Heart + technology + network grassroots webmaster again war Yancheng Life Network

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Preface: This period we interviewed is Yancheng Life website is long. This interview, Yancheng Life site long to share his views on the development of local portal site, as well as he built the station experience twists, the website revision, to the website procedure replacement, then to the website is closed, finally he still stands up to continue to struggle in the local portal website, hoped that his splendid course can give other stationmaster some suggestions.

Moderator: Yancheng Life site Long Hello, welcome to our KINGCMS interview column, you are a wonderful building station story webmaster, I really can't wait to listen to your story with the site, please share it.

Yancheng Life Network: All the Friends of the national good, thank Kingcms to build such a platform and give me the opportunity to share with you the operation of local portals. Talking about the construction of Yancheng Life Network, start or early, as early as in 2006, when I was still in school, began to build the site, then the name is Yancheng Life Information network, at that time because too much of the pursuit of the function of the site, but neglected the development of its own content, resulting in the site is not very smooth operation. February 2007, after graduating from university, to participate in the work, the use of work on the site after the revision, officially named Yancheng Life Network. December 2008, Yancheng Life Network changed the site's program, and on this basis two times to develop a question and answer module, the website popularity has a certain upgrade. In 2010, due to server failures, coupled with the domestic CN domain name of the storm caused the site to stop for some time. This year, after careful consideration, or will Yancheng Life network continue to open up, the two times, abandoned the previous all-inclusive ideas, from the point of view of serving the people's livelihood, carefully set up the site's columns, some of the column is still in the further improvement.

Moderator: Experienced twists, today's Yancheng Life Network in a new form to show in front of everyone. This time the station, how did you plan the website the column?

Yancheng Life Network: In fact, I have been very much in pursuit of the function of the site, always want to be in the site's columns and functions to do all-inclusive, I think this is a lot of just start the webmaster will make such a mistake. It takes more than enthusiasm to do a local site alone, and it requires constant input. This investment is not only spiritual, but also physical and financial. Website function all-inclusive caused the first trouble is that your website update speed can not keep up, online content, netizens visited after difficult to have a second visit. This time when I was building a site, I studied many successful local portals, whose success was either a strong background or a pragmatic team, and I had only myself. In such a background can only do something, from the site of the column, carefully set columns. The local website mainly serves the local netizen, the Life Network locates in the service ordinary person's daily life, related is some daily information publication, the telephone inquiry, the news browsing, certainly also has the net purchase the need. Other columns I discard, starting from these aspects to set up the site's columns. The current website shopping column is still in development.

Moderator: This time you have been very good at the local user's point of view to design the section of the site. What about the current site?

Yancheng Life Network: Website September 13, 2011 online, to today three months with 8 days, the total number of visits IP is 11760,PV is 66598, the average number of visits per day IP is 120,PV is 680, 50 members of the website. For such a visit, I am still more satisfied with the line has not done a promotion, all the time spent on the perfect function and rich content, each piece of information is a collection, manually added.

Moderator: Has not been done to promote the start of the flow has been, welcome to congratulate. Information is all by themselves to collect, should spend a lot of time and energy, I have to see the information update frequency is faster, you are through what channels to collect it? And, the current words by the members of the information released by how many effective daily?

Yancheng Life Network: The collection of information is mainly using the weekend time to the street, with a digital camera to take the streets of the "psoriasis", there is the collection of information on the major sites, for false original, in addition to the number of local DM on the collection of information. At present, the daily adhere to update more than 100 information, the site by the members of the information released daily in more than 10, manual audit. As I have said before, the site is like a baby needs the owner to devote energy and time to maintain. Some people may say this information is what, through the technical means collection, how convenient, I insist on manual update, is to make each website users have a good impression, to attract them to visit again. In addition to do the local website, do not do "garbage" site of the idea to do, this is not successful.

Moderator: I can see that you are really very attentive. Website to the present did not do propaganda, very curious netizen is how to know this website?

Yancheng Life Network: Haha, the site is currently visited mainly from Baidu and other search engines, there are also direct access to the Web site; Of course, and from micro-blog, I in Sina Weibo and Tencent Micro-Bo Jian have Yancheng Life Network Certification account, daily forwarding information up.

I also said before, the site began to do since 2006, the fame is still there, and later because of the server and domain name reasons (of course, we all know, hehe) interrupted for half a year.

Moderator: It seems that the accumulation of the site is quite important, so before the words of how to create this reputation?

Yancheng Life Network: Speaking of this issue, it is necessary to explore how the site is advertised. At that time, mainly with the local DM cooperation, on the DM to do my ads, free to provide them with a network of special edition, to achieve a goal of mutual benefit, in fact, the general DM is willing to cooperate with the website, and they do not have to lose; At that time also printed a lot of business cards, to the merchants there distributed, the main is to There is a text message reply, general to the website release information of netizens, the information after the review will receive a message.

