HD TV: "Billion-level" capital flow push industry upgrade

HD broadcast rate after September 28 to 70% September 28, a set of CCTV, Beijing Satellite TV, Shanghai Oriental TV, such as 9 channels high, SD and broadcast will be full year. According to the SARFT regulation, the HD broadcast rate of these channels to reach 70% after September 28, to 2011 years film production company produced by the general must for high-definition production. At present, High-definition television program production, broadcast, transmission, reception and other aspects of the operation of the situation?　　What is the process of the development of High-definition television, a huge industrial cluster? TV HD Tapes cost 3 times times last September 28, CCTV set, Beijing satellite TV, Shanghai Oriental Satellite TV, Jiangsu Satellite TV, Hunan satellite TV, Guangdong satellite TV and other 9 channels to become high, SD and broadcast the first batch of "responder." According to the SARFT request, the same broadcast high definition channel first year program same broadcast rate and the HD broadcast rate is higher than 50%. September 28 This year, this standard will be raised to 70%. "At the same time, the same-broadcast HD channel in the golden period, that is, 18:30-23:00 broadcast all the programs, including television dramas, weather and advertising, must be broadcast in full HD."　　SARFT officials said. To the high definition broadcast rate standard enhancement, Beijing satellite TV, Hunan satellite TV and so on channel said has no problem. "We have been actively preparing for the high definition of the broadcast rate has been over 50%." Hunan TV chief editor Li said that Hunan satellite TV last year has solved the launch equipment, High-definition Studios, cameras and other high-definition equipment work, the channel-made all high-definition recordings, including large-scale variety shows, TV dramas, weather forecasts and so on. In addition, Hunan TV TV also purchased all the HD version. "including foreign-purchased TV dramas, such as Korean dramas, we also require that the HD version." "Most of the programs we broadcast are in the HD version and may have previously purchased TV dramas because they are older than high-definition, and individual replay programs are not high-definition." Li said that Hunan TV's advertising HD rate has reached 50%, they will deliberately require advertisers to provide high-definition format. In addition, in the evening prime time, occasionally appear in the news program the individual lens is not the high-definition version of the situation. "This is because some of the news material is provided by the city-level television station, the city-level television station has not been a high-definition transformation." "In terms of price, Li said that the purchase of High-definition version of the TV series will be more expensive than the ordinary version, the price difference is mainly reflected in the tape fee, the overall copyright fee changes not." "Tape fees are generally increased two or three times times, originally a tape of two hundred or three hundred yuan, now high-definition tape price in thousands of dollars."　　"Although the price has increased, but he said that this is reasonable, high-definition program broadcast effect than SD much better, even if the user is using SD TV watch, the effect will be significantly different." Part of the Taiwan "stagnation" in the huge renovation fee SARFT related officials said that 9 high-definition channels to broadcast together, the development of High-definition television market, the promotion of high-definition television programs and film production, led the high-definition television equipmentDevelopment and production, but also improve the service level and competitiveness of radio and television, laying a good foundation for the development of High-definition television, but there are some deficiencies. For example, the HD program rate of individual channels did not meet the requirements, and some channel high, SD program transformation and identification of the existence of nonstandard.　　"For the HD broadcast rate is not up to standard, the relevant person said that the lack of input and high-definition programming constraints."　　The reporter learned that the cost of the digital transformation of television is mainly the procurement of high-definition equipment and the layout of High-definition studios, as well as the construction of High-definition program launch System, although its cost is lower than the cost of cable network transformation, but for some of the operating is not good provincial TV, is still not a small expenditure. "TV station high, SD and broadcast, mainly related to technology and program two aspects of the work." Among them, the equipment transformation is a very huge project, the recording, the production, the transmission and so on entire chain all needs to carry on the equipment and the technology replacement.　　Zhu, deputy editor-in-chief of the Beijing television station, said that although it was not easy to say how much the Beijing station had spent on rebuilding the HD equipment, it was definitely a hundreds of millions of yuan investment, like the HD OB van and the studio, which had tens of millions of of any input. "The high definition of the channel is not the main problem, and most of the TV dramas now have high-definition versions." If not, the problem may be in the Taiwan's own production of the program, the TV station HD equipment is resolved in place.　　"A satellite TV official said. Sarft said that the conditions of the satellite TV channel and suitable for high-definition broadcast of the documentary, sports, animation, film and television drama class is not on the Star Channel, approved by the General Administration can be high, SD and broadcast, in the local cable digital television network broadcast. SARFT has also encouraged the start-up of cable digital pay-TV channels, which have been approved for HD pay channels.　　The number of high-definition programs, the quality of the channel, the rectification still does not meet the requirements, SARFT will be required to withdraw.　　50% produced by the program producer must be for HD filming in the process of Chinese TV fast into the high-definition era, High-definition TV program is the beginning of all changes, the program makers are indeed walking in the forefront of this technological change. In the production of high-definition TV dramas, China International Television Corporation program production company is the first "crab eating" people. "Since 2004, all of our TV dramas, including documentaries, have been filmed in high-definition," he said. At present, we are China's largest HD copyright owners, with high-definition program 2000 hours.　　