of talent, many companies do not fully control this low-cost marketing, and thus counterproductive effect is very little. In fact, there are many professional writers who are good at writing, if conditions permit, Shanghai website Construction Company Pilotage Technology (http://www.joyweb.net.cn) that is a good choice. After all, in the soft Wen marketing attractive dissemination effect, this cost is still worthwhile.