Have to say, the MO is becoming mobile version of Watercress closer

Summary: Tencent Science and Technology Li Jue July 24 report had to say, the MO is becoming mobile version of watercress closer. In the 2.1 version, the Mo mo to cancel the binding bean account function, causing the industry to be a stranger to the competition with watercress speculation. Parting with watercress,

Tencent Science and Technology Li Jue July 24 Report

Have to say, the MO is becoming mobile version of watercress closer.

In the 2.1 version, the Mo mo to cancel the binding bean account function, causing the industry to be a stranger to the competition with watercress speculation. And Watercress's parting, perhaps is the beginning of the Mo-watercress.

Group of users of stolen division

The group based on interest is a major feature of watercress. A wide variety of groups to meet the needs of the user met like-minded people, but also improve the user stickiness. Some groups even have the energy to lead the Internet popular culture, such as "roaring body" is by watercress "Jingtao group" carried forward.

And the MO is also in steal division of this trick. At the end of 2012 announced the transformation, the MO 2.0 version of the new group features.

Watercress Group by interest cohesion, and Mo group based on geographical location. The dividing line of this product group is generally good.

At present, the group on the street to make friends, eat and drink group, industry Exchange Group, interest group as the main body.

However, the group also has a trend towards the development of interest. Geographical advantages, to organize the offline activities brought convenience. such as a certain basketball group, outdoor activities and billiards groups and other sports groups in the street is very active.

The group function of the stranger can be said to capture the needs of users, on-line 2 months, the group has more than 100,000, and the group's active degree of nearly 48%. Now there are more than 700,000 groups. In order to increase the user viscosity, precipitation friend relationship, the MO 3.0 version and add a message board and personal dynamics, in the form of products similar to the broadcast of watercress.

Exerting the same city activities with force

July 24, the issue of 4.1 version of the new version to increase the "discovery" plate, in addition to the integration of "nearby groups", "nearby Message" function, the first launch of "nearby activities."

Activities are divided into music, drama, film, Parties, lectures, exhibitions, and other seven major categories, this and "watercress with the city" is just the same. But it is more special than watercress and the city is its precise geographical positioning.

"Discovery nearby activity" the introduction strengthens the geographical function the value, has opened the line and the line connection, the Mo Mo can carry on the O2O commercial service around this point.

However, the business director Wang Li before the Tencent technology, said that 2013 Mo will consider some commercial content, will do some related attempts, but commercialization is not the focus, also will not consider the form of O2O.

But according to the industry analysis, on the current product form to see, MO do O2O gene already have.

Commercial conjecture

Although the MO has received two rounds of financing, but commercialization is still the heart of the Stranger. In the 4.0 version, the MO New Expression Shop, member Services, MO Mo Small Secretary and other functions, and the most powerful virtual currency-mo mo coins. The expression store's public offering of personalized expressions is obviously a copy of the line-map expression. The introduction of fee-based services and virtual currency represents the first step in the commercialization of the stranger.

In fact, the previous Mo has also tried to commercialize the water. At the beginning of this year's 3.3 version, the first appearance of the banner Public Welfare Advertising banner. The appearance of Banner banner is regarded as the prophase action of the commercialization of water test.

The latest version of the "Find nearby activities," the introduction of the function, so that people in the O2O area of the ambition of the new association. In addition to the previous group, because of the better use of location-based mobile social networking, the street can be achieved through the group function lbs commercialization, such as food and shopping. Nearby activities can also be cut from the ticketing field, or even from the online film purchase market a piece of a piece is also unknown.

In reference to the Watercress broadcast, group and the city function, the MO is changing the body of the mobile version of watercress.