Also to the annual heartily, more and more parents in the present, on the Internet to choose a children's Day gifts become more and more people's choice. And in the electric business, in addition to the Children's Day launched a corresponding promotional activities, but also to Children's Day as the annual electric Dealer June promotional campaign "Outpost War."
From Tencent's QQ network, the reporter learned that the latest week, the QQ network to buy toys, plush dolls and other merchandise sales rose 90% in the previous week. At the same time, the warm parent-child outfit last week sales also soared more than 70%. In addition, Tencent's other electric dealer's website Xun sell Meng dozen "Tender License", launched "pure Man, children's Day", the main game and peripheral equipment and other commodities, to "Dad also have children's days" concept, with adults to revisit the "Dong Mengchi edge." According to Xun network related responsible person introduction, the promotion period will issue more than 70 million Yuan coupons, around mobile phone, home appliances, digital, computer, department stores and so on the whole category to carry out 6 large-scale concentrated promotion, the total profit is expected to reach 700 million yuan. In addition, gifted shopping mall also played a "children's Day the last wave of crazy Rob!" limited seconds to kill! 19 Yuan "of the value of special selling, hoping to seize the heartily market."
BEIJING-east said that from the beginning of heartily, Jingdong promotion will be officially launched. According to the Beijing-east, from June 1, 2013 to 30th, in a full one months time, Jingdong will send out 9999 gold coins. In the Dangdang, the relevant person in charge in the Nanfang daily interview, said the June Dangdang will be books and clothing for the start, driving the whole category price war, including mother and child, 3 C, beauty makeup and so will participate in it.
Some insiders pointed out that the electric business sector in the 2013 has been more "quiet", compared with the "War of words" in the 2012, the main reason is that the cat and the two giants have changed their strategy "hard skills", and with the entry of June, Jing Dong ushered in the 10 anniversary of the promotion of the celebration, Also to the annual June electric business season, I believe it will give this year's electric business industry to bring a real "outbreak."