Headline: Who's behind the negative marketing success

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In recent days the article can be described as the Red Special red, let Feng envy hate, decisive on the headlines, not only the article, there are Yili, Liade, the number of Stars search index uniform up. And the article's Apology letter also became many netizens ' spoof object, various article body appeared on the Internet, as well as Yili's classic answer "and the line and cherish". In fact, as the majority of onlookers, more are watching lively mentality, in the entertainment circle of similar events, but the star of this negative news can make their attention greatly improved. In fact, this is a negative marketing success stories, and some won the box office, lost the reputation of the junk movie, the more users spit slot, the more people to watch. From the story of the incident, whether we seriously think about who is behind it, and who is planning similar internet hype events?

Paparazzi: "Evidence" of the derailment of the article

Although the article, Liade two people action is very careful, cautious, but finally was photographed by the paparazzi, in the intimate photos of two people under the evidence, the article can only be admitted on Weibo, and wrote a letter of apology. Paparazzi is the key to the success of negative marketing, if there is no such role, then it is estimated that no one knows that is the article and Liade. Similar to the common Internet hype, sometimes netizens also play the role of "paparazzi", and of course, more often than not, planners deliberately arrange them. For example: Shenzhen, the most beautiful girl incident, is actually behind the hands of carefully planned to promote businesses or products to enhance the visibility of businesses. Let a girl in the street in person to feed the beggar, beside nature has responsible for photographing, and finally write a touching article put online. Generally such information will attract a lot of netizens to watch, the click-through rate will go up.

Behind the scenes: Network Navy and Major entertainment media

In some large forums, the community lurking a large number of the navy, the network of the Navy is also behind the hands of the workers hired, the purpose is to make a post quickly popular, or even be the moderator top. Such posts are very large browsing, and then like viruses generally spread on the internet on the major websites, micro-blog, this time many entertainment media also began to pay attention to. And the power of the media is more powerful, as long as a report, basically this event is successful. The more controversial news, the more can attract ordinary people's eyes, such as: Sister Furong, Fengjie and other Internet reds, they are in a curse of the rapid popularity, the root cause is that netizens have a kind of ugly mentality. Especially living in the bottom, the life is not satisfactory netizens, see like "Phoenix elder sister" such characters, deep Heart will have a sense of superiority. This is the common mentality of ordinary people, at this stage, the network navy and entertainment media for the "article on the headlines," added a strength.

Crowd: The Internet, many love to watch the lively netizens

If the number of network Navy is still very limited, then countless netizens have really pushed this event, basically the Netizen set up two big camp, one side supports article and Liade, the other side supports Yili. As the affirmative and negative, of course, both sides of the contestants are very many, so began to blame each other and abuse, in fact, this thing and we do not have a dime relationship, pure other people's housework. But because these are famous stars, no matter which side has a large number of fans, out of this matter, fans first smashed the pot, followed by the crowd began to join. Chinese people like to watch the lively, the street met a bunch of people surrounded together, very unconsciously want to gather over to see. Netizens all exist this kind of curious psychology, have a lot of netizens like in each big forum, the community stroll, more like gossip these entertainment circle thing. On the one hand can relax mood, on the other hand is also to better communicate with others, otherwise will feel speechless.

No matter how this is someone else's family, as a member of the crowd, we still pay less attention to these gossip news. But from the marketing point of view, this event may just be a ridiculous internet hype, no gossip star is not a star. While you are paying too much attention to this matter, you have actually become an indirect "push hand", and of course I write this article as well. Negative marketing is not suitable for the promotion of enterprises or businesses, although the visibility went up, but the word of mouth went down, this way of marketing is not worth it! Article source: Square Dance http://www.laohe5.com/original release reprint reserved address