He Yao: Talk about SEO pros and cons

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SEO Benefits:

1, the cost of SEO is lower, from a certain point of view, SEO is a "free" search engine marketing methods. For personal sites, as long as the webmaster master a certain Search engine optimization technology can. For the enterprise, the cost comes mainly from the cost of engaging in the search engine optimization employee's salary or hiring a professional search engine optimization company.

2, durability, under normal circumstances, the use of formal optimization of the site method, ranking effect is relatively stable. Unless there is a major change in search engine algorithms or a strong competitor from behind, it will not change too much.

3, do not assume the "invalid click" Risk. We don't have to pay any price for whether we click on a potential customer or a competitor.

Second, the disadvantages of SEO:

1, cycle time is relatively long.

From the beginning to optimize the site to achieve the target ranking of keywords, generally need several months. For highly competitive keywords, it may be longer (the length of the site optimization time depends mainly on the selection of the keyword competition, operator level and the search engine itself some factors).

2. Uncertainty.

Search Engine Optimizer is not a search engine developer, and search engine also has no close relationship, so can not assure anyone in a specified time, to achieve a specific keyword ranking.

3. Passivity.

Search engines do not regularly improve the algorithm, which requires timely adjustments to the site to meet the new algorithm, so as to long enjoy the benefits of search engines. If you read the above analysis carefully, I believe that you should have a preliminary understanding of SEO. How to choose, then nature is the benevolent.

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