Moderator: At present, will the use of these methods to promote the website, or what new publicity methods?

Yancheng Life Network: Now the publicity has not started, but as long as a netizen released information will receive a mobile phone text reply. I think, the personal website needs to launch the propaganda to also consider a cost problem, you can not invest very big fund, then can only find some suitable for oneself can start small investment big return propaganda plan. For example, I just said the SMS reply, the cost is not very large, the effect is very obvious, because I reply to the information is format information, each user received the basic similar. In addition, I said the printing business card, this investment is not small, the effect is good.

Some people say to do SEO, to search engine that put advertising, I personally think that is not advisable, unless you have a strong capital. Local Web site to browse the source, the ultimate goal is to let users enter the Web site on their own, rather than relying on the site's long tail keyword to bring traffic. Of course, these flows are not bad. The local website's basic audience is the local website, a local website, the local Netizen's visit amount occupies the daily visit quantity more than 80%, you this website explained very successfully.

Moderator: Each stationmaster's operation thought is different operation method also has certain difference, but all is for the website to have the better development. Home page to see a lot of Taobao merchants and Taobao store ads, these are you have cooperation with each other?

Yancheng Life Network: Well, yes. Because the site is not how to do the promotion, in fact, the operation of a very large web site, when publicity, is not a start to pull a framework began to hype, these are required to implement the plan, can not be too blind, otherwise it will backfire. At present, the website Taobao ads are Taobao guest links, some local businesses advertising previously linked businesses, when this site again, I introduced with them, tell them, I Hu Hansan back again, please their support. Oh, of course, these ads are free, early advertising is free, but also in order to attract more businesses to the site to advertise, and other sites have a certain popularity to consider charges.

Moderator: Your site is a pure information site, no forum. The information class operation needs the information value, attracts the sufficient merchant, then the merchant this piece you plan how to develop?

Yancheng Life Network: Merchants This piece is not yet promoted. The appearance of the Merchant on the website, the preliminary idea is divided into two pieces, one is the business card, the other is the business show. In the business card only show the name of the business, address, telephone, business projects, similar to the number of knowledgeable, business display is a full range of business, including the picture of the store, shop introduction, shop characteristics, reviews.

And I plan to business card is the first process, this information can be collected from the Yellow pages, the second process is to find businesses to show the sector, this need to go to one-on-one communication, by the way issued a printed website business card, I think this method is feasible.

Years later, I am ready to do some activities, that is, to unite local businesses to do some activities. I will not be so impulsive now, the success of the site is not 1:30 things, need to have a cycle.

Moderator: Do not be anxious to do the site, next to reveal the future development of the site direction and ideas?

Yancheng Life Network: The future direction of development is to do local well-known websites, netizens to publish information, to find the choice of Yancheng Life Network information. The site plan is divided into three steps: The first step: rich content, sound Web site functions; The second step: The field collection of information, the launch of publicity; the third step: marketing stage. And the site is currently the first step strategy, the road is still very long, but I have confidence can do well.

Moderator: See you are very confident oh. Yancheng belongs to coastal areas, economic development is very fast, I think there should be some local portal site, what gives you so much confidence?

Yancheng Life Network: Oh, yes. Yancheng is a city of coastal cities in Jiangsu province, the social and economic development in recent years, Internet enterprises such as springing up a lot of ah, can be said to be super competitive. The site belongs to the low threshold cause, my understanding: as long as want to get a website can get up, but do not do well, this is a learning, but also a long-term project, I as a grassroots webmaster, some just heart + technology + contacts.

Moderator: Our interview is nearing the end, please give the new webmaster some suggestions.

Yancheng Life Network: Do the station is not an overnight thing, need to do it, need long-term perseverance, need careful to operate. These must have the careful planning, has the goal, has the implementation, has the result, cannot blindly. Many people think that the more multi-functional columns, the better the whole, many people are complaining about the program function can absorb the advantages of other programs, some functions can be in a strong point, in fact, these problems are you do not stand in the user's perspective to think about the problem, but the program is not omnipotent. Good programs do not necessarily play a big role in your hand, but in general, even if you think that the program is not good in other hands can play the ultimate, this I have a very clear example. I have a friend, the beginning of 2004, the program is not Greek, he used the creative ASP program to do a look very beautiful site, monthly income of 300 knives. You think, while others are still chasing the perfect website, he's making a lot of money. What does this show? The program is not the most important, the important thing is your thinking.

Moderator: Thank you very much for your sharing, I deeply for your perseverance, not afraid of the spirit of failure moved, I also learned a lot, do not be able to do the local portal to the whole, to lay a good foundation, enrich their website content information, I wish your website better. If you are interested, you can go to Baidu search Yancheng Life Network, to learn the life of Yancheng website that persistent (plus interviews dedicated qq:2500043843).

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