Hear the word of Dongguan, perhaps more people think that the sex is

Now, when you hear the word "Dongguan," perhaps more people are thinking about sex. Since the Spring Festival during the CCTV exposure to the yellow industry chain, in the country set off a round of large-scale anti-Vice rectification campaign. Uncover this layer of gray veil, the former Dongguan once was a manufacturing city, its electronic manufacturing is world-famous, but the electrical business in Dongguan has not yet become a furnace.

"Others have been running forward, Dongguan can not be slow to go, after all, Dongguan has many advantages, the current Taobao sales of goods, Dongguan made one-third of them." "--Dongguan CPPCC member Wu Yu light

In the latest "on the further support of the development of the E-commerce industry in Dongguan," the proposal said, "at present in China's OEM production of more than 640 international brands, Dongguan accounted for about 20%, Taobao One-third of the merchandise from Dongguan, most of the express company's southern China headquarters located in Dongguan." In the industry information, logistics and transportation, investment financing, cost control, Dongguan has a unique advantage. ”

In this proposal, it is clearly mentioned that the Government should increase the support to the electric business enterprises and talents, and focus on supporting E-commerce enterprises to settle in, and form a radiant e-commerce ecological circle in Dongguan. It can be seen that the Dongguan government has increased e-commerce as a strategic level of thinking.

Dongguan Electric business started late, lack of talent

There is no shortage of supply, there is no shortage of market, but the lack of effective local electric operators operating platform, especially well-known electric platform. It is not difficult to solve the problem by tracing the history of Dongguan. Dongguan is known as the "Factory of the world," said the traditional online trading model has been deeply rooted, entrepreneurs involved in the field of electric power is not strong, in recent years began to pay attention to E-commerce is mostly driven by the situation of E-commerce.

Dongguan Electric business not only in the time dragged a few years hind legs, the operation of the electric business model is immature, lack of talent, funds lag, etc. is also caused by Dongguan electric business and the market is extremely asymmetric reason.

In the information Times reporter in the case of a year ago in this field survey of Dongguan electric business development, found that most are in 2009 years or even later set up, the size of small transactions. And now do more characteristics of "Dongguan manufacturing", Dongguan International Business platform, East Mail network, Huo Mall, Easy wholesale and other 5 local E-commerce platform.

Among them, "Dongguan manufacturing" platform nearly 2012 years to complete the online order turnover of more than 1.37 billion yuan, Dongguan International business platform has completed 350 million yuan turnover, and the late start of the East Mail network was established in 2010, the current turnover of only more than 6 million yuan. Dongguan's own business platform, with the possession of domestic net product distribution 30% of the source of divergence is so insignificant compared.

Good geographical location, Dongguan Cross-border electrical business started late, but the development momentum is better than domestic trade. Dongguan Post, the head of the Postal Service said that last year, Dongguan International small parcel has stabilized in the daily average of more than 30,000 (about every 3 seconds issued a), the highest value exceeded 70,000. According to the statistics, according to the express industry agencies, Dongguan in recent years, the annual International Express business volume of about 20 million ~ 25 million pieces, of which the net purchase and delivery market accounted for about 60%.

Dongguan Electric dealer has not been rid of "Dongguan manufacture" the Malady

2013 a "Double 11" atypical madness, is uncovering "Dongguan manufacturing" by the export-oriented role, and gradually into the new era of electronic business-led licensing. In Dongguan electric business cake, foundry enterprises accounted for a small share. Many enterprises, such as the United States and the birth of fashion, from the foreign trade generation, and even completely turned to the electric chain on the domestic foundry role.

But regardless of the blind impulse of the business, or regardless of their own strength to grab a "double 11" cake, the end result will hurt the generation of industry and commerce. In fact, the electrical business is still taking the OEM mode of "sample processing". Because of this, the electronic business of Dongguan goods, make the enterprise value-added is not high, and once again lost the right of speech. From OEM to power generation, most foundry enterprises do not want to do the idea of brand. Lack of brand, it is easy to be squeezed by the profits of the buyers.

But then again, perhaps it is the era of Dongguan Tsai Electric business to insist on their own manufacturing characteristics, perhaps just avoid the high funds hit the risk of Internet brands. If the "Smile curve" separates the manufacturing process, it is no longer a curve.

Therefore, "Dongguan manufacturing" in the era of electrical and commercial generation, there are two aspects to enhance the right to speak: first, the optimization of the production process, the lean production, to achieve rapid response; The second is the OEM, processors do not take too many orders at the same time, because the electricity market changes fast, do familiar with several customer orders will speed up the reaction.

Dongguan Electric Business potential crisis manufacturing Foundation shaken

"The ' Dongguan traffic jam, global shortage ' concept is now rarely mentioned. Lin, a professor at Sun Yat-sen University, told reporters 21st century Economic report that Dongguan Electronics manufacturing more than 70% is at both ends of the processing and manufacturing, although the product quality is good, but in the industrial chain status is "sandwich Biscuit", the 2008 global financial crisis, external demand atrophy, orders are affected, some small and medium-sized enterprises have closed down.

In addition to shrinking orders, Dongguan's export manufacturing industry suffers from the problem of profit margins. Profit margins have been falling as a result of increased costs such as land and labor, as well as domestic and foreign regional competition. The decline of electronic manufacturing industry is brutal, but the situation in all aspects is changing, it is difficult to avoid.

On the other hand, under the background of the reduction of foundry business in Dongguan, the transfer of labor force and the increase of the cost, as well as the global industrial chain transfer, a large amount of private capital has been transferred from the manufacturing industry to hotels and entertainment industries with higher ROI. When the private capital began to abandon the manufacturing industry, it is conceivable that the only advantage of Dongguan in the era of electronic business is also difficult to keep.

What is the future of the electric business in Dongguan?

Although a variety of reasons restrict the pace of development of Dongguan electric business, but it is certain that Dongguan did not give up the determination to enter the electrical business. From the relevant information can be seen, Dongguan is currently conducting Cross-border electric c2m mode--c2m (customer to manufacturer), that is, consumers to manufacturers tailored. With this model, the company from the data analysis, demand research, customer feedback to product provision, technical confirmation and other aspects of the new changes. The result is to give time to test!

Come on, Dongguan! O (∩_∩) o~