Zhang Hua, the company's deputy general manager, said that in the stage of High-definition television, the TV series filmed with HD equipment could sell for two rounds, first selling SD and HD. The head of a privately-run production company said the company was set up in 2005 and had already filmed the TV series with HD. "Because the whole production of High-definition TV series is excellent, the viewing effect is better, the production company will have some advantages in selling films." Sarft said the relevant officials, film and television production agencies to gradually increase TV dramas, animation and special films, documentaries and other programmes of high-definition production ratio. Since 2011, the television production organizations have completed the electricityIn the drama, must have more than 50% for high-definition shooting production.　　Since 2012, the TV series, which is not produced by HD shooting, will not be awarded. For the SARFT request, the private production company in Charge said, large and medium-sized production company produced by the TV series, mostly already is the high-definition version. He also admits that the HD version of the TV screen quality is very good, but the cost of shooting correspondingly increased a lot. For example, compared with the SD camera, each high-definition camera rental price per day higher than 30%-40%, high-definition TV production process of clothing, makeup, props and other aspects of the requirements are more stringent. "Production company produced a TV series must be 50% high-definition shooting, will increase the small production company's operating pressure, will also bring the corresponding industry shuffle." "In the production of television programs, production companies have also accelerated the upgrading of high-definition equipment." Light Media Co., Ltd., one of the largest producers and distributors of television programs in the country, said that the light media produced television programs covering hundreds of terrestrial channels nationwide, although the terrestrial channel did not broadcast high-definition, but the light media has purchased high-definition equipment for high-definition shooting and production. Operating costs, she said will not increase a lot, "the early stage of equipment updates must be available, but in post-production will be more simplified."　　Used to simulate the camera, the late clip also need to import the computer to do, after the digital can be directly done. Network operators Beijing HD users will be millions this year "If you want to watch the HD channel, you need to configure a high-definition set-top box, home TV also need to be HD configuration." "The network operator song Hua CATV Co., Ltd., said the head of the current Beijing's high-definition signal has been covered the city, as long as it is in the legal Song China Network can receive high-definition signals.　　By the end of June, the Beijing cable TV registered users of 4.26 million households, the cumulative number of digital TV users 2.48 million. In all aspects of SD to high-definition, the network operation of the cost of transformation is the most significant. "Our goal this year is to develop 1 million HD users. "The responsible person did not disclose their specific input, but he said that in the first half of this year, through the joint efforts of management and staff, in order to meet the needs of the three-network integration and company development, High-definition Interactive digital television promotion and infrastructure construction invested a lot of human, material and financial resources, The depreciation cost of the fixed assets formed by the invested capital has increased substantially. At the same time, in order to meet the needs of high-definition Interactive digital television promotion, the company increased market personnel, maintenance personnel and customer service personnel, the corresponding staff costs and business costs increased significantly. "However, HDTV interactive digital TV Project on the company's revenue and profit contribution is relatively lagging behind, not with the staff and capital investment fully matching." He said that the development of high-definition business needs transmission room optimization, the free distribution of high-definition set-top boxes and two-way network transformation. In terms of funding, the government has given a lot of policy support, in addition to the HD Set-top box subsidy 35%, song Hua Wired also obtained high-definition interactive numberThe first batch of subsidy for TV special project. "Future policy support is still worth looking forward to, the HD interactive business in the three-network integration conditions, for the cable network operators brought a comparative advantage." "It is understood that the song Hua Cable HD interactive Digital TV platform has now integrated more than 140 SD digital TV channels, 13 high-definition channels and 16 sets of digital audio broadcasting channels, integrated development of the capital of the window, county style, community information, public opinion polls and other government service applications, television payment, television registration, capital Wen Bo,　　National map space and other public welfare convenience applications, as well as song Hua on Demand, channel back to watch recordings, karaoke, game world and other home multimedia applications. TV manufacturers digital machine may face "moving" embarrassment in the industry with "four in one" to describe High-definition television. That is, people want to see High-definition TV at the same time meet 4 conditions: High-definition program source, transmission HD signal operators, High-definition set-top box and High-definition TV.　　Among them, high-definition televisions and high-definition set-top boxes are required to buy their own. TCL Research and development related responsible person said, according to national standards, High-definition TV machine sharpness must reach more than 720 lines, screen display to meet the 16:9 display standards. In addition, the circuit, brightness, contrast and so on more than 30 indicators is also to assess whether a color TV is the main factor of HDTV.　　Industry insiders said, "the vast majority of the market on the LCD, plasma and other flat-panel TVs have been in line with high-definition television standards." In the market, can directly accept high-definition signal of digital TV integrated machine more attention. In the home appliances stores and television manufacturers in advance of the national day promotional activities, digital TV integrated Machine exhibition area of the consultants. "At present, digital LED TV integrated machine has become the most popular products in supermarkets, especially in the family of young groups." As the trend of the color TV industry, the digital television has already presented an unstoppable development situation.　　Industry insiders say. It is understood that the current domestic market in the digital TV integrated machine mainly uses two modes, that is, card separation mode and set-top box built-in mode.　　Experts remind, users in the purchase of digital TV in one machine to pay special attention, because some integrated machines can not realize the upgrade and replacement of digital modules, most likely to move will change the embarrassment of television. Commercial newspaper reporter Li