Haze weather to see how businesses occasion Marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Beijing has been shrouded in smog these days. The whole city Gray vast, although 15th small light snow early in the morning, the air was purified a lot, but such a situation did not last long, with the new day of operation, emissions, coupled with wind-static weather, the air pollution began to accumulate rapidly again. 15th 9 o'clock in the morning, the Beijing urban monitoring stations point of the air Quality index AQI between 179 to 214, belonging to the four to five, moderate to heavy pollution, suburbs in addition to the Pinggu suburban site to achieve a superior, the rest of the site's AQI index of more than 200, belong to five degree of heavy pollution. The "Beijing Beijing", which was adapted by netizens, sang our hearts. When the fog permeates every street here, the air pollution index is constantly exploding, in addition to the trap of the pavilion around you and me, Yuan Chong (push a network marketing college lecturer) has seen a full street face masks. ”

In bad weather, many people in order to avoid becoming a "human vacuum", they want to recruit, to protect their lungs, air purifiers, masks have become a popular product to buy, resulting in both product sales and prices soar, but also failed to stop people snapping enthusiasm.

We look at the Baidu index of N95 masks, you can find from the start 7th to 15th directly up to 8,000, increased by nearly 80 times times.

We'll look at the relevant news reports.

The following map for Baidu related search: Baidu related to the user's recent search volume, high search frequency, attention to the word appears in this position, you can see that the recent news reports caused the user's search.

In fact, before, Yuan Chuang (push a network marketing college lecturer) did not know what is N95 mask, I believe that a lot of people are the same as me, after all, masks are generally used for cold, cotton, ordinary on it, those medical masks feel like the lives of ordinary people do not seem to matter. But because of the haze, the Internet, and many reports of bad weather on TV, we have more knowledge of the PM2.5 index, Haze orange warning, and the need for masks and air purifiers. This is occasion marketing, sniffing out business opportunities from hot spots.

Let's look at a set of numbers, according to Taobao and cat background data show that only 11th and 12th two days, the country has 23,000 masks orders, the total of nearly 500,000 masks; one of the most popular masks for the purchase of the region for Beijing, turnover accounted for the total turnover of 30.48%, sales more than usual 130%. Taobao plus day cat January 11 to 12th, a total of 3,828 people in Beijing completed 6920 masks in two days. In particular, N95 masks and search volume also reached a surge in the extent of the "N95 mask" in the last week of the search index soared 1162.6%, the turnover index rose 1012.5%. From the geographical point of view, the Beijing region's search and transaction accounted for the highest, respectively, reached 18.55% and 19.52%, both leading the second Zhejiang more than 10%.

The figure below is Taobao sellers shop, the first shop nearly 30 days sales of more than 10,000 pieces.

The following figure for N95 products Baidu to do in the Baidu promotion (pay promotion)

The image below is Jingdong Mall, the first page on the left of the image publicity of the purifier, the propaganda language is to protect the family's urgent

We see the use of media, television, user communication, using Taobao, Baidu promotion, Beijing-east and other channels to seize the opportunity to carry out marketing. But also note: A lot of articles are also a bit exaggerated, said N95 masks can be effective filtration PM2.5, ordinary masks are hard to resist the "attack" of gray haze, according to the medical profession, PM2.5 the best effect of the mask has N95 and KN90 two, the PM2.5 of the filtration reached 95% and 90 respectively %。 But these are not sold in hospitals, pharmacies are difficult to buy. If bought these 2 masks, as far as possible not to wear for a long time, otherwise will suffer from the hypoxia to breathe difficultly, dizziness and so on discomfort.

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