Today is the press day, has been seven years reporter, talks with everybody to talk about with the reporter to deal with the topic.
recently, a well-known IT companies and third party next week has an event released, inviting some media to the past, suddenly told everyone today, next week's activities inconvenient to let the media past.
Ordinarily, the activity cancels such a thing, it's normal, but it's understandable, but the reason it's given is so awkward for the media: as the event releases some of the latest internal data and the latest trends and policies of the 2015, the media is not well suited to participate ...
The IT company really relies on its own as a first-line enterprise identity, treatment of the media attitude is a little bit of consideration AH.
Many enterprises understand a truth, the media is a double-edged sword, use bad, will bring a lot of trouble for themselves, so are very cautious, the company's cautious is understandable, but the way to deal with, a bit too "straight male cancer".
to do the media seven years, interview hundreds of companies thousands of people, have seen a variety of ways to treat the media, polite more, and there are many brothers, of course domineering arrogant also met a lot, but also some of the situation, a lot of corporate CEOs with the media to deal with the way, very exotic, let me very silent.
are classified and can't talk to the press
one time, a company's media department contacted several old reporters to interview their CEO, who said they were about to do a new business, the CEO was personally responsible, and had recent technological advances.
is really good, I like fresh stuff best.
But the interview, I was sweating:
asked: What is your new technology?
: It is mainly for retailers to monitor and track customer behavior habits.
asked: How did this happen?
A: We are still in the secrecy stage, it is not very suitable for publication, and so on when the future is suitable for publication, must first inform you.
said more pleasant, but also the first to inform us, as if we are very important, but the problem is, we have to report this thing, we must understand the ins and outs of the AH, you do not want to announce, tell us why?
really technical secret words, don't find the media, their own muffled do chant--with technical strength conquer the market.
problem is, their starting point is, your media to help me brag first, but I can not tell you dry goods.
we can stop, are old media people, too clear no dry goods write bad article, so change the angle continue digging:
asked: Do you have any kind of technology in China? Who is the international equivalent? You don't want to talk about your own, then we learn from the side similar to you, go back to inquire about. )
A: At present, there is no domestic, we are the first (straight, proud, I thought it is not bad, the only one), there is a foreign, in Japan, they have practiced in many large retail, what is called what again ... (and finally did not say the name)
again: Which is the case that you are doing? What's the effect?
A: The case is not yet convenient to speak, without the authorization of customers, we can not say ... You are the media, yes, in case of writing, customer dissatisfaction, we are responsible.
We a few reporters looked at each other, you look at me I look at you, are confidential inconvenient to speak, afraid we say out, can not speak, that interview why? We came all the way here to see if you have a secret right now?
This secret cannot be said!
us several people, take turns from each angle to dig, finally did not dig out what dry goods. We all understand that you want the media to cover you, do not want to let us say you do not want to say, but to the media do not feed the material also forget, also in front of our face to a sentence, "You are the media, yes, in case ...", since distrust, why should interview?
you are afraid to say what should not be said, it is good to say what not to say anything, do not say anything, we want to report you, also impossible ah.
EQ Business Company, how to let me withdraw the manuscript?
the same thing, I have encountered another way of handling.
at the time of the interview is also well-known large enterprises of the electric dealer, and we talk about high, can speak of all said, as long as I asked, honest answer.
I think people speak very good, I am also very happy to come back to write a good manuscript.
later this article sent out to be really extraordinary, causing the industry small vibration, this is only on the article, the next article has not hair yet.
results of the problem, the high level of the enterprise to see this in the circle of friends widely forwarded articles, feel that too much, put a lot of business inside the actual combat details are said, hurriedly ordered to find, said the first article can be removed, the second can be changed?
I listen to embarrassed, this is sent out, we are turning the fiery, and again, also did not say anything wrong, is a few more details, they are afraid of competitors imitation.
But, people say, our boss did not treat you as outsiders, chatting with you very congenial, as a friend, so, what all go out, but you see, now the big boss down, let us deal with this matter, I am also a part-time job, handling is not good, may not be able to stay ... I arranged the interview, you see my side of the difficulty, can you help?
that also say what Ah, the other people this Gai or the warmth of the meter is good, all said of this ...
This is a bad result, in fact, many times not to this stage.
Don't care He said chat is really fake, at least at that time, people are very good faith, sincerity most difficult to live up to, this is the truth of life, and occupation has nothing to do.
...... (Other analysis, you understand!) )
But like the first two cases, from the outset, said, I have confidential here, can not tell you, like a thief against the media, the media is also a person, as a thief as a defense, the beginning of the opposition, if you are a media person, do you think it is appropriate?
this kind of "straight male cancer" behavior wants not!
(This article comes from the Flirt electric dealer, reprint indicates the source.) )
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