He Meng Graffiti: business model Not everyone is entitled to talk about

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

August 2007, "Babytree" site by the United States famous New Economic magazine "Business 2.0" (Business 2.0) as "The world's top ten most shocking business model" (world-shaking Business Models), but a few days ago in the face of Internet weekly , "Babytree" CEO Wang Whinan was slightly surprised by the result, he even said "I do not think we have a business model." Of course this is understandable, Wang Whinan's belief comes from the company he had previously served Google,google from 1998 until 2002, without any business model.

The business model was once repeatedly mentioned and hyped up, from government officials to elementary school teachers, to see your startup asking: What is your business model? Sounds like a specialist, so the "business model" has become a curse of the word, how many of the entrepreneurs working for VC scratching their heads just to answer the U.S. VC on the "Business model" of torture.

China relies on hot money to quickly heap up the early days of the internet, Sohu, NetEase, Sina to obtain investment favored reasons not to elaborate, but then if no unexpected "thumb clan" to feed these three portals, then if not unexpectedly SP profiteering created their not decline in the Nasdaq myth, I think these companies may already be a page in history, in that most crazy era, even the "business model" is not necessarily the most important, because light "China", "a Billion of people", "internet", "initial" and so on a few key words enough to meet the VC all the imagination of the future.

Time precipitation after a round of bubbles, VC, entrepreneurs understand that by virtue of "The future of the beautiful imagination" does not necessarily live a good life, at this time, "business model" in China, the concept of the Internet has been on the stage. In the face of reality, VC all of a sudden unified the front, we first attention is the business model, which led to a lot of staring at VC pockets of entrepreneurial enterprises in order to meet the preference of VC, in the business plan with a large amount of space to describe their own now and the future of possible business model, Unfortunately, these companies do not even have a stable user, let alone loyal users. Another round of new madness began to unfold.

Impressive, remember that night last year, and the team four partners, Chinese online CEO Wang Qiuhu, when the general manager of the digital Chen She Tao Talk about the success of Baidu, Mr. Wang Qiuhu only simply think that it is the success of Baidu business model, and I still adhere to the point of view of the day. As I have written before, "from the creative back to the executive," I do not think the "business model" is unimportant, but that the concept of "business model" is too much for most internet industry entrepreneurs is not beneficial. The Baidu team of three people, Xu, and Jianguo, who was a member of the 2000, and focused on search engine technology, quickly occupied the Chinese search engine market after the first time in May 2000 to provide search technology services for the portal's Silicon Valley power, becoming Sohu, 163, Sina, and so on most of the main portal search technology providers. When the average netizen watched most of the web portals spent a lot of VC money advertising, and then to these portals to search and landing site, in fact, we are in order not to spend a penny advertising and just quietly standing in the lights in the light of the Baidu to do a contribution, this elimination of the long and the hardships of time soon ended, August 2001, Baidu.com Search engine beta release, from the background service to provide search service independent, October 22, 2001 officially released Baidu search engine, so China's search engine industry rules of the game by Baidu, then ' creative ' out of the click of the bidding "business model" Only in the early stage by a variety of factors supported by Baidu decided by the search game rules based on easy implementation. Without these antecedents, no leading technology accumulation and development at that time, can not withstand the lonely focus on the search field, did not stand on the shoulders of a few major portals start, no leader Lishi all the intention of innovation, where to the simple and practical, rich content, Word-of-mouth legend of Baidu Search, more do not talk about today's day into the fight gold click Bid "Business model".

Before going to various colleges and universities to attend the keynote speeches, the one thing I like to say is that "people who haven't been to New York are not even qualified for New York," And here I want to say "there is no such thing as a good or fun way to make a user do without a service or a business model." The end of the bill for the enterprise is not VC, but the user, if even the stable and valuable application services are not able to provide, even a sufficient number of active users do not have, entrepreneurs are anxious to focus on the structure of the business model, as not to buy the lottery is thinking about the 5 million how to spend.

Tencent 06-year profit of more than 1 billion, let how many peers look enthusiastic, but Tencent now "business model" to bring profits stable growth behind, is its many years of accumulated loyal user base in support. When a large number of Internet enterprises, especially many new websites for millions of of registered users and complacent, we should not carefully look at Tencent, his user size development status is what? What was his business strategy in all his periods? Even if QQ registered users over billion, there is no rush to these users want money, QQ show, Q-zone, QQ Game, QQ mailbox, QQ Live ... Tencent has been trying to give users more, newer, and better user experience, because he knows "business model" and "user" is "egg" and "chicken" relationship.

Business model, not everyone is qualified to talk, I hope you understand that "before we are not qualified, we should work harder and focus on what to do."