He Qingqui: Uncovering the mystery of search engine optimization

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This article with a simple example, in fact, search engine optimization (SEO) is actually very simple, just two steps. The difficulty is that the keywords you optimize are also being optimized by others.

I. Station optimization.

Three label is reasonable,<title> This needless to say, the website title document, for Baidu, the title must contain the keyword Description description document, the keyword is expressed in the description document. "Keywords" is the website keyword label, although now this label for Baidu more and more unimportant, but still must. The following examples explain.

My company is a luxury ceiling fan lamp, I just took over when no IP is from the search engine. After the diagnosis of the site, the problem lies in these 3 big labels. Original <title> Label: Guangdong home Beshi Electrical Appliance Co., Ltd. Description tags and "Keywords" are not. Our products are ceiling fans, how to find you when someone else is searching for a ceiling fan? So you have to locate the site keyword. So I changed the keyword "Keywords" to: Ceiling fan, decorative ceiling fan, ceiling fan light. <title> modified as: Masters Hui luxury decorative ceiling fan-Guangdong home Beshi Electrical Appliance Co., Ltd. So these few keywords are included. Then add a ceiling fan and ceiling fan light link through my Zhongshan rental website. Classification information station in Baidu's weight is very high, the basic snapshots are updated on the same day. Baidu updated after half a month, now search from Baidu: Ceiling fans, ceiling fan lights and decorative ceiling fans are ranked first.

Two. Keyword density and reverse link.

This is just a simple practical example, because there are not many websites in this industry like this one in Baidu. The keyword competition is not fierce. What if there is a competitive keyword? It depends on whether your weight is higher than other sites. Backlinks and original content are important factors to enhance the weight of the site. Keyword density is generally recognized as 2% to 8%. Not the higher the density, the better, the different industries, here do not do too much elaboration!

Technology is only the site should have the most basic things, to establish the status of the site in the industry also depends on the site to provide information in the industry enough authority, can not meet the needs of visitors. Then after a long period of accumulation, then from a successful site is not far away!

This article by He Qingqui (blog www.zsfenlei.com/blog/) webmaster Network, reproduced please specify the source!