Hdwiki Encyclopedia Building Station Series lectures: Search engine optimization for Hdwiki

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The 12th issue of Hdwiki's website was invited to Dr. Wang Wenxing of Edinburgh University, where he exchanged ideas on "Hdwiki Search engine optimization".

Good afternoon, Wang Wenxing.

First of all, I understand SEO. SEO Chinese is search engine optimization. Usually the SEO is divided into white hat seo and black hat seo. I am sure the white hat seo, although I am not white. Online can find a lot of explanations, my understanding is this: white hat seo is not disgusted with the search engine way, so that our site ranked in the search engine rankings should be ranked position. Give me an example. I will send a website, QQ tail for a number of the first click, otherwise this site will be paralyzed. http://www.redchillirestaurant.co.uk/Open this website. Is the host open? Now tail for the Shuang Hao can point. Who opened the cut diagram. Google Toolbar can see the character value (pr value) is 2, then we use Google Baidu Red spicy Beijing-Sichuan Restaurant, you will find that dozens of pages can not find this site. This is an example of a typical Web site that doesn't have a reasonable position in a search engine. In fact, is very simple: the site does not understand the establishment of search engines, do not understand the picture and flash, otherwise, with this PR value =2 casually write "red spicy Jing Chuan" Four words search so cold words, their site is destined to be ranked first. I've never liked to put a website in front of the place it should be, because it's definitely temporary, and sooner or later it will fall, and it will fall even lower than it should be. If you want to get better, make the content better. (I guess you do, and you can't get it). This is the same as management, an ability to be a cowboy in Texas, but to become the President of the United States. The result is that his reputation stinks and the United States is miserable. In my opinion hdwiki before the proper optimization, use its website is ranked in the position of the row behind. But not as bad as the restaurant.

Hdwiki has too many advantages, I do not mention here, close the door no outsiders, we explore its shortcomings.

The first is the internal link problem. HDwiki4.1 's internal link format is: http://www.abc.com/index.php?doc-innerlink-keywords. The result of this structure is that the search engine will think that the same article has two connections such as http://www.abc.com/Panda and the internal link to it http://www.abc.com/index.php?doc-innerlink-giant Panda. This is silly and naïve search engines will think that this is two duplicate pages, thus reducing the trust of your site. This issue in the 5.0 Beta released the day before yesterday was a very good solution, so I have to reorganize the script. But there is still some room for improvement after the 5.0 solution:

First, let's give an example of how the search engine treats links. For example, Doe lost 10,000 yuan money, we are judges, his friends, relatives, neighbors are said to be Zhang stolen. In the absence of any evidence, we look at the historical record and find that Zhang stole something. So we suspect it is Zhang Sangan. Search engine through the external link to help identify the content of the Web page and this principle is similar. This is very similar to the hyper-chain analysis. If the identification Zhang may be thieves, such as Zhang relatives think Zhang is a thief count 3 points, passers-by calculate 2 points, Doe family Count 1, this is the PR value, of course, the actual algorithm to be more complex.

Search engines, like people looking at someone, more than 2000 of us have the link to "walking cabbage" to his website, even if his site does not "walk cabbage" the three words and only mentioned "I ate cabbage Yesterday", search engine will also determine that someone is a walking cabbage. Someone will be pleasantly surprised to find that the flow increased a lot, the result is from the key words "walk cabbage", he fainted away. In other words, the content of the article is very important, link source keyword is also very important.

Now Wikipedia site-Interactive encyclopedia, Baidu Encyclopedia, Wikipedia Encyclopedia, Soso Encyclopedia are used in the one by one corresponding link mode, is "Beijing" point to "Beijing"; Beijing "points to" Beijing. In fact, the better Way is Beijing; the Chinese capital, Beijing, the 2008 Olympic Games host city, one of the most expensive cities in China, all pointed to Beijing, so that not only enrich the Beijing page link, improve the search engine on the page understanding, improve its weight, and the overall internal structure of the site is good. In any case, it is easier to control internal links than to control external links.

