Have the weight of no ranking site optimization How to eliminate the cart before the horse

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Many people fall into a misunderstanding, that the weight of the site, the ranking must be very close to the front, and the top of the site, its weight must be very high, but the actual situation is not so. Google PR value has been webmaster as the site's weight vane, but Google's engineers have made it clear that the PR value is only a form of the site's weight, is a site in Google's comprehensive performance of search, and a keyword ranking and not how much relationship. And the reality is also the case, a lot of timely, content-rich sites, and even a lot of Google PR and Sogou SR scores are very high sites, the site ranking performance is not ideal. So we come to a conclusion, the site weight and keyword rankings are linked, but not absolute correlation, then what is the relationship between the two? We also from the site weight performance and site ranking related factors.

High-weight web site performance in where

Google has a PR Sogou have SR, through the surface of some numbers, we can slightly judge the weight of the site. But to know whether Google or sogou its index update has a slow process, and Google and Sogou can only represent two search engines, not enough to explain the overall weight of the site overall performance. Even if the PR and SR itself, but also through a number of phenomena and the nature of the present, such as site snapshots update frequent sites, it is at least the search spider frequent site, the site is the search engine attention. Enhance the weight of the site is not difficult to love, in the site basically in line with search engines on the basis, as long as the content and links carefully, and then quietly adhere to and wait, the site will slowly increase the weight.

How to determine the weight of the site? Although most search engines do not want Google to do so, give specific weight index of the site. However, through the search engine performance, we can find the clue, and this can be more real and timely. The high weight of the website performance generally has: 1. Content included fast, snapshot update timely: Because the search engine frequently visit the website, and the site itself has content updates, so the snapshot can be updated in time. Many large web sites or blogs, new content can be released after the second, but also because of the high weight of the site factor; 2. The same content ranked front: for example, we search for a word, the same content has many articles, but the ranking sequence is not according to time. Larger sites, ranking will rely on some of the previous, this is the search engine to consider the user experience, large sites more easily win the trust of users.

Site rankings and what factors are related

Under the same conditions, the high weight of the site must be very close to the front, the decision to rank the most important factor is the weight. However, this does not mean that the site is high weight, keyword ranking must be very close to the front. In reality, the high weight but no rankings of the site abound, causing this abnormal phenomenon is the theme of the site is unknown or lack of necessary site optimization. In other words, the search engine is not aware of the content of the site, can not learn the site theme. The vast majority of the site has no rankings, there are because of the site itself is not reasonable optimization caused.

Let's use an example to illustrate that it's easier to understand. For example, a site is the theme of website construction and site production, but the content of the page is mostly animation and pictures, a small amount of text description can not let search engines to learn the subject and keywords. When users search for "site building", the site rankings will not rely on the front, or even will not appear in the search results. From this we can sum up, and the site rankings are closely related to two factors, they are the site weight and keyword recognition. As long as the two points, Web site optimization will be more than half the effort. How to enhance the weight, we have repeatedly issued a repeated article "Content for the king, link for the emperor." Below, we will focus on how to let search engines better sense of the theme of the site to eliminate the weight of the phenomenon of no rankings.

How to eliminate the phenomenon of weight no ranking

To promote the site rankings, the first thing to do is to let the search engine feel the site theme. The author in the previous article, there is a picture of the truth! Probe into the ways of identifying keywords in search Engines ", and earlier published the article" Keyword search cognitive five ways to achieve the analysis ", there are detailed description of the site theme and keyword search engine cognitive style. In the website construction, how to do can let the search engine better perceive the website theme and the key words? No more than the following five aspects. One is to reasonably improve the keyword density; the second is to focus on the key words with special tags; the third is to implement the internal and external anchor text link; Four is the rational layout of the meta; Five is cleverly implanted in the Address bar and site map.

The above is just skill, reasonable use, namely search engine better sense search keyword. But the site weight and keyword rankings should be organic unity, should not be artificially separated. Nor is there no better way to improve the weight of the site at the same time promote keyword rankings. First of all, the theme of the site to the original content, such as the site theme is the site construction, around the site construction and production of the site to write articles; second, the link layout, in the page content will be related to the theme of the Site keyword Special logo, and do a good job in the chain to the In the construction of the outside chain, use keywords as anchor text and so on. Although this is a bit troublesome, but the weight and rankings are promoted together, but also to eliminate the weight of no ranking of the sharp weapon, and can be more than twice.

In fact, similar to the weight of no rankings, there is no quality of traffic in the site construction and website optimization process, the cart before the horse the phenomenon of a lot. Many owners themselves into a misunderstanding, that the weight of the site as long as slowly rise, keyword ranking will certainly be able to obtain an ideal location, and ignore the importance of search engine cognition. Professional website Construction company Pilotage Technology (www.joyweb.net.cn) view is that weight and rankings, and even the site traffic and conversion, are in the same vein. Excellent webmaster and optimization personnel, it will not be isolated, there is no good search engine rankings performance, the weight of high also does not have any practical significance.