Here are some suggestions for my specific implementation of this theory:

First, the website automatically generates internal links. When editing the "Beijing" entry, users will provide synonyms that point to the word "Beijing" when creating internal links. Background can also be dedicated to the management of internal links to the page. (Of course there are priority levels.) For example, "Beijing" and "Peking" at the same time added internal links on the trouble, remember WordPress has this plugin, code can refer to.

Another is to manually add internal links, such as the "Beijing Roast Duck" after the point of internal links, and the site may not have this entry. So Hdwiki will appear a "site has not included the" Beijing Roast duck, you are welcome to create "Such a page, the corresponding link is http://www.abc.com/index.php?doc-innerlink-Beijing roast duck." Search engine included too much of this kind of page will feel the similarity between pages too high. And the "Beijing roast Duck" points to "Beijing" or "Roast Duck" or "Beijing roast Duck" as an effective internal link.

My suggestion is: when the user chooses "Peking Roast Duck" The Point internal link button time, if has this link to forget. If you are not prompted, "This entry has not been established." It would be better if you could give a hint of whether you want to point to Beijing, roast duck or Peking duck.

Group know I am engaged in SEO friends, many people asked me www.abc.com/doc-view-123.htm and http://www.abc.com/Beijing which is better. To answer this question, I'll take the interactive main station to say something.

I think that one of the reasons for the interactive encyclopedia Google rankings is the Chinese link, the second is the catalog design, the third is Hdwiki software to bring a lot of external links, of course, more important is the quality of content.

Universal testing has shown that www.abc.com/keywords/this flat structure is best for Google. There are keywords in the link google gives a very high weight, and the structure of Google is considered a directory, rather than a page, the general directory than the page weight is higher. Hudong main station structure is www.hudong.com/wiki/keyword more than a wiki impact is not, the keyword behind the "/" Google is also considered a directory, basically close to the www.abc.com/keyword/structure. Plus the right keyword density, passable internal links and high PR lead to interactive main station in Google performance good.

What about the reasons for Baidu's poor performance? is Baidu attacking its opponents? The problem is quite complicated, from my personal point of view. Everyone first Baidu "capillary electrophoresis." We found in Baidu to Baidu Noun, Baidu Encyclopedia is basically occupy the first place, but Soso encyclopedia in the first page, and interactive encyclopedia should not be the first five pages.

This keyword description: 1. Baidu prefers its own products 2. Baidu did not target the Soso Encyclopedia 3. You should find that the line on this page seems to have no Chinese URL.

From the point of view of the link, it is ironic that Baidu is the largest Chinese search engine for a long time on the Chinese URL unfriendly, often displayed as garbled, the weight can be imagined. Fortunately now finally support, but the weight is not very high.

Did Baidu deliberately reduce the weight of the interactive encyclopedia? This question is more controversial, I wanted to try to answer this question last week, wrote an English title entry, so the interactive display of the link is not Chinese. Inside the keyword density of 7.5, the word on the Internet page number is not many. Unfortunately, this entry did not deceive the interactive encyclopedia of the auditor, did not upload up. I also don't bother to make up, everyone who idle boredom test to play it.

But it is understandable that the Chinese traditional culture has been nurtured by some Chinese search engine Baidu has not learned to discipline lenient. A familiar example of SEO: Everyone Baidu "bi can". This page still shows the keyword density at the top 95.2%, which is also shown in the first one for some time. If you are interested in your site can also get so high keyword density, to see if you can row on the first page.

Summed up: Baidu prefers www.abc.com/abc.htm;google more like www.abc.com/keywords/, Baidu sealed the interaction of Hdwiki does not matter. If everyone's website prefers Google Some, can be made into www.abc.com/keywords/structure, if more like Baidu suggest using www.abc.com/doc-view-123.htm structure better, let Google indulge under Baidu, Google, after all, has no aversion to abc.htm.

Did you answer both of my favorites? I guess I'm one of them. But my solution is immature, still in the test, now the results of Google is approved. Baidu crawler response is too slow, do not know which day to climb up to this station. Do not know whether the fool's search engine will think that cheating, and so on test maturity will be published in the Forum.

Hdwiki content set up the audit entry, that is, the user edited the end of the article is in the audit status, this time the original article is gone, need to audit to see. If the auditor can not be timely audit, then the search engine will find that the article sometimes disappear, if we design search engine algorithms, the ranking of such articles will not be placed in front. I think we should keep the original version and replace the old version with the new version. As for the template-level optimization, I shared a few days ago a "search optimization template", which has been modified in dozens of of the audit passed by you can refer to. But after the editor made a small mistake, at that time was too excited at the copyright position on the "SEO by I use Hdwiki built the site." This error can lead to exchange links should pay attention to the matter, if everyone, not all, as long as some individuals interested in my template. At the same time installed, search engine found Oh, this station a day more than dozens of external links, built soon, and external links and the station's relevance so bad, sandbox go.

We exchange links must pay attention to the relevance, that is, we exchange links between the site and our site keyword has a certain intersection. For instance:

At the beginning of 2006, Maple Leaf was using Baidu search bidding rankings, found that their site in many Canadian tourism related keywords in the search for a great change in the ranking-from the top ten were transferred to the penultimate or second page. From this, the maple leaf of all think, Baidu exists the possibility of human interference search results, in order to match its sales promotion business rankings, Baidu's search results for the company to reduce the power of human technology and malicious locking, constitute unfair competition, so asked Baidu apology and compensation for economic loss of 100,000 yuan. Baidu said in this regard, the Maple Leaf site in Baidu search rankings in the position of change, is Baidu search engine algorithm strategy automatically calculated. Maple Leaf site There are a large number of search engine spam links, by Baidu search engine algorithm rules system recognition, and adjusted its site weight caused by. According to the evidence provided to the court by Baidu, Maple Leaf in a number of compressors, dryers and other tourism-related sites, as well as private blogs and message board on a large number of sites, duplicate links. This is more than hundreds of sites with no connection to the content of the company's Web site. March 2006, the Maple Leaf of a large number of junk outside the chain by Baidu's automatic anti-spam outside the chain system found, automatically ranked after the pressure. BEIJING, a Chinese court after the trial decided that the Maple leaf of the use of garbage linked way to violate the relevant rules of search engine industry. "This also shows that Baidu is currently used in the ' bid ranking ' and ' natural ranking ' relevant rules in the legal affirmation." "So be cautious about exchanging external links, especially if you accidentally exchange links to cheating websites." Another day your site was interviewed by the industry will laugh at me, I would like to optimize into this appearance, but also wrote "SEO by So-and-so", because the template is only part of the content of the pattern and processing details can not be solved by template.

So we use that template before, first of my "SEO by Site" in the footer.htm deleted, if interested can contact me QQ1322121026, I give some specific personalized suggestions, you put the copyright information on it is not too late. Rest assured, I only offer specific advice for free. Does that help to change the code? No, because I never change the code for anyone else. But I am not sure I will have time, because the recent vacation is more free, the time is also rich.

I have always felt that SEO should not become an industry, should be every webmaster should have common sense, at the same time, I also feel that management should not be a professional, should be every professional person is a compulsory course. As a result, I not only engaged in SEO but also manage.

Hdwiki's picture address is a random code, if you can set their own and picture title related links better, such as supporting Chinese, or pinyin, the author does not fill in the words and then by random code processing. If you really want people to click on your pictures, because the computer can not recognize the content of the picture, but the computer to recognize the size of the picture, if the same title size and format, the general after the collection is not very advantageous. So if you are downloading pictures for another title upload, it is best to change the size.

Finally mention is the problem of robots.txt, time is not much, we must be in the "casual look" of the link is banned, or search engine every visit to see different pages, and a page repeat. In addition Hdwiki often a page has n total link can arrive, want to keep only one of the other is banned.

All right, let's talk